3. Background:
Started in NYC in 2002
Online grocery store that delivers to
homes and offices
They’re known for their fresh food and
prices
They’re known for their organic food and
locally grown items
They also offer Kosher and Gluten-Free
Food
4. Problem?
Just started servicing in Philadelphia and
lack AWARENESS
Their popular in NYC due to most New
Yorkers not owning cars and traveling
mostly by bus and train.
5. Target Audience:
Parents with kids
from infants to
kindergarteners
HHI - $25,000 to
$75,000
Full time Workers or
fulltime
homemakers
Have at least a
Bachelors degree
Tech savvy
Good with
smartphones
8. Benefits:
FreshDirect offers the freshest food delivered
daily. (produce/seafood)
Bread made fresh everyday
Involved with local farmers for their produce and
meats
They have a “100% satisfaction guarantee, with
every order”
Easy to navigate website and mobile app