Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Airlines 2.0
 Using
technology
for
innova2ve

 branding
through
the
recession




                                   1
About the Speaker
•   Airline branding expert & consultant

•   Editor - SimpliFlying.com

•   Columnist - BrandChannel.co...
What you will learn...

What does a recession mean for airline brands?

How to tap on the latest technologies to get close...
READY?
     4
Let’s start by reviewing 2008




                                5
$4,000,0
                          00,000
  Total es
           timated lo
                      sses for a
              ...
30%
Average
        drop in
                airline s
                          tocks




                                ...
5                           l
                                      oi

          6
                                    f
...
50
Expected number of airline bankruptcies in 2009

                                                  9
0                         -in

     5
                               k
                             ec
                   ...
ESULT?   11
Frustrated
             Customers
             Employees
             Management




                          12
In other words...




                    13
Loss of Brand Equity

                       14
ow What?



           15
Airlines need to get closer
to the customer again.




                              But how?
                            ...
By revealing the personality behind the brand

By interacting with the customers on their terms

By getting inside the fick...
Bring in the social web...
Community || Collaboration || Content || Co-Creation




                                      ...
How to do it?   19
Interaction without interruption




                                   20
A community for common interests
                                   21
A community for a specific target group
                                         22
A community for frequent fliers
                                 23
A community for potential customers

                                      24
A community in another community
                                   25
Co-Creation


          26
Customer often knows best

                            27
Sometimes, competitions
do the trick




                          28
And other times, a customer-spokesperson is needed




                                                     29
But first...




Airlines need a Personal!ty



                          30
31
Employees blogging
32




     Embracing the
accidental spokesperson
Keep it Simple. Make it Easy.




                                33
Keep it Simple. Make it Easy.




                                34
A Holistic Strategy?
           Interaction without interruption

           Co-creation

           Having a personality
...
JetBlue Airways
        blogging...




                      36
JetBlue Airways
      on Twitter...




                      37
JetBlue Airways
        on eBay...




                     38
$
What about ROI?




              39
Need not be just about money




                               40
To capture a specific market...




                                 Go where the customer is.
                            ...
It can be about engaging the employees



                                         42
The key is to have a quantifiable measure of success beforehand




                                                       ...
isks? What Risks?   44
How to tackle risks?




Recognize - What can go wrong?
Prepare - To involve the community
Be Resilient - Bounce!
        ...
In Conclusion...


                   46
Airlines need to restore the
trust in their brands...




                               47
Using the latest technology tools to
build trust allows...




                                       Interaction without ...
It’s not the strongest of the species that
survives, nor the most intelligent. It is the
     one that is most adaptable t...
Prochain SlideShare
Chargement dans…5
×

Airlines 2.0: Using technology for innovative branding through the recession

16 420 vues

Publié le

This is a slideshow of how airlines can build a stronger brand by using technology. Viewers can learn how major airlines around the world have enhanced their marketing strategy by leveraging new technologies to build brand loyalty.

These slides were first used in an online seminar for airline executives conducted by Shashank Nigam of SimpliFlying.com

Publié dans : Business, Technologie
  • How long does it take for VigRX Plus to start working? ●●● https://tinyurl.com/yy3nfggr
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Discover How to Cure Acne At Any Age, Even If You�ve Tried Everything And Nothing Has Ever Worked For You Before Click Here ♣♣♣ https://tinyurl.com/ybbtmvh8
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Secrets To Making Up These secrets will help you get back together with your ex. ★★★ http://t.cn/R50e2MX
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Airlines 2.0: Using technology for innovative branding through the recession

  1. Airlines 2.0 Using
technology
for
innova2ve
 branding
through
the
recession 1
  2. About the Speaker • Airline branding expert & consultant • Editor - SimpliFlying.com • Columnist - BrandChannel.com • Co-author of two books on branding 2
  3. What you will learn... What does a recession mean for airline brands? How to tap on the latest technologies to get closer to the customers? What have other airlines done to enhance their brands? What are the risks involved in this approach? Simply, how to build a stronger airline brand in 2009 3
  4. READY? 4
  5. Let’s start by reviewing 2008 5
  6. $4,000,0 00,000 Total es timated lo sses for a irlines 6
  7. 30% Average drop in airline s tocks 7
  8. 5 l oi 6 f lo 1 e rr $2 ba $ fa Ex o pe ice ct 0 pr ed st he pr ig ic H e of oi li n ea rl y 20 09 8
  9. 50 Expected number of airline bankruptcies in 2009 9
  10. 0 -in 5 k ec h $ c ag b nd co se 0 f to at s 5 e Co cs fi $ ci pe 0 s a 0 ng si ge o 2 ar ho ch c of ur $ s t el os u C f ge ra ve A 10
  11. ESULT? 11
  12. Frustrated Customers Employees Management 12
  13. In other words... 13
  14. Loss of Brand Equity 14
  15. ow What? 15
  16. Airlines need to get closer to the customer again. But how? 16
  17. By revealing the personality behind the brand By interacting with the customers on their terms By getting inside the fickle mind of the customer By tapping on the latest technologies to do this 17
  18. Bring in the social web... Community || Collaboration || Content || Co-Creation 18
  19. How to do it? 19
  20. Interaction without interruption 20
  21. A community for common interests 21
  22. A community for a specific target group 22
  23. A community for frequent fliers 23
  24. A community for potential customers 24
  25. A community in another community 25
  26. Co-Creation 26
  27. Customer often knows best 27
  28. Sometimes, competitions do the trick 28
  29. And other times, a customer-spokesperson is needed 29
  30. But first... Airlines need a Personal!ty 30
  31. 31 Employees blogging
  32. 32 Embracing the accidental spokesperson
  33. Keep it Simple. Make it Easy. 33
  34. Keep it Simple. Make it Easy. 34
  35. A Holistic Strategy? Interaction without interruption Co-creation Having a personality Ease of experience 35
  36. JetBlue Airways blogging... 36
  37. JetBlue Airways on Twitter... 37
  38. JetBlue Airways on eBay... 38
  39. $ What about ROI? 39
  40. Need not be just about money 40
  41. To capture a specific market... Go where the customer is. 41
  42. It can be about engaging the employees 42
  43. The key is to have a quantifiable measure of success beforehand 43
  44. isks? What Risks? 44
  45. How to tackle risks? Recognize - What can go wrong? Prepare - To involve the community Be Resilient - Bounce! 45
  46. In Conclusion... 46
  47. Airlines need to restore the trust in their brands... 47
  48. Using the latest technology tools to build trust allows... Interaction without interruption Co-creation Building of a personality Ease of experience 48
  49. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin 49

×