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3
                              ideas
                               for driving conversion in social media

                                       Twitter: @simpliflying




Shashank
Nigam                      Online
Marke+ng
for
Travel
USA
Founder
&
CEO,
SimpliFlying                         Miami,
2‐3
June
2010
Wednesday, June 2, 2010
A little about us...
        Helping airlines, airports and
        hotels create brand strategies
        that drive engaging and
        profitable interactions with
        customers.

 We Walk the Talk
        Top 2 blogs on aviation for 2009 (FlightGlobal Webbies)
        Top 5 most influential on Twitter for airlines
        LinkedIn discussions in 48 groups
        Youtube videos viewed over 300,000 times!
                                                                     What they say
                                                                   about us on Twitter
                                Singapore :: New York :: Toronto
Wednesday, June 2, 2010
It’s a level playing field


99%
91%
of retailers will have a FB page by 2011




  will have a Twitter profile by 2011
Wednesday, June 2, 2010
It’s crowded
Wednesday, June 2, 2010
Wednesday, June 2, 2010
The tail shouldn’t end up wagging the dog



Wednesday, June 2, 2010
Designing a Social Media engagement model

                          Brand Engagement             Business Objectives



                                             Driving




Wednesday, June 2, 2010
Would
                    you enter
                        a new
                       market
                     like this?
Wednesday, June 2, 2010
Or like this?




Wednesday, June 2, 2010
The Conversion Prism for Travel


                                                   Revenue
                    Business Objectives
                                                             Loyalty

                                                      Brand
                                                   Engagement




Wednesday, June 2, 2010
3ideas
                           for driving conversion in social media




Wednesday, June 2, 2010
1 Convert YouTube lookers to bookers


                                                A link to landing page




Wednesday, June 2, 2010
2 Infuse social media in the booking path
                Forrester research confirms that adding customer
                comments during booking boosts conversion

                                                    Integrate reviews from:
                                                    1. Skytrax
                                                    2. Eezeer.com
                                                    3. Tripadvisor.com
                                                    4. Expedia and others...




Wednesday, June 2, 2010
3 Drive loyalty through word of mouth



                                                                                         Earn miles by tweeting




                                     *This
is
just
a
mock‐up
for
demonstra6on
purposes
Wednesday, June 2, 2010
ROI + ROE Dashboards for monitoring success




Wednesday, June 2, 2010
So, don’t just sit there and do nothing!




Wednesday, June 2, 2010
Take the leap.
Wednesday, June 2, 2010
It’s not the strongest of the species that survives, nor the most
                                 intelligent. It is the one that is most adaptable to change.
                                                                             Charles Darwin




Wednesday, June 2, 2010
“...and you don’t want to be the one looking like an ostrich with its head
                                                                                      in the sand...”
                                                                                Azran Osman-Rani, CEO, AirAsia X
                                                                                                     5 Aug 2009




Wednesday, June 2, 2010
Let’s talk...
     Email: eye4travel@simpliflying.com
     Twitter: @simpliflying




     Download this presentation (and more)
           http://bit.ly/SMkeynotes




Wednesday, June 2, 2010

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How can airlines optimize social media content for maximum conversion?

  • 1. 3 ideas for driving conversion in social media Twitter: @simpliflying Shashank
Nigam Online
Marke+ng
for
Travel
USA Founder
&
CEO,
SimpliFlying Miami,
2‐3
June
2010 Wednesday, June 2, 2010
  • 2. A little about us... Helping airlines, airports and hotels create brand strategies that drive engaging and profitable interactions with customers. We Walk the Talk Top 2 blogs on aviation for 2009 (FlightGlobal Webbies) Top 5 most influential on Twitter for airlines LinkedIn discussions in 48 groups Youtube videos viewed over 300,000 times! What they say about us on Twitter Singapore :: New York :: Toronto Wednesday, June 2, 2010
  • 3. It’s a level playing field 99% 91% of retailers will have a FB page by 2011 will have a Twitter profile by 2011 Wednesday, June 2, 2010
  • 6. The tail shouldn’t end up wagging the dog Wednesday, June 2, 2010
  • 7. Designing a Social Media engagement model Brand Engagement Business Objectives Driving Wednesday, June 2, 2010
  • 8. Would you enter a new market like this? Wednesday, June 2, 2010
  • 10. The Conversion Prism for Travel Revenue Business Objectives Loyalty Brand Engagement Wednesday, June 2, 2010
  • 11. 3ideas for driving conversion in social media Wednesday, June 2, 2010
  • 12. 1 Convert YouTube lookers to bookers A link to landing page Wednesday, June 2, 2010
  • 13. 2 Infuse social media in the booking path Forrester research confirms that adding customer comments during booking boosts conversion Integrate reviews from: 1. Skytrax 2. Eezeer.com 3. Tripadvisor.com 4. Expedia and others... Wednesday, June 2, 2010
  • 14. 3 Drive loyalty through word of mouth Earn miles by tweeting *This
is
just
a
mock‐up
for
demonstra6on
purposes Wednesday, June 2, 2010
  • 15. ROI + ROE Dashboards for monitoring success Wednesday, June 2, 2010
  • 16. So, don’t just sit there and do nothing! Wednesday, June 2, 2010
  • 18. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin Wednesday, June 2, 2010
  • 19. “...and you don’t want to be the one looking like an ostrich with its head in the sand...” Azran Osman-Rani, CEO, AirAsia X 5 Aug 2009 Wednesday, June 2, 2010
  • 20. Let’s talk... Email: eye4travel@simpliflying.com Twitter: @simpliflying Download this presentation (and more) http://bit.ly/SMkeynotes Wednesday, June 2, 2010