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Shikha's Myntra

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Shikha's Myntra

  1. 1. NAME:- SHIKHA GUPTA SUB:- DIGITAL MARKETING TOPIC:- MYNTRA
  2. 2. The company was founded in 2007-2008 Established by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena By 2012 Myntra offered products from 350 Indian and International brands.
  3. 3. 2007:- FOUNDED AS AN ONLINE PORTAL TO SELL PERSONALIZED GIFT ITEMS. 2011:- BECAME AN ONLINE PORTAL FOR SELLING FASHION AND LIFESTYLE PRODUCTS. 2014:- BECAME PART OF THE FLIPKART GROUP. 2015:- GOES APP APPLY 2016:- LAUNCHED TRY AND BUY FEATURE 2016:- MYNTRA ACQUIRED JABONG BECOMES INDIA’S LARGEST FASHION PLATFORM. 2018:- BECAME PART OF WALMART GROUP. 2019:- STARTED ALTERATION AS A SERVICE.
  4. 4. Myntra Marketing Strategy Myntra as a product offering in its marketing mix offers a platform for buyers and sellers. Myntra also provides various add-on online shopping services like free home delivery, easy exchange and returns and cash on delivery. Myntra has recently launched a new service wherein the user can try clothes before buying them. Myntra also collaborates with celebrities to come up with fashion labels inspired by them, for e.g. Deepika Padukone’s. All About You in women ethnic and western wear and Hritik Roshan’s HRX in sportswear. Discounted pricing model Promotional and advertising marketing like tv ads, social media marketing, festival marketing etc
  5. 5. Competitors Of Meesho Ajio Lime Road Shopsy
  6. 6. CAMPAIGN Special December Sale Display Ads On Social Media like Instagram And Facebook
  7. 7. YouTube Ads YouTube ads will be displayed on entertainment and Influencers YouTube channels. Example:- Masoom Minawala, TVF etc
  8. 8. Traditional Media BANNER Banner will be displayed at various cities 15 days prior of December month.
  9. 9. Influencer Marketing Will ask influencer to promote the December sale in there funny contents. Why we choose funny contents? The consumer of social media will always watch a funny video in there good, bad and hectic days. We don’t want the whole video dedicated to the December sale of Myntra. Just a few seconds of announcement f our sale in the video.

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