#SocialSelling - How to Drive Real ROI Using Social Media For Sales
Social media and social networks are becoming vital sources for prospecting, lead generation and client engagement. In fact a recent study of over 500 sales professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t. Shane Gibson has provided social sales training to organizations such as Corning Cable Systems, DTM Systems, ACL and Ford Canada. (Training over 200 dealers for Ford alone). In fact before social media was even a household term Shane was conducting Prospecting 2.0 seminars (using Linkedin and other business intelligence tools) in Canada, USA and South America. In this session Shane Gibson will share with you: The Rules of Engagement in social media for sales professionals How to define and hone in on your target “nano-markets” online How your social graph impacts your ability to close deals and generate leads. How to maximize your LinkedIn profile so it attracts clients. How becoming an expert content curator can build credibility and influence on LinkedIn. Key social search and social media monitoring tools to find opportunities and gather business intelligence. How tools like Hootsuite and social CRM can pull all of your social networking together and make it easy and profitable to manage.
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#SocialSelling - How to Drive Real ROI Using Social Media For Sales
- 2. @ShaneGibson #GetSociable! Saying you don’t believe in social media is like saying you don’t believe in the internet @Garyvee
- 10. @ShaneGibson #GetSociable! “… is about creating an environment where an act of faith can take place”
- 11. @ShaneGibson #GetSociable! #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Amplify through community #9 Get Sociable!
- 20. @ShaneGibson #GetSociable! SCRM Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM
- 25. @ShaneGibson #GetSociable! 1. Focus on “A” Category Prospects 2. Pick the Right Platforms 3. Follow the Rules of Engagement 4. Use a social CRM like Nimble 5. Follow-up follow-up follow-up
Editor's Notes
- Shane talks about Krisitan
- Shane: Hummer Ubertor: Competitor Spam story
- Shane is odd.