SimpliFlying highlights aerospace's best social media campaigns; these are the excerpts from June and July

1. June’s Most Clever Airlines
Simpliflying’s Clever Airlines is working to present the most clever and up-to-
date social media uses in aerospace. Each week, we highlight three of the top
airlines using social media and give tips on how other organizations can do the
same. Comment, tweet or e-mail us with your Clever suggestions!
http://simpliflying.com/clever
Tuesday, August 17, 2010

2. Royal Dutch Airlines KLM introduces free personalized luggage tags via
Facebook to its customers
“KLM Royal Dutch Airlines is proving itself confident in the execution of social-media PR, one luggage tag
at a time. The airline has launched an application on Facebook which gives customers the opportunity to
design their own luggage tags, featuring personalized pictures from one’s own Facebook, and free shipping
for the interesting tag. ”
Check out the full post at http://simpliflying.com/clever/?p=2954
Tuesday, August 17, 2010

3. JetBlue Cheeps- a separate Twitter account devoted to Tuesday flight deals
and surprise sales hits the web
“The Cheep Tweets detail take-off and destination airports as well as the number of seats available for sale,
then linked to JetBlue’s website for booking. It seems that a promotion such as JetBlueCheeps appeals most to
the business traveller or entrepreneur, looking for fast deals to mostly international airports. ”
See the rest of the article at http://simpliflying.com/clever/?p=2926
Tuesday, August 17, 2010

4. VirginAmerica uses Klout to calculate the best users of social media and
reward them with free flights
”When airlines are starting new routes, it is important to fill the seats up quickly. Virgin America is doing so through their latest program, which
targets the most influential users in social media and rewards them with free flights. The influence of those eligible is measured by Klout, a
program which takes a close look at one person’s influence on another when it comes to Virgin America- through online conversations via
”
Facebook, frequent Tweets about the company or influential blogging ideas.
See what else SimpliFlying is saying about Virgin’s new promotion at
http://simpliflying.com/clever/?p=2868
Tuesday, August 17, 2010

5. JetBlue Team List on Twitter makes things personal between
followers and employees
“ This quirky group of employees give fast responses to customers via the main twitter page. By establishing a separate Twitter for the JetBlue
team itself, the company gives a personal element to an otherwise distanced means of media communication. The “personal” touch is one which is
dominating social media and technology today- video blogs are an integral part of the current advertising sector. ”
How can you add the personal touch?
Visit http://simpliflying.com/clever/?p=2893
Tuesday, August 17, 2010

6. Text
Future of Flight encourages creativity among all; asks artists of any age to
send in drawings of their ideal aircraft
“ Future of Flight has really discovered an innovative way of targeting customers of all ages. Pairing Harry’s heart-warming story with an open-
ended way for children of all ages to be recognized draws an unique personal element to their organization. The Design your Own Aircraft site features
”
Harry’s smiling face, his initial submission to Boeing and the badge artists receive for their submissions.
See what else has us smiling at http://simpliflying.com/clever/?
p=2993
Tuesday, August 17, 2010

7. Text
“ Delta has found a way to balance the functionality of booking tickets with Facebook’s social profile. When users book
tickets, the airline does the bragging for them: a status update automatically appears telling of the vacation destination.
Also accessible for smartphones, it makes booking tickets on-the-go a part of checking Facebook and may leave people
more inclined to do so in a pinch. ”
See what else SimpliFlying has to say at: http://
simpliflying.com/clever/?p=3118
Tuesday, August 17, 2010

8. Simpliflying’s Clever Airlines is working to present the most clever and up-to-
date social media uses in aerospace. Each week, we highlight three of the top
airlines using social media and give tips on how other organizations can do the
same. Comment, tweet or e-mail us with your Clever suggestions!
Tuesday, August 17, 2010

9. A little about us...
Helping create aviation
brand strategies that
drive engaging and
profitable interactions
with customers, globally.
Singapore :: New York :: Toronto
We Walk the
Talk.
Top 3 blogs on aviation for 2009
Top 5 most influential on Twitter for What they
airlines say about us
LinkedIn discussions on 48 groups on Twitter
Youtube videos viewed over 250,000
times!
Tuesday, August 17, 2010

10. SimpliFlying’s Distinguished
Board Robin Speculand
Patrick Murphy, Donald Schenk Beth Mastre Chris Brogan
Strategy Implementation
Ex-Chairman, Managing Director Senior VP, Sales Social Media mogul
expert
Boulder Logic Software
RyanAir Airline Capital Associates CEO, New Media Labs
CEO, Bridges Consulting
Some of our global clients
Tuesday, August 17, 2010

11. Simpliflying’s Clever Airlines is working to present the most clever and
up-to-date social media uses in aerospace. Each week, we highlight three
of the top airlines using social media and give tips on how other
organizations can do the same. Comment, tweet or e-mail us with your
Clever suggestions!
http://simpliflying.com/clever
Tuesday, August 17, 2010