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Airlines go on a crowd-sourcing binge! <br />How leading airlines are co-creating their brands using social media<br />
SAS wants help with their iPhone App<br />SAS Scandinavian’s Facebook fans get to have their inputs into the company’s fir...
Cathay wants you to design your dessert<br />Cathay Pacific wants you to create a new Asian inspired dessert.Submit a reci...
Emirates’ Community Art Contest<br />Amatuer designers got to submit their designs for Emirates’ new Skywards loyalty card...
Air France improves In Flight Service<br />Air France creates new interest in services via a tableware design contest.<br />
Air New Zealand’s Aviation Design Academy<br />Air New Zealand invited passengers to submit their favorite custom snacks a...
KLM Battle of Concepts<br />A highly engaging design contest by KLM <br />
Airbus Green Aviation<br />Airbus taps on students’ creativity around the world to make aviation greener in the future!<br />
For more case studies, visit SimpliFlying.com<br />World leaders in helping airlines go social<br />
Airlines go on a crowdsourcing binge
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Airlines go on a crowdsourcing binge

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Airlines around the world have recently started using social media for co-creating their brand, involving their customers in decisions about the brand. Here are eight case studies.

Publié dans : Business, Technologie
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Airlines go on a crowdsourcing binge

  1. 1. Airlines go on a crowd-sourcing binge! <br />How leading airlines are co-creating their brands using social media<br />
  2. 2. SAS wants help with their iPhone App<br />SAS Scandinavian’s Facebook fans get to have their inputs into the company’s first iPhone App. <br />As long as you’re a Fan, and “Like” their you have a say in what’s on the app if you sign up for their beta-tester program<br />
  3. 3. Cathay wants you to design your dessert<br />Cathay Pacific wants you to create a new Asian inspired dessert.Submit a recipe and you’ll fly to Hong Kong and have your dessert served in-flight!<br />Over 7,000 people like the idea and have now shared it with millions.<br />
  4. 4. Emirates’ Community Art Contest<br />Amatuer designers got to submit their designs for Emirates’ new Skywards loyalty cards. <br />3,000 submissions and 50,000 votes.<br />
  5. 5. Air France improves In Flight Service<br />Air France creates new interest in services via a tableware design contest.<br />
  6. 6. Air New Zealand’s Aviation Design Academy<br />Air New Zealand invited passengers to submit their favorite custom snacks and cocktail recipes!<br />
  7. 7. KLM Battle of Concepts<br />A highly engaging design contest by KLM <br />
  8. 8. Airbus Green Aviation<br />Airbus taps on students’ creativity around the world to make aviation greener in the future!<br />
  9. 9. For more case studies, visit SimpliFlying.com<br />World leaders in helping airlines go social<br />

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