This is a slideshow of how airlines can build a stronger brand by using technology. Viewers can learn how major airlines around the world have enhanced their marketing strategy by leveraging new technologies to build brand loyalty.
These slides were first used in an online seminar for airline executives conducted by Shashank Nigam of SimpliFlying.com
2. About the Speaker
• Airline branding expert & consultant
• Editor - SimpliFlying.com
• Columnist - BrandChannel.com
• Co-author of two books on branding
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3. What you will learn...
What does a recession mean for airline brands?
How to tap on the latest technologies to get closer to the customers?
What have other airlines done to enhance their brands?
What are the risks involved in this approach?
Simply, how to build a stronger airline brand in 2009
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17. By revealing the personality behind the brand
By interacting with the customers on their terms
By getting inside the fickle mind of the customer
By tapping on the latest technologies to do this
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18. Bring in the social web...
Community || Collaboration || Content || Co-Creation
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48. Using the latest technology tools to
build trust allows...
Interaction without interruption
Co-creation
Building of a personality
Ease of experience
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49. It’s not the strongest of the species that
survives, nor the most intelligent. It is the
one that is most adaptable to change.
Charles Darwin
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