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SOCIAL MEDIA 101:Champaign County Chamber Workshop,[object Object]
Our Plan For Today:,[object Object],Your Thoughts on Social,[object Object],Why Social Matters,[object Object],Facebook 101,[object Object],Twitter 101,[object Object],YouTube 101,[object Object],Blogging 101,[object Object],Question & Answer,[object Object],TODAY’S TWITTER HASHTAG:,[object Object],#champaignohio101,[object Object]
Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. ,[object Object],Strategic Marketing & Public Relations,[object Object],Social Media,[object Object],Design (Packaging, Trade Show, Logo, Collateral),[object Object],Branding,[object Object],Experiential Marketing,[object Object],Event Planning & Management,[object Object],Sponsorship Management,[object Object]
YOUR THOUGHTS ON SOCIAL?,[object Object]
WHAT IS SOCIAL MEDIA?,[object Object],[object Object]
Social media changes the way we communicate from one-way and top-down to two-way, bottom-up
Social media moves communication from a monologue to a dialogue. ,[object Object]
“Social media means that consumers have been given a larger seat at the table, and they are never going back.”-@bobinmotion, random guy on Twitter,[object Object]
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
FACEBOOK 101,[object Object]
FACEBOOK 101,[object Object],With over 700 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more. ,[object Object],Advantages,[object Object],-Access to a huge and diverse audience – Facebook’s largest user base is 35-54,[object Object],-Ability to share multiple types of content including photos, video and text,[object Object],-Users spend more time on Facebook than any other website on the web – so why not be there?,[object Object],Tips,[object Object],Content is King – interesting content is very important,[object Object],Integrate photos and video whenever possible,[object Object]
FACEBOOK 101,[object Object],THREE WAYS TO MARKET YOUR BRAND ON FACEBOOK:,[object Object],USE PHOTOS & VIDEOS,[object Object],EVENTS & NOTES,[object Object],FACEBOOK QUESTIONS,[object Object]
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
FACEBOOK QUESTIONS,[object Object]
Champaign County Ohio Social Media 101 & 201 Workshops
UTILIZE THE TOOLS!-Update your status consistently-Post Photos-Add helpful links-Post Videos-Ask Questions ,[object Object]
TWITTER 101,[object Object]
Champaign County Ohio Social Media 101 & 201 Workshops
TWITTER 101,[object Object],The world’s fastest growing social network that allows you to send short messages, called “tweets,” to your friends or “followers.” You can follow others and receive their tweets in real time.,[object Object],Advantages,[object Object],Very mobile and fast,[object Object],Ability to easily expand your network by connecting with both locals and influential's,[object Object],Tips,[object Object],Be a resource  - success on Twitter is achieved through valuable and interesting content,[object Object],Listen – before saying anything, follow others in your community to gauge what the conversation is like,[object Object]
TWITTER SEARCH & THE POWER OF LISTENINGTools you can use:Hootsuite, Twitter Search, Tweetchat,[object Object]
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
YOUTUBE 101,[object Object]
YOUTUBE 101,[object Object],With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.,[object Object],Advantages,[object Object],If you’re trying to engage a younger audience, this is the place,[object Object],Interesting video can increase engagement of almost any tactic,[object Object],YouTube videos can be used on Facebook, a blog, Twitter, TV, etc.,[object Object],Tips,[object Object],Don’t create a goal of “let’s go viral.” ,[object Object],It almost never works that way.,[object Object]
Champaign County Ohio Social Media 101 & 201 Workshops
BLOGGING 101,[object Object]
BLOGGING 101,[object Object],Over the last ten years blogging has gone from “what the heck is a blog?” to “do you have a blog?”,[object Object],Advantages,[object Object],When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic,[object Object],A good blog encourages conversation and if successful, can really improve overall engagement,[object Object],Tips,[object Object],Think long-term – It typically takes a long time to achieve blog success,[object Object],Try to add personality to your writing,[object Object]
COLLABORATION,[object Object]
Q & A TIME!,[object Object]
NEXT STEPS:>Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure,[object Object],CONTACT ME:,[object Object],shane@greatheightspr.com,[object Object],Twitter.com/shanehaggerty,[object Object]
SOCIAL MEDIA 201:Champaign County Chamber Workshop,[object Object]
Our Plan For Today:,[object Object],Your Thoughts on Social,[object Object],The Shift to Social Business,[object Object],Facebook for Business,[object Object],Twitter for Business,[object Object],Human Business Teams,[object Object],Other Tools,[object Object],Question & Answer,[object Object],TODAY’S TWITTER HASHTAG:,[object Object],#champaignohio201,[object Object]
Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. ,[object Object],Strategic Marketing & Public Relations,[object Object],Social Media,[object Object],Design (Packaging, Trade Show, Logo, Collateral),[object Object],Branding,[object Object],Experiential Marketing,[object Object],Event Planning & Management,[object Object],Sponsorship Management,[object Object]
YOUR THOUGHTS ON SOCIAL?,[object Object]
THE SHIFT TO SOCIAL BUSINESS,[object Object]
“The world's leading companies are realizing that a solid grasp of social technologies and social platforms, along with the concepts of authenticity, transparency, and trust will become critical to building global brands, transforming product development, enabling real-time customer service, and fostering social collaboration with customers and key stakeholders.”-Beverly MacyCEO, Gravity Summit LLC,[object Object]
THE SHIFT TO SOCIAL BUSINESSBottom Line: Social Business is all about removing communication barriers and deepening relationships with customers.,[object Object]
FACEBOOK FOR BUSINESS,[object Object]
FIVE WAYS TO MARKET YOUR BRAND ON FACEBOOK:,[object Object],USE PHOTOS & VIDEOS,[object Object],LIKES,[object Object],FACEBOOK QUESTIONS,[object Object],FACEBOOK PLACES,[object Object],GROUPS,[object Object]
“Thoughtful and engaging photos are a critical component to our Facebook Page,” says Joel Frey, Travelocity’s senior public relations manager. “When the Roaming Gnome attends an event like the Balloon Fiesta in Albuquerque, our social media team definitely wants our fans to chuckle at his antics, but we also want them to imagine themselves taking a balloon ride one day and, hopefully, using Travelocity to help them turn that dream into reality.”,[object Object]
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
Consumer Review Groups: Invite members to participate in private group sessions via the New Groups. It’s a win-win for both parties because participants will feel more at home in a familiar environment, which may make them more likely to participate and provide higher quality feedback.,[object Object],Event Groups: If you host networking events, conferences or seminars, consider letting participants know prior to, or following, the event that you’ve created a group for further discussion.,[object Object],Live Chats: New Groups feature group chat. Brands and marketers that maintain groups should consider inviting company figureheads to participate with customers and fans in live group chats. You could either schedule live chats or have a recognizable personality drop in unannounced.,[object Object],Source: Mashable,[object Object]
Your goal, by and large, should be to inspire in-store customers to share the “I was here” message with a place checkin that gets distributed to their Facebook friends and posted to your Place Page. ,[object Object],Source: Mashable,[object Object]
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
TWITTER FOR BUSINESS,[object Object]
FIVE WAYS TO ESTABLISH YOUR BRAND ON TWITTER:,[object Object],MARKET RESEARCH,[object Object],REWARD LOYALTY,[object Object],SHARE EXPERTISE,[object Object],RUN DEALS & PROMOTIONS,[object Object],RECEIVE CUSTOMER COMPLAINTS,[object Object]
“If you really want to use Twitter for market research, create a list of your biggest brand advocates and loudest brand naysayers and hang on their every word — even if that means reading up on their weekend activities. If you can get into the minds and lives of the people you’re trying to serve, you’ll have a better idea of what your customer wants.”,[object Object],-Mashable,[object Object]
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
HUMAN BUSINESS TEAMS,[object Object]
TWO WAYS TO BUILD A HUMAN BUSINESS TEAM:,[object Object],USE CUSTOMERS,[object Object],USE EMPLOYEES,[object Object]
COLLABORATION,[object Object]
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
WAYS TO REWARD CUSTOMERS,[object Object]
SAY THANKS,[object Object],ACCEPT IDEAS & SUGGESTIONS,[object Object],CONTENT CREATION CONTESTS,[object Object],INVOLVE CUSTOMERS IN ADS,[object Object],ONLINE-ONLY OFFERS,[object Object],STICKERS, BADGES, PINS,[object Object]

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Champaign County Ohio Social Media 101 & 201 Workshops

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