Google Marketing Strategy 2014 - Learn the secret behind 12 MUST USE FREE Google tools for Business. Explore the origin of google, How Google Works and the importance of the 12 amazing google tools to get ranked in Google 1st Page!

1. MARKETING
FOR BUSINESS 2014 SEMINAR
COACH: SHAKIRAH ABDUL KARIM
Organizers
Supported by
23 December 2013
thanks

2. PENJENAMAAN MEDIA SOSIAL
& PEMASARAN INTERNET
International Master Certified Online Marketing Specialist
Founder@ CEO | Coach & Speaker
Facebook.com/MindaTrafik
Founder of “Branding Muslim Women”
Muslim Women Professional Community
Facebook.com/BrandingMuslimWomen
23 December 2013
thanks

3. 7 Billion
Internet Users
Worldwide
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28 Million Malaysia
Citizen
17 Million
Internet User
in Malaysia(60%)

4. 644 Million Active Websites in Internet
- Netcraft's March 2012
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5. 23 December 2013

6. 23 December 2013

7. Most popular
Search engine?
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8. WHY we
Choose google
To search?
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9. #1 EVOLUTION OF GOOGLE
How It All Started?
#2
HOW GOOGLE WORKS?
Behind the scene of Google to become #1
search engine.
Google's Spiders, Robots, Algorithm &
PageRank Technologies
#3 POWER OF SEO
What it takes to be listed in 1st page Google
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10. Meet
Mr google!
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11. Free net-search services
More than 120 languages
Generates about 97 percent of its revenue through online advertisements
(Google Adwords and Adsense)
Google brand is valued at USD 100 billion, making it the world’s
first ‘one-hundred billion brand.’
Developed by Stanford PhD students, Larry Page and Sergey Brin
from in computer science in 1998
Based on their research project on “The Anatomy of a Large-scale
Hypertextual Web Search Engine.”
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12. “The perfect search engine
would understand
EXACTLY what you mean
And give back
EXACTLY what you want”
-Larry Page
Co-founder & CEO
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13. The Evolution
Of google
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14. 1996
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15. ~1997-98
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16. ~1999 till 2012
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17. 2013
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18. #1 EVOLUTION OF GOOGLE
How It All Started?
#2
HOW GOOGLE WORKS?
Behind the scene of Google to become #1
search engine.
Google's Spiders, Robots, Algorithm &
PageRank Technologies
#3 POWER OF SEO
What it takes to be listed in 1st page Google
23 December 2013

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20. http://bit.ly/how-google
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21. Split Second
Search
(1/8th of a second)
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22. Split Second Search…
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23. 23 December 2013

24. 23 December 2013

25. 23 December 2013

26. #1 EVOLUTION OF GOOGLE
How It All Started?
#2
HOW GOOGLE WORKS?
Behind the scene of Google to become #1
search engine.
Google's Spiders, Robots, Algorithm &
PageRank Technologies
#3 POWER OF SEO
What it takes to be listed in 1st page Google
23 December 2013

27. Power of SEO
[Search Engine
Optimization]
Get listed in Google
1st page
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28. CASE STUDY: SEO (Search Engine
Optimization)
From #140 ranking to #2 in 3days
Traffic Increase of 500%
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29. Pageviews Boost From 3K to 17K
Less than 1 Year
Increase +400%
23 December
2013
Online Marketing Specialist/Consultant
1st In Malaysia – Web Analytics & SEO Authorized Consultant

30. Revenue of RM8K
23 December
2013
Online Marketing Specialist/Consultant
1st In Malaysia – Web Analytics & SEO Authorized Consultant

31. WHAT’S IMPORTANT FOR
SEO?
Mastering Your:
1) Keywords
2) Landing Page
3) Conversion
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32. Keyword Types
Branded Keyword
Business brand or your name
Example: Minda Trafik, Brotherhood Arts, Shakirah Karim
Event-Trigger Keyword
Event/function during certain time period
Example: BMW Seminar, Karnival Jom Ke Felda, Technopreneur
Day
General Keyword
Service / product / problem statement specific terms
Example: “bathroom design”, “how to avoid sunburn”
Online Marketing Specialist/Consultant
23 December Analytics & SEO Authorized Consultant
1st In Malaysia – Web 2013

33. How to get
Listed
in GOOGLE?
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35. 23 December 2013

36. 23 December 2013

37. Google “Hummingbird” Operation [Sept 26th]
100%
Encrypted
Search
“Conversational
Search”
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38. Establish an Online
Presence:
What type of Website
does Google loves?
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39. “IT’S ALL STARTED..
..WITH THE WEB”
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40. 23 December 2013

41. Recommendation:
wordpress
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42. Google ranks Web Pages
NOT Web sites
Think Wikipedia.
Every important page is a traffic
generator in Google for its own
specific keywords.
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43. Track,
Measure
& Improve
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44. METHODS
Analyze performance BY tracking
& measure keywords & visitor
www.google.com/analytics
Track website uptime, index &
crawling issue
www.google.com/webmasters/tools
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45. Google Analytics
- User Friendly
- Easy to Complete Transaction
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www.google.com/analytics

46. Google Analytics (google.com/analytics)
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47. Traffic Sources (Sumber Pelawat)
1) Organic:Search
Engine Optimization
(SEO)
2) Paid Per Click
(PPC): Search
Engine Ads. Eg:
Google/Yahoo Ads
1) Social Media sites
(facebook, twitter)
2) Other website, blog,
forums etc
1) Advertising (FB Ads, Banner
Ads)
2) Email Campaign
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48. Traffic Sources New & Improve Report
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49. Google “Hummingbird” – After Impact
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50. Google Webmaster Tool
Website Health Screening
www.google.com/analytics
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www.google.com/webmasters/tools

51. 23 December 2013

52. Gather Market
Intelligence &
Trends
Market research
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53. METHODS
Market trending research
http://bit.ly/adwords-link
Know what’s Latest on Trending
Google “Suggest” & “Searches Related”
What’s Hot? (Upwards or
Downwards)
www.google.com.my/trends
23 December 2013

54. Google Keyword Research
1) Research what’s on demand & supply (Monthly)
Tool: Google Adwords Keyword Planner
Tips:
High Demand
+
Low
Competition
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55. Google Keyword Research
2) Know what’s Latest on Trending (Daily)
Tool: Google “Suggest” & “Searches Related”
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56. Google Keyword Research
3) Trending (Upwards or Downwards)
Tool: Google Trends (http://www.google.com.my/trends)
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57. Monitor Brand,
Industry
and Competitors
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58. Google Alert
Monitor “mentions” on your brand &
competitors
23 December 2013
www.google.com/alerts

59. Expand an Online
Presence
Interact with Your
Community
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60. METHODS
Get your business on Google
http://bit.ly/google-places-link
Video Marketing
www.youtube.com
Authorship/Authority Site
https://plus.google.com/
23 December 2013

61. Google Places (LOCAL)
Online Marketing Specialist/Consultant
23 December Analytics & SEO Authorized Consultant
1st In Malaysia – Web 2013

62. Google Places (LOCAL)
Free Directories:
- Yahoo Local (http://listings.local.yahoo.com/csubmit/)
- Yahoo Small Business: http://smallbusiness.yahoo.com/locallistings/basic-listing/
- Google Local (http://www.google.com/local/add/)
- Bing Local (https://www.bingplaces.com/)
- Ask City (http://www.ask.com/local)
- Yelp (data on this site feeds Bing and Yahoo)
(https://biz.yelp.com/support)
- LinkedIn (http://www.linkedin.com/company/add/show)
Google For: “free malaysia directory listings for businesses”
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63. Google +
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64. Google +
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65. Monetize
Your
Content
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66. Google Adsense
Makes money from Google
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www.google.com/adsense

67. Fasttrack
Grow Your
Business
with Paid
Advertising
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68. Google Adwords
Quick Result : Paid Ranking
23 December 2013
adwords.google.com/

69. Google Adwords
23 December 2013
adwords.google.com/

70. THINGS
TO
DO!
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71. Activity #1 : Choose Keywords
Determinet the right KEYWORD (KATA KUNCI) For Your Business
Branded Keyword :
•__________________________
•__________________________
•__________________________
General Keyword :
•__________________________
•__________________________
•__________________________
Online Marketing Specialist/Consultant
23 December Analytics & SEO Authorized Consultant
1st In Malaysia – Web 2013

72. Activity #2 : Google Places (Local)
Submit your details (with previous chosen KEYWORDS) into Google
Places Local and submit SAME INFO to directories
Brand Name:
___________________________
Your contact & Address/Location (do include cities, town which
your target customers live at):
_________________________________________
_________________________________________
Keywords for your services/products:
•__________________________
•__________________________
Online Marketing Specialist/Consultant
23 December Analytics & SEO Authorized Consultant
1st In Malaysia – Web 2013

73. Shakirah Abdul Karim
Founder, Minda Trafik
Reach ME!
@shakirah512
my.linkedin.com/in/shakirah512
shaky512
shakirah@mindatrafik.com
Facebook.com/MindaTrafik
https://plus.google.com/+ShakirahKarimCoach