$1,600 $1,400 $1,200 Billions (USD
$) $1,000 $800 $600 $400 $200 $- 2005 2006 2007 2008 2009 Fixed Telephony Mobile Services Data & Internet iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr

over 4 billion active mobile
subscriptions Jan 2009

North America Europe Asia- Asia-Pacific
Latin America Africa & Middle East iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr

In 59 countries mobile penetration
has exceeded 100%

mobile manufacturers market share Nokia
Samsung Sony Ericsson Motorola LG Apple Others IDC Worldwide Quarterly Mobile Phone Tracker Q4 2008

The key to entering the
mobile ecosystem is “Why?”

mobile phone companies

australian mobile customers

australian mobile customers

micro mobile ecosystems

smartphone implementation factors