Endpoints stki summit 2012-shahar geiger maor

Endpoint
Trends

Tell me and I’ll forget STKI Summit 2012
Show me and I may remember
Shahar Geiger Maor,
Involve me and I’ll understand VP & Senior Analyst

Agenda

Endpoints Networking Security

DC Cloud
Post
Voice MDM
PC
Video Cyber
2
Shahar Geiger Maor’s work Copyright 2012 @STKI Do not remove source or attribution from any graphic or portion of graphic

Presentation Visualization

MDM
Networking Security

ollaboration

3

Endpoints

http://www.wired.com/wired/archive/14.07/images/found.jpg graphic
Shahar Geiger Maor’s work Copyright 2012 @STKI Do not remove source or attribution from any graphic or portion of
4

Presentation Visualization

MDM
Networking Security

ollaboration

5

Desktop-PCs are getting old…Say Hello to the Post-PC Era
• No platform, form factor or technology will dominate.
• BYOD will remain the norm.
• Component prices continue downward trend.
• Off-Desktop devices consume more of the digital
experience
• Employees will use many devices, syncing data between
them via the cloud.

6
Source: Bent Objects

2012 game changers :

• Consumerization of IT
• Bring your own Device (BYOD)
• Changing Client Architectures
Tablet computers, smartphones,
4G, social media, gaming,
desktop virtualization,
and other technology innovations
are bringing possibilities and
challenges to IT and the workplace
like never before

7

Experience Economy > Age of the Customer

• From 1900 to 1960, Age of Manufacturing , if you owned a factory,
you owned the market.

• From 1960 to 2000, Age of Distribution, if you owned the
distribution channels, you owned the market.

• From 2000 to 2011, Age of Information, if you owned the
information, you owned the market.

• From 2011, Age of the Customer, if you engage the customer, you
own the market

8

Why Mobile?

Communication Telecom: fire, Mobile Phone
Telephone
–A basic need letters… Device

• Population is spreading all • Starting to close the gap. • Large distances, real-time. • Always with me, cost
over the world. Closer to the end-user effective, muti-
purpose device, carrier-
• Distance is becoming a • Short distances, no real- • Static side infrastructure,
communication issue time Anywhere-to-anywhere
connection and more…

9

Mobile Outsourcing

Social
Trade
Fun Tools
Pics

Gesture
Touch

CalendarMail

Location
Ⅱ

Δ
Voice Video
Content Access
Search
10

Using Mobile Apps more then 10 times a day

11

Using Mobile App to Make a Purchase/ for Client Service

12

Decision Making in the Digital World

Seeking Intelligence,
Not Content

- Real time

60% of purchase decisions
being made before the
consumer stepped into the
store!!!
13

Many clients are asking about how to:

Set a solid
Digital Customer Experience
MDM

craft mobile policies
how to develop
manage the devices
mobile custom apps?

Secure their
select mobile devices mobile content

14

Answers are right here

Who is IT or Business?
Digital Customer Experience IT higher involvement
Owner in enterprise

how to develop
mobile custom apps?
Native or Hybrid Apps

select mobile devices People wants:

Enterprises wants:

15

What Do People Want ?

16

Three OSs, Three Ecosystems?

Source: IDC 17

Internet vs. Mobile Data Traffic

Global Internet Traffic Growth (Fixed)
300%

200%

100%

0%
1997 1998 1999 2000 2001 2002
Global Mobile Data Traffic Growth
200%
150%
100%
50%
0%
2009 2010 2011 2012 2013 2014
(estimate)
Source: Cisco VNI 2012 18

Mobile Statistics

– The number of active mobile broadband
subscriptions worldwide in 2011.

–The estimated number of mobile subscriptions
worldwide in 2011.

–Percentage of handsets shipped globally in 2011
that included a web browser.

– Apple iPad’s share of global tablet web traffic
in December.

Source: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/ 19

Different Devices, Different Purpose

Work
Creation
Change

Flow
Consumption

Experience

20

List of Tablet Use Cases

How do you useplan to use your tablet? (Please select all that apply)

Surfing the web

Writing or reading mail

Watching video

listening to music

social media sites

Gaming

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Source: Yankee Group 21

Bring Your Own Device

Tablets occupy a middle
ground where
consumption and creation • Easier and more supportable
of data has a wide range. • More flexible device capability
BYOD needs to be a Virtualization
consideration once
interest enters this zone.
BYOD Full
Data Consumption and Creation Continuum
Light BYOC
There are two potential
paths that can be followed
at this point.
Integration
• Full network
- Light data consumption • Harder to support (e.g. local - Heavy data consumption
- Minimal data creation rather than centralized apps) - Local data creation
• Limited by device capabilities
Final steps:
- Full BYOD policy created by
Past this line, infrastructure, all business groups.
security, and operations - TCO calculation in
pillars must be considered in conjunction with Finance.
order to support advanced
data creation.

Source: Info-Tech Research Group 22

BYOD Recommendations

1 Measure success against overall objectives of a multi-device strategy.
Having a multi-device IT service access strategy should contribute to lowering costs while increasing service
regardless of who owns the devices. Given that, how does BYOD further those objectives?

2 Consider impact on overall objectives when deciding between passive or aggressive
approach.
Bring Your Own policies can range from passive (we allow connection from personally-owned devices) to
aggressive (we encourage and even subsidize bring your devices).
3 Communicate policy requirements and roles and responsibilities for system support.
Failure to meet success measures can be a result of communication failures as much as a failure of technical
and operational capability.

4 Maintain company-owned device options for flexibility and end-user service.
Info-Tech sees that even in the case of an aggressive BYODprogram, allowing use of a company-owned device
can mitigate a number of the potential pitfalls of BYOD.

5 Document your policy position and rationale for the business.
In dealing with your internal business customers’ demand for service, there is only one question (with two
corollaries) that matters. Can you deliver this service? If yes, how? If no, why?

Source: Info-Tech Research Group 23

The Evolution of Trade

Credit

Lydian coins
Mobile Barter
Payment
24

Mobile Payment

That’s like almost
Every Cow
on the planet
getting a smartphone

25

4 Types of Mobile Payment

• The Mobile Wallet -Paying for things at a store with a mobile
device using NFC or "tap and go“.
• Every Smartphone is a cash register - Merchants using a
mobile
device to process credit cards payments.
• The “Everything Else” mobile Payment -Consumers send
money to merchants, or even each other (sometimes called p2p),
using mobile devices (on-saleon-line).
• ‘Put it on my bill’ -Consumers buying ringtones or games or
digital content by putting the charges on their cellphone account.

26

What’s In a Mobile Wallet?

Secure Element (SE), which holds:
One or more payment, mass transit, Mobile Phone
and/or offer applications
RF Modem
Each application emulates a
particular “card” in the wallet
SIM Chip
Baseband
Near Field Communications (NFC) Processor
Secure Element
chip • Payment Applications
NFC
Two-way communication with the Controller • Transit Application
point of sale • Offer Application

Compatible with existing contactless Proximity
Antenna
payment standards
Three options for hosting the SE:
On the SIM chip (shown here)
Elsewhere in the handset Point of Sale
On a MicroSD card
Source: GSMA
27

How Does It Work?

– Encrypted credentials are
supplied by the card issuing
bank to a TSM Card
Issuing
– The TSM distributes the Bank
Trusted
credentials to the phone via Payment Service
Network Manager
the MNO (TSM)

– Phones use NFC to present
the credentials at the POS
Mobile
– Transaction proceeds as a Acquiring
Bank
Network
Operator
regular card payment (MNO)

Point of Mobile
Sale Phone

Source: IDC Financial Insights 28

Okay, So What’s the Catch?

Lots of unresolved questions:
– Who controls the secure element?
– How much does it cost to rent space in the wallet?
– Who gets to provide the offer application(s)?
– What if the merchant doesn’t support contactless cards?

29

The Digital Customer

Expectation People’s opinions matter more than providers opinions
Economy and more than in the past

Brand Butlers Personalization & attitudes to privacy, ownership, piracy,
color & language. Shift from transaction to interaction

AlwaysOn Working Practices & Attitudes: Blurring of work and
leisure, conflict between new and old attitudes

GameOn Many-to-Many Communication -turning the mundane
into “fun”
Intelligent Knowledge for many regions, languages, currencies &
Infosystems attitudes visualized in different ways

Dynamic Pricing Money, but no time –45 seconds/4 clicks is too long to
wait.
30

What Are The Expectations From a Mobilized World?

31

Devices that end users prefer (new ?)

Ultrabooks (NetNotebooks) will reach just over 15% of total consumer notebooks (IDC)
1. Mainstream price must be very attractive
2. Lower cost conventional notebooks slowing ultrabook adoption

http://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011 32

Apple is Gaining Market Share in the Enterprise

Source: Forrester 33

1/5 Of Global Info Workers Use Apple Products For Work

http://blogs.forrester.com/frank_gillett 34

“The endpoint not taken”

35

Israeli Smartphone Market-share in 2011

Motorola Alcatel HTC
RIM 5% 4% 1%
5%
Samsung
Sony Ericsson
27%
7%
LG
8%

Nokia Apple
20% 23%

Source: IDC 36

Israeli Smartphone Market-share in 2011

Operating System Market Share
Android 39.39%
iOS 36.62%
BlackBerry OS 9.48%
Symbian 9.00%
Other 5.52%

Source: IDC 37

Israel (expected end 2012):

Wintel: Q42011 compared to Q42010
Desktop PCs: -25% Notebooks: -35%
38

What is the Current Endpoint-Devices Mix within your enterprise?
under IT responsibility

1%
8% more endpoints

Tablets

7% Smartphones

13% Laptops

Desktops
77%

Source: STKI Feb. 2012
39

What will be the Mix 12 Months from now?

6%
Tablets

1.6% Notebooks
Netbooks

20.5% Laptops

Desktops
75%

Source: STKI Sep. 2011
40

Endpoint Contemplations

1. DesktopsNotebooks are losing market share
2. Desktops = price sensitive
3. LaptopsTablets are gaining power
4. A tablet (still) can’t replace a laptop
5. “By 2015…?” No one really knows what’s going to
happen…

41

Market Data

http://xkcd.com/688/ 42

Israeli Endpoint Statistics

1.08 • Number of endpoints per 1 employee

24 • Number of endpoints per 1 IT staff

564 • Number of endpoints per 1 service desk
staff

748 • Number of endpoints per 1 PC staff (field
technicians)

3231 • Number of endpoints per 1 PC staff (image)

43
Source: STKI

Endpoint-Devices Mix (Abroad)

Source: InformationWeek 44

Who Will Be Using Tablets? (Israel)

3% Some of theall Employees

15% Mid-level directors

21% Pilot in one of the units

41% Specific functions (e.g. salesmarketing)

44% CXOs

Source: STKI, Sep. 2011 45

Who Will Be Using Tablets? (Abroad)

Source: Corporate Executive Board 46

End-Point Operating Costs


End User Device Replacement Cycle


Desktop PCs- Israeli Market Positioning 1Q12

HP
Lenovo
Local Support

Dell
Player
Ivory
Worldwide
Leader
Acer

Apple

Market Presence

49

Laptops- Israeli Market Positioning 1Q12

Lenovo
Local Support

Player
Acer HP
ASUS Dell Worldwide
LG Leader

Samsung

Toshiba
Fujitsu
Apple
Market Presence

50

Tablets- Israeli Market Positioning 1Q12

Local Support

Player

Worldwide
Leader

Others…
Apple

Samsung
Market Presence

51

Thank You!

Scan Me to Your Contacts…
52

Endpoints stki summit 2012-shahar geiger maor

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