The Art & Science of "Premium" Experience level: Intermediate(+) Session Description: Lessons from the road making a successful & popular premium WordPress plugin. We will share the strategies we employed to be profitable and the mistakes we made while learning. The best advice I have: Be as agile with your business model as you are with your code. * The Product: Identifying a winner? * Bootstraping: How do I keep cost low? * Marketing: Sell your own or join a marketplace? * Freemium, Premium or Subscription: How do you price your product? * Roadmap: Which features do you build? * Support: How do you keep people happy? * Addons & APIs: How do you leverage success?