Content Curation TechSoup Canada Presentation
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Content curation involves collecting relevant content from various sources and sharing it with your audience. It is similar to how a museum curator collects and displays pieces for visitors. The key steps to content curation are to define your topic, know your audience, find sources and tools to gather content, filter the content to only share valuable pieces, add your own value or perspective, and publish and repurpose the content. Content curation benefits include fundraising, market research, staying informed, building credibility and relationships, and improving search engine optimization.
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Content Curation TechSoup Canada Presentation
- 2. What is Content Curation?
- 3. What is Content Curation? Think of your online presence as a Museum
- 4. What is Content Curation? A museum is a collection of curated pieces. Some pieces are owned by the museum. Some are brought in from other collections. Curators are responsible for finding the pieces that they think visitors will like, and showcasing it
- 7. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. ~Lee Odden, Feb. 2013 http://www.toprankblog.com/
- 8. Why Curate?
- 12. Why Curate? Fundraise Competitive Research Stay abreast of news Extend reach
- 13. Why Curate? Fundraise Competitive Research Stay abreast of news Build credibility Extend reach
- 14. Why Curate? Fundraise Competitive Research Stay abreast of news Build credibility Extend reach Improve SEO
- 15. Why Curate? Fundraise Target Market Research Competitive Research Stay abreast of news Build credibility Extend reach Improve SEO
- 16. Why Curate? Fundraise Target Market Research Competitive Research Stay abreast of news Marketing Build credibility Extend reach Improve SEO
- 17. Why Curate? Fundraise Target Market Research Uncovering trends Competitive Research Stay abreast of news Marketing Build credibility Extend reach Improve SEO
- 18. Why Curate? Lead generation Fundraise Target Market Research Uncovering trends Competitive Research Stay abreast of news Marketing Build credibility Extend reach Improve SEO
- 19. Why Curate? Lead generation Fundraise Target Market Research Uncovering trends Competitive Research Stay abreast of news Marketing Building relationships Build credibility Extend reach Improve SEO
- 20. Why Curate? Lead generation Fundraise Target Market Research Uncovering trends Competitive Research Stay abreast of news Professional Development Marketing Building relationships Build credibility Extend reach Improve SEO
- 21. Why Curate? Lead generation Fundraise Target Market Research Uncovering trends Competitive Research Stay abreast of news Professional Development Marketing Building relationships Build credibility Extend reach Improve SEO Creating links
- 22. Why Curate? Lead generation Fundraise Target Market Research Uncovering trends Competitive Research Stay abreast of news Professional Development Marketing Building relationships Find new customers Build credibility Extend reach Improve SEO Creating links
- 23. Why Curate? Lead generation Fundraise Target Market Research Uncovering trends Competitive Research Stay abreast of news Professional Development Marketing Building relationships Find new customers Build credibility Extend reach Improve SEO Highlight industry connections Creating links
- 24. Steps to Curating Content
- 25. Steps to Curating Content Define your topic
- 26. Steps to Curating Content Define your topic Know your audience
- 27. Steps to Curating Content Define your topic Know your audience Find your sources & tools
- 28. Steps to Curating Content Define your topic Know your audience Find your sources & tools Gather and filter
- 29. Steps to Curating Content Define your topic Know your audience Find your sources & tools Gather and filter Add value
- 30. Steps to Curating Content Define your topic Know your audience Find your sources & tools Gather and filter Add value Publish & Repurpose
- 31. Step 1 Could be related to: • Sales/marketing goals • Business problems • Customer pain points One main topic, with related niche topics Define your topic
- 32. • Who are they? • Why are they interested in your topic ? • Where do they look for content ? • What types of media do they consume ? • Where are they currently getting information ? • What do you want your niche to be ? Know Your Audience Step 2
- 33. Find your sources Sources can be varied: • Thought leaders (via blogs, RSS, Twitter feed, FB pages) • News sources (via RSS, email subscription) • Topical (via Google Alerts, StumpleUpon, Flipboard, SmartBrief) Step 3
- 34. Choose your content wisely • Pick content from a variety of format types (video, images, blog posts, articles, infographics, presentations, etc). • Use content from platforms you (and your audience) are already on. Gather and Filter Step 4
- 35. • Why are you sharing this? • What is your opinion on the piece? • What would you like people to do with this? • How does this benefit the reader? Add Value Step 5
- 36. Publishing or sharing your curated content can be as easy as clicking “Tweet this” or as complicated as writing a summary blog post, creating a poll for your readers, or writing a follow-up blog post. Don’t forget to attribute! It builds relationships with the original authors (and you probably don’t want to be thought of as a thief!). Publish & Repurpose Step 6
- 38. Building Your Toolbox Here is a quick snapshot of my favourite content curation tools: • Google Alerts • Hootsuite • Flipboard • Scoop.it, paper.li • RSS • SmartBrief • Pinterest • AllTop • Reddit, Digg, StumbleUpon • Tumblr • YouTube, Vimeo • Mashable -
- 39. To Summarize • Create your goal, purpose or focus of content to curate • Examine your audience to meet their needs • Collect sources and curation tools • Add value to the content shared • Publish and Repurpose
- 40. If You Can’t Be a Creator, Then Be a Curator Bharati Ahuja, October 31, 2012 http://searchenginewatch.com/article/2221068/If-You-Cant-Be-a-Creator-Then-Be-a-Curator 14 Sources for Content Curation Inspiration By PAWAN DESHPANDE published DECEMBER 6, 2012 http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/ 3 Essential Content Curation Best Practices to Boost Content Marketing Performance By Lee Odden on Feb 25th, 2013 http://www.toprankblog.com/2013/02/content-curation-best- practices/?goback=%2Egmp_3946859%2Egde_3946859_member_218449102 Curata http://www.curata.com/resources/ Beth Kanter http://www.bethkanter.org/content-curation-101/ http://www.bethkanter.org/content-curation/ Sources
- 41. Shannon Harvey Digital Strategist & Community Manager, Getinvolved.ca shannon.k.harvey@gmail.com @shannonkharvey http://www.linkedin.com/in/shannonkharvey Keep in touch
Editor's Notes
- You’re probably already doing content curation. Have you ever published a “best of” article? Do you retweet or share interesting posts? Do you pass along relevant information in e-mails or newsletters, adding your own two cents before hitting “Send”? Each of these is a nascent form of content curation. You’re selecting content, adding value, and sharing with your audience.
- Curating content is not always faster. You have to have your tools set up to find the content, then you need to filter it personally, and be strategic about how you want to desemminate it (but we’ll get into that later). For example, I created this presentation, but in researching and creating the presentation, I curated all the content – I visited blogs to find information, I gathered images from the web, and I put it all together to make this presentation – hence why you’re probably already doing it!
- Step 1: Identify – pick your topic Step 2: Follow – find your sources Step 3: Organize – review, filter, & categorize Step 4: Create – add value Step 5: Share – publish & promote
- Step 1: Identify – pick your topic Step 2: Follow – find your sources Step 3: Organize – review, filter, & categorize Step 4: Create – add value Step 5: Share – publish & promote
- Step 1: Identify – pick your topic Step 2: Follow – find your sources Step 3: Organize – review, filter, & categorize Step 4: Create – add value Step 5: Share – publish & promote
- Step 1: Identify – pick your topic Step 2: Follow – find your sources Step 3: Organize – review, filter, & categorize Step 4: Create – add value Step 5: Share – publish & promote
- Step 1: Identify – pick your topic Step 2: Follow – find your sources Step 3: Organize – review, filter, & categorize Step 4: Create – add value Step 5: Share – publish & promote
- Step 1: Identify – pick your topic Step 2: Follow – find your sources Step 3: Organize – review, filter, & categorize Step 4: Create – add value Step 5: Share – publish & promote
- Step 1: Identify – pick your topic Step 2: Follow – find your sources Step 3: Organize – review, filter, & categorize Step 4: Create – add value Step 5: Share – publish & promote