1. SHAKEELA AKBAR
BBA 2-c
DATE:21,MAY,2014

3. “Creativity is the ability to generate innovative ideas and manifest
them from thought into reality. The process involves original thinking
and then producing.”

6. FACTS ABOUT CREATIVE PEOPLE:
Creative people tend to be more open to
 New experiences
 Less conventional
 Less conscientious
 Self confident
 Self accepting

7. Organizational effectiveness depends on the
creativity of the workforce to a large extent
 To enhance creativity in business, three
components were needed:
 Expertise (technical, procedural and intellectual
knowledge)
 Creative thinking skills (how flexibly and
imaginatively people approach problems).
 Motivation (especially intrinsic motivation).

8. MOTIVATION:
There are two types of motivation:
 Extrinsic motivation – external factors, for
example threats of being fired or money as a reward.
 Intrinsic motivation – comes from inside an individual,
satisfaction, enjoyment of work etc.

9. The range of scholarly interest in creativity
includes a multitude of definitions and
approaches involving several
disciplines; psychology, cognitive, science,
education, philosophy (particularly philosophy
ofsciences), technology, ,sociology, linguistic
business studies, songwriting and economics.