This presentation will help to understand what is the pill, its new product development cycle, its use , procedure,advantages and disadvantages.

1. Presented by- Shakil S.Siddiqui Rizvi Institute of Management studies & Research. Mumbai.

2. PILLCAM A pill with a view

4. Approved by

5. European Medicines Agency

6. Capsule Endoscopy

7. 3 types

8. Pillcam ESO

9. Pillcam SB

11. 1.IDEA GENERATIONNormal traditional endoscopy

13. Greater recovery time

14. Requires sedation

15. Painful

16. Time consuming

17. accidental puncture

20. Simple and safe

21. No need of inducing sedation

22. Detect evidence of disease that traditional endoscopy cannot

23. No pain

25. Illuminating LED

26. Image sensor

27. Battery

29. PARTS OF THE PRODUCT 1.Optical dome 2.Lens holder 3.Lens 4.Illuminating LED”s 5.CMOS image sensor 6.Battery 7.ASIC transmitter 8.Antennae

31. Made up of non conductor material

32. Promote easy orientation

33. Prevent infiltration of digestive fluids inside the capsule

35. Helps the lens to fix properly

37. Location – behind light receiving window

40. Detects object as small as 0.1 mm

41. Precise

43. Button shaped

44. Made up of silver oxide

45. Disposable

46. Harmless

48. Location – behind the batteries

49. 2 transmitting electrodes are present

55. Ages eligible for study: 18 Years to 70 Years

56. Genders Eligible for Study: Both

58. mechanically ventilated and sedated

59. mild-to-moderate brain injury patients

60. admitted to an intensive care unit (ICU)

61. Patients having GERD (gastro esophageal reflux disease)

64. Pillcam SB take 50,000 images in 8 hr. i.e., 2 image/sec Pillcam Eso. Take 2,600 images in 20 min i.e., 14 images/sec

67. No iron pills for 5 days

68. Swallow the capsule with few sips of water

69. Capsule moves by peristalsis movement

70. Patient can leave the center

71. After 7-8 hours the patient must return

73. No side effects

74. Accurate pictures(view of 150 degree)

75. High quality images

76. Easy procedure

77. High sensitivity and specificity

78. No sedation is required

80. Gastrointestinal obstruction prevent the free flow of Pillcam

81. Pregnant woman and patients with pacemaker face difficulties

82. Not a replacement for colonoscopy

83. Not reusable