You are to analyse a dataset Campaignxlsx for this assignme.pdf

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You are to analyse a dataset Campaign.xlsx for this assignment. Research on customer behaviour allows businesses to better understand their customers' preferences. It also helps businesses to adapt their products to suit different consumers preferences, behaviours, and concerns. This fictitious dataset contains data on consumer demographics, product purchases, marketing tactics, and purchase channels. All data fields are described under the Glossary tab. Identify one (1) business question that can be addressed by analysing the data. Your description should clearly explain what data fields are relevant and how the data fields can be used to answer the business question. Create an influence chart pertinent to the problem.

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