Marketing strategy Swot analysis Products

3. DUNKIN DOUNT’S
GROUP MEMBERS
NIMRA JAMIL
IQRA SAGHER
ZARMEEN TARIQ

4. Introduction
• Established in 1946 by William
Rosenberg in Quincy, Massachusetts.
• It is favorite all-day ,everyday stop for coffee
and baked goods.
• It has more than 12,000 restaurants in 36
countries.

5. Slogan
"You 'Kin Do It!

6. Products
• 30 kind of coffee (espresso drinks)
• 70 varieties of donuts
• 30 kind of appetizer (salads and sandwiches)

7. Competitors
• Mad over Donuts
• McDonalds
• Starbucks
• Dutch bro’s

8. SWOT analysis
Strength :
1. Dunkin Donuts has a strong Brand name,
recognized world over
2. Brand loyalty amongst customers
3. Dunkin Donuts is popular for a number of
bakery products like pastries, bagels,
muffins, biscuits, etc. and hot beverages like
coffee, tea
4. Ideal place for having breakfast and coffee.

9. Continue…
Weakness :
1. Competition from other international
snacking joints means limited market share
growth for Dunkin Donuts
2. Rift with the franchisee owners and
numerous instances of suing them

10. Continue…
Opportunity :
1. Dunkin Donuts can increase its presence in
newer countries and regions of the world
2. To introduce low calorie snacks
3. Increase in disposable income of people in
developing countries
4. Increase its reach through effective online
marketing can boost Dunkin Donuts' sales

11. Continue…
Threats:
1. People moving to healthier ways of eating
2. Competition even from local cafes and
bakeries can affect business of Dunkin
Donuts
3. Increase in the cost of raw materials.
4. Difficult to change the snacking habits of
people in certain countries like India and
China

12. Target audience
• Middle age American
• Both females and males
• Age from 18-45
• People on the go
• People in working professional

13. Marketing strategy
• They focus on presentation on products.