At the Online Marketing for Travel Summit in Miami, I am shared my ideas on how travel firms (not just airlines) can drive conversion in online and social marketing. These are the slides from that presentation, with three specific ideas.
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How can airlines optimize social media content for maximum conversion?
1. 3
ideas
for driving conversion in social media
Twitter: @simpliflying
Shashank Nigam Online Marke+ng for Travel USA
Founder & CEO, SimpliFlying Miami, 2‐3 June 2010
Wednesday, June 2, 2010
2. A little about us...
Helping airlines, airports and
hotels create brand strategies
that drive engaging and
profitable interactions with
customers.
We Walk the Talk
Top 2 blogs on aviation for 2009 (FlightGlobal Webbies)
Top 5 most influential on Twitter for airlines
LinkedIn discussions in 48 groups
Youtube videos viewed over 300,000 times!
What they say
about us on Twitter
Singapore :: New York :: Toronto
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3. It’s a level playing field
99%
91%
of retailers will have a FB page by 2011
will have a Twitter profile by 2011
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10. The Conversion Prism for Travel
Revenue
Business Objectives
Loyalty
Brand
Engagement
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11. 3ideas
for driving conversion in social media
Wednesday, June 2, 2010
12. 1 Convert YouTube lookers to bookers
A link to landing page
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13. 2 Infuse social media in the booking path
Forrester research confirms that adding customer
comments during booking boosts conversion
Integrate reviews from:
1. Skytrax
2. Eezeer.com
3. Tripadvisor.com
4. Expedia and others...
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14. 3 Drive loyalty through word of mouth
Earn miles by tweeting
*This is just a mock‐up for demonstra6on purposes
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15. ROI + ROE Dashboards for monitoring success
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16. So, don’t just sit there and do nothing!
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18. It’s not the strongest of the species that survives, nor the most
intelligent. It is the one that is most adaptable to change.
Charles Darwin
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19. “...and you don’t want to be the one looking like an ostrich with its head
in the sand...”
Azran Osman-Rani, CEO, AirAsia X
5 Aug 2009
Wednesday, June 2, 2010
20. Let’s talk...
Email: eye4travel@simpliflying.com
Twitter: @simpliflying
Download this presentation (and more)
http://bit.ly/SMkeynotes
Wednesday, June 2, 2010