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6 Months SEO Plan for an ecommerce firm

This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
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6 Months SEO Plan for an ecommerce firm

  1. 1. By ShahanShahan@seomid.com
  2. 2. Monthly Promotional ActivitiesThat are scheduled to weeksExplanation via steps and checklistsLink Building StepsMy ecommerce blogs, contacts, etc.
  3. 3. Weeks taken asMonth 1 =Week 1 toWeek 4Month 2 =Week 5 to Week 8Month 3 =Week 9 toWeek 12Month 4 =Week 13 toWeek 16Month 5 =Week 17 toWeek 20Month 6 =Week 21 toWeek 24
  4. 4. Basic home page optimizationKeywords are analyzed and finalized along competitorBodyContent Optimization - Home PageBasic Social Media Space managements and verificationWeb Folder Structure - Phase 1Monthly Reports
  5. 5. Getting Client Information + Promotional DetailsKnowing Client Services and online potentialKnow Business model - HistoryIdentifying the essential targets - users, placesIdentify the Marketing StrategiesIdentify the aims and missionsSetting 6 months targets
  6. 6. Keyword ResearchDevelop keyword listReview the SearchVolumesReview the competivenessCompetitor AnalysisIdentify the competitorsExamine theWebsiteExamine the Marketing strategies
  7. 7. BodyContent Optimization - Home PageBasic home page optimization - 8 STEP PROCESSFinalized KeywordsInstallGoogle AnalyticsInstallGoogle Webmaster tools
  8. 8. Basic Social Media Space managements and verification (5 step process)Web Folder Structure - FTP files and folder collectionsW3CValidating Phase 1Set up your place on Google Maps (Per Franchise )give the map to your website.Broken URL fixing - Xenu Phase 1MonthlyVisitors ReportsMonthly Keyword Ranking Reports
  9. 9. Website Structure Analysis and noting Changes neededBodyContent Optimization - Inner Important PageSitemap Structure Optimization - 1Monthly ReportsWeb Folder Structure - Phase 2Monthly Social Media Schedules Contents Submissions
  10. 10. BodyContent Optimization - Inner 5 PagesNewsletter auto responderSetting up a blog pageMaking Home Pages Dynamic contentsMake Social Media Spaces Buttons
  11. 11. Easy User Friendly sign up option settingBroken URL fixing - Xenu Phase 2Analyzing Meta details of inner pagesBreadcrumbs ManagementURL Structure
  12. 12. W3CValidating Phase 2Editing Meta Details with KeywordsKeyword Oriented AnchorText EditingInternal Link Optimization
  13. 13. Removal of unwanted Indexed URLsSiteMap SubmissionsSocial Media content Report makingOrganic Presence ReportsMonthlyVisitors ReportsMonthly Keyword Ranking Reports
  14. 14. Body Content Optimization - Inner Pagee-Commerce Product Page OptimizationWeb - Blog Submissions 2 * Month 3Link Building - via Blog - Creation, Spinning, Submissions - 1Web Folder Structure - Phase 3 - completeLocal Directory Submission for Popularizing FranchisesMonthly ReportsSitemap Structure Optimization - 2 - completedMonthly Social Media Schedules Contents Submissions
  15. 15. Competitor Analysis Phase 2Re design Our StrategiesBroken URL fixing - Xenu Phase 3 - completedLink Building Account Creation -Organic Search Leads managements For Next MonthBuilding basic meta details for inner pages
  16. 16. W3CValidating Phase 3 - completedSitemap Analysis to edit meta templatesCompany Related Research For Blogging
  17. 17. eCommerce Product Page AnalysisMaking eCommerce Product Page SEO friendly - 10 step processeCommerce Product Page - Competitor ComparisonWeb Blog Submissions
  18. 18. Social Media content Report makingOrganic Presence ReportsMonthlyVisitors ReportsMonthly Keyword Ranking ReportsSocial Presence Monthly ReportsWeb Blog Submissions - keyword optimized
  19. 19. Link Building Niche related profile collectionsWeb - Blog Submissions 2 * Month 4Link Building - via Blog - Creation, Spinning, Submissions - 2Monthly ReportsLink Building - viaVideo - Creation, Description, Submissions - 1Local Directory Submission for Popularizing FranchisesMonthly Social Media Schedules Contents Submissions
  20. 20. Organic Search Leads managements For Next MonthCollection of big Players in the nicheWebsite promotional article writingSocial Media postingsSocial Media user support managements
  21. 21. Website promotional article spinning and submissionsVideo Promotional Analysis of competitorsCompanyVideo Creation & Meta managementSocial Media postingsSocial Media user support managements
  22. 22. Social Media Content CreationsLocal Directory SubmissionWebsite promotional article UpdatingCompanyVideo SubmissionsSocial Media postingsSocial Media user support managements
  23. 23. Website promotional article index status analysisSocial Media content Report makingOrganic Presence ReportsMonthlyVisitors ReportsMonthly Keyword Ranking ReportseCommerceTransactionGraph Monthly ReportsSocial Presence Monthly ReportsSocial Media postingsSocial Media user support managements
  24. 24. Web - Blog Submissions 2 * Month 5Link Building - via Blog - Creation, Spinning, Submissions - 3Link Building - viaVideo - Creation, Description, Submissions - 2Local Directory Submission for Popularizing FranchisesAnalyzing Link Building Promotions and schedulesMonthly ReportsMonthly Social Media Schedules Contents Submissions
  25. 25. Email Marketing Phase 1Building potential user data base - media downloads 1Organic Search Leads managements For Next MonthSocial Media postingsSocial Media user support managements
  26. 26. Website promotional article spinning and submissionsSocial Media postingsSocial Media user support managementsLocal Directory Submission for Popularizing FranchisesAnalyzing Link Building Promotions and schedules
  27. 27. Website promotional article Updating and scheduling re-promotionalSocial Media postingsSocial Media user support managementsLocal Directory Submission for Popularizing Franchises
  28. 28. Social Media content Report makingCompetitorAnalysis Phase 3Re design Our StrategiesEmail Marketing Phase 1 - completeOrganic Presence ReportsMonthlyVisitors ReportsMonthly Keyword Ranking ReportseCommerceTransactionGraph Monthly ReportsSocial Presence Monthly Reports
  29. 29. Link Building Niche related profile collections 4 hrsWeb - Blog Submissions 2 * Month 6Link Building - via Blog - Creation, Spinning, Submissions - 4Link Building - viaVideo - Creation, Description, Submissions - 3Local Directory Submission for Popularizing FranchisesAnalyzing Link Building Promotions and schedulesMobileOptimized Designs +Monthly Social Media Schedules Contents SubmissionsMonthly Reports
  30. 30. Email Marketing Phase 2Building potential user data base - media downloads 2Organic Search Leads managements For Next MonthSocial Media postingsSocial Media user support managementsCompany Related Research for bloggingBlogging Content making
  31. 31. Mobile interface analysis and schedulingSocial Media postingsSocial Media user support managementsWeb Blog SubmissionsPromotionalVideo creations
  32. 32. Building mobile designsSocial Media postingsSocial Media user support managementsPromotingWeb blog with social usersPromotional video submissionsLocal Directory Submissions
  33. 33. Validating basic mobile site optionsSocial Media content Report makingSocial Media postingsSocial Media user support managementsEmail Marketing Phase 2 - completeOrganic Presence ReportsMonthlyVisitors ReportsMonthly Keyword Ranking ReportseCommerceTransaction Graph Monthly ReportsSocial Presence Monthly Reports
  34. 34. * Some of the words written earlierconsist of a series of step process.Thisis a checklist process that must becarried out to make the site SEOfriendly
  35. 35. Home Page Analysis redirects, loading time, sizesHome Page structure - LoadingRandom URLs to potential customersChecks Spam Blocker?Check the Safe Browsing feature is validMake Favicon PresentGive Language option in html
  36. 36. Optimizes the PageTitle 70Meta Description 140Meta KeywordsMeta sheet makerMeta sheet SEO keywordsMeta sheet editing
  37. 37. Each page must have h1 - include the keywordAvoid multiple h1h2 , to describe subsectionsCorrect usage of body with keywordsProper Keyword ConsistencyMake properText to HTML ratio
  38. 38. Check duplicate contents available?Remove content copy if anyUse bold, italics, underlined on keywordsImage Optimization names - tags - descriptionsInner texts - jquery, java scripts, other
  39. 39. Company Related Research for BloggingMedia Content Creation for Blogging –info graphics, slides, images, videos etcBlogs marketing and promotional strategies
  40. 40. Website File Structure - Analysis and Defining - Removing unwantedCollect the structure of SitemapSitemap Building and Optimization; Identifying pictorial structureURL structure - crawl able, navigational, positionBroken URL fixing -WebMasterBroken URL fixing - XenuFooter Inner Page LinksInternal Links OptimizationBreadcrumbs
  41. 41. Robots.txtBuilding Sitemap HTMLJava script - must be crawlable by search engineSubmit to search enginesCheck all pages are indexed in GoogleVideo Sitemap Creation on GoogleBingWebmaster setupBing Sitemap SubmissionYahooWebmaster setupYahoo Sitemap Submission
  42. 42. Do Mobile OptimizationAnalyzing the Mobile OptimizationDo fast Mobile Load timeCheck Mobile CSSCheck Mobile User experience
  43. 43. * The different steps in the link buildingprocess like the promotional contentcreations, high PR link building websiteresearch, submissions, reportmaking, indexed link analysis and re-promoting.
  44. 44. 300 word blog promotional article - Optimized Writing with300 word blog promotional article - Manual SpinningPromotional BlogWebsite Image and media CreationPromotional BlogWebsite Updation For FreshnessOptimizedWriting = building Keywords,Title, Description,TagsPromotional BlogWebsite SubmissionPromotional Blog Activity Report MakingRePromoting Indexed Promotional BlogWebsite
  45. 45. Video CreationVideo Submissions Description CreationVideo SubmissionsVideo Submissions Activity Report MakingRePromoting IndexedVideo Submissions
  46. 46. Local Listings (per Franchise) Content CreationLocal Listings SubmissionLocal Listings Activity Report MakingRePromoting Indexed Local Listings (per Franchise)
  47. 47. Social Bookmarking Content CreationSocial Bookmarking SubmissionSocial Bookmarking Activity Report MakingRePromoting Indexed Social Bookmarking
  48. 48. Article Directory Content Creation 500 words 8 hrsArticle Directory SubmissionArticle Directory Activity Report MakingRePromoting Indexed Article Directory
  49. 49. Press Release Content Creation 500 words 8 hrsPress Release SubmissionPress Release Activity Report MakingRePromoting Indexed Press Release
  50. 50. Profile Creations DetailsProfile Creations Activity Report MakingRePromoting Indexed Profile Creations
  51. 51. Niche Related blog listingsBlog CommentingBlog Commenting Activity Report Making
  52. 52. Social Media Strategy Building and SchedulingSocial Media posts and media creationsSupport with extra users, comments, shares and other supportsSocial Media 10 User Activity Plan 10 hrs/WeekPromoting Popular Social Posting
  53. 53. * I have been research on ecommerce forsome months now.The section coversmy web blogs written for my recentclients.
  54. 54. 1-Scope of ecommerce in India (Click to Read)2-Scope of ecommerce in Saudi Arabia (Click to Read)3-Design guidelines for ecommerce store (Click to Read)4-Basic SEO tips for e commerce (Click to Read) (Read Blog 2)5-Expanding ecommerce store (Click to Read)6-Marketing Strategies for ecommerce store (Click to Read)7-Ecommerce Mobile App for Customer Support (on research)
  55. 55. * Last month I created a personalwebsite to showcase my SEO worksand for SEO blogs, you can see therecent keyword improvements there.
  56. 56. * With more research on ecommerce Iwill be creating an e-book onecommerce website managements –How to build, promote and increasesales
  57. 57. ShahanEmail : Shahan@seomid.comPhone: +91 9995 966 988Skype: shahan.calicut

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