2. The company was founded in 2007-2008
Established by Mukesh Bansal along with
Ashutosh Lawania and Vineet Saxena
By 2012 Myntra offered products from
350 Indian and International brands.
3. 2007:- FOUNDED AS AN ONLINE PORTAL TO SELL PERSONALIZED GIFT ITEMS.
2011:- BECAME AN ONLINE PORTAL FOR SELLING FASHION AND LIFESTYLE
PRODUCTS.
2014:- BECAME PART OF THE FLIPKART GROUP.
2015:- GOES APP APPLY
2016:- LAUNCHED TRY AND BUY FEATURE
2016:- MYNTRA ACQUIRED JABONG BECOMES INDIA’S LARGEST FASHION
PLATFORM.
2018:- BECAME PART OF WALMART GROUP.
2019:- STARTED ALTERATION AS A SERVICE.
4. Myntra
Marketing
Strategy
Myntra as a product offering in its marketing mix offers a platform for buyers and
sellers. Myntra also provides various add-on online shopping services like free home
delivery, easy exchange and returns and cash on delivery. Myntra has recently
launched a new service wherein the user can try clothes before buying them.
Myntra also collaborates with celebrities to come up with fashion labels inspired by
them, for e.g. Deepika Padukone’s. All About You in women ethnic and western
wear and Hritik Roshan’s HRX in sportswear.
Discounted pricing model
Promotional and advertising marketing like tv ads, social media marketing,
festival marketing etc
9. Influencer Marketing
Will ask influencer to promote the December sale in there funny
contents.
Why we choose funny contents?
The consumer of social media will always watch a funny video in there
good, bad and hectic days. We don’t want the whole video dedicated to
the December sale of Myntra. Just a few seconds of announcement f
our sale in the video.
