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Corning Cable Systems Social Media for Sales

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Shane Gibson
Shane Gibson

Social media for sales seminar slides that was delivered by Shane Gibson (http://socialized.me) during the Corning Cable Systems sales and marketing conference in Hickory, North Carolina.

Business
1 of 47
[object Object],[object Object]
“ I think that’s going to break.”
“ The Customer Owns Your Brand”
The Future is Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Better Homes and Gardens
We Still Use Old Media
600 million
100 Million
100 million updates/day
1Billion Views/Day
Business-to-Business Decision Makers ,[object Object],[object Object]
[object Object]
 
The Reverse Drip
Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Boeing
Mediadecoder.com: ,[object Object]
Nano-markets
 
 
 
George Moen – CEO, Blenz Coffee
 
What Platforms? Blogs
Use Multiple Channels Engagementdb.com
Who blogs anyway?
 
 
 
Maximize Consumption
 
 
 
LinkedIn nano-markets
LinkedIn Toolbar
Share to nano-markets & individuals
Comment on your contacts ’ status
Take it one step further
Multiple Platforms
Social media marketing is about LISTENING
 
Tweets tell the future ,[object Object],[object Object],[object Object],[object Object],[object Object]
Listening http://Search.twitter.com http://Google.com/alerts http://Blogsearch.google.com http://facebook.com/search http://www.linkedin.com/signal/
Sales Cycle Relationship Building Model Warming Up The Call 1 Breaking The Ice Uncovering Buying Motives The Sales Proposal Handling Objections Closing The Sale 6 Add-ons And Up Sells 7 2 3 5 4 Invite and Engage At Every Step
Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Real
Launch Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object]

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Corning Cable Systems Social Media for Sales

Editor's Notes

  1. Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  2. Shane talks about Krisitan
  3. Shane: Hummer Ubertor: Competitor Spam story
  4. Canpages Business is changing
  5. Steve covers Disengaged. Introduces thought leaders.
  6. Steve Introduces the Reverse Drip
  7. Shane is odd.
  8. Shane talks about George – Power Bar story.
  9. Shane id odd