The document summarizes new features for the October 2018 release of Microsoft Dynamics 365 across various segments including Marketing, Sales, Service, Talent, and the Power Platform. Key features discussed include account based marketing, predictive lead scoring using machine learning, playbooks to automate repeatable sales activities, Dynamics 365 AI for Sales app, call center intelligence, unified routing and work distribution in service, and enhancements to field services and the Power Platform. More details can be found at the provided release notes URL.
5. Microsoft Dynamics 365 User Group
Sales
• Playbooks - automate repeatable sales activities and respond to
external events.
• Configure Playbooks and define the set of tasks and activities to
automate once triggered.
• Search and launch Playbooks for a particular scenario.
• Track the status progress of running Playbooks against their
outcome, successful or not.
6. Microsoft Dynamics 365 User Group
• Predictive Lead Scoring – machine learning based scoring
• Out-of-the-box machine learning model that considers attributes
from related entities such as Contact and Account apart from the
attributes of the Lead entity including custom attributes.
• Ability to select/de-select signals for the model enabling model
customization and tuning.
• Predictive score backed by top reasons influencing the score.
• Lead score along with score trend and top reasons available on
out-of-box-forms and views.
7. Microsoft Dynamics 365 User Group
• Dynamics 365 AI for Sales App
• Evaluate and improve sales team performance
• Get measurements and pipeline forecasting using relationship
health scores
• Optimise sales strategies
• Manager dashboard with team performance
• Natural language processing-based Q&A function to
conversationally ask questions and receive reports from sales data
• Lead prioritisation based on predictive lead scoring
• Sales team performance analysis and individual scorecards
8. Microsoft Dynamics 365 User Group
• Microsoft Call Center Intelligence
• Connect call center telephony recording systems
• Generate conversation insights
• Coaching driven by call statistics on sentiment, keyword analytics
• Benchmark against KPIs – talk to listen ratio, longest customer
monologue and participant switch ratio
9. Microsoft Dynamics 365 User Group
• Who knows whom
• Talking Points
• Quick Actions
• Teams Integration
• Relationship Analytics with LinkedIn InMail
10. Microsoft Dynamics 365 User Group
Service
• Service scheduling using Universal Resource Scheduling
13. Microsoft Dynamics 365 User Group
Unified Routing and Work distribution
• Agents can attend to urgent
tasks
• Track agent utilisation
• Make process improvements
• Unify work items and requests
across channels
• Unify asynchronous tasks – call
backs, scheduled tasks, cases
14. Microsoft Dynamics 365 User Group
• Live chat
• Multiple chat widgets
• Pre, post and offline chat surveys
• SMS Channels
• Two way texting between customers & agents
• Automated SMS notifications
• Automated responses
• Channel integration framework
• Integrate Bots
Omni-channel Engagement Hub
15. Microsoft Dynamics 365 User Group
Dynamics 365 Portal
• Configuration migration SDK
• Embed PowerBI visualisations
• Restrictions based on IP addresses
• SharePoint Document list integration
• Better diagnostics capabilities
16. Microsoft Dynamics 365 User Group
Field Services
• Integration with Finance & Operations
• Background location sharing in FS app
• Bot framework integration in FS app
• Push notifications in FS app
• Universal Resource Scheduler enhancements
• Connected Field Service enhancements
• Resource Scheduling Optimisation (RSO) enhancements
(B2B) marketers can use Dynamics 365 for Marketing to target each business account as a single unit
Account-based marketing scenarios enable sales and marketing to close more deals by targeting specific accounts—those that are most likely to generate the largest revenue.
Align sales and marketing departments by mapping marketing activity to account strategies.
Increase return on investment by removing waste and focusing on targeted, high-value accounts.
Increase account relevance by providing personalized and compelling content.
Generate efficiency by identifying specific contacts at specific companies within a specific market.
Account-based marketing can:
Identify and create segments of high-value accounts.
Identify key stakeholders to reach within each account.
Create personalized content, such as emails, based on account.
Generate account-level leads and nurture them through the demand-generation funnel.
Continuously measure account engagement and optimize your messaging.
Visualise marketing activities – such as events and journeys
View many elements of a campaign
For event management – create sessions and from the calendar
Mobile responsive
Create items on the calendar
Journeys targeting Linkedin
Orchestrations based on interactions
Marketing segments based on LinkedIn audience matches
React to submission of LinkedIn lead gen forms
Lead scoring
Generate leads from the account level via LinkedIn