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NEW PRODUCTS AND
THEIR
DEVELOPMENT
FUEL ADULTERATION MONITOR
NAVA
THE
GUARANTEE OF PURITY
SHARAD MISHRA
SALES MANAGER
FUEL ADULTERATION
MONITOR
• It is a device which can
detect adulteration in
petrol and diesel.
INTRODUCTION
• Adulteration of transportation fuels is a
social menace.
• Dishonest practice of intentionally
increasing the quantity of an essential oil
by adding synthetic chemicals, cheaper
substitute oils, or fractions of other
distilled products.
• Most common adulterants in automobile
fuel are kerosene and naphtha’s
• Causes dilution of the original pure oil with
a corresponding decrease in its quality and
the addition of potentially toxic
components.
• Serious matter as customers feel cheated
as they do not get value for their money.
• So we decided to probe into the matter and
help the consumer in knowing the
adulteration levels in fuel by designing an
fuel adulteration monitor.
• This would revolutionize the whole system
and make it more transparent and reliable.
• Although many practices have been
followed by the govt. like the use of
markers, use of adulteration checking
machines but to no avail.
An innovative
approach
• It is a concept which is new but
requires input in the form of
knowledge about the knowledge
about cars which in turn is the
place for its installation,
materials and technology
needed to built such a product
TARGET MARKET
• We would be basically targeting
the people owning a car i.e
higher and middle class income
group.
• New product but served to the
same target group so the risk
would be comparatively lower
than the new market.
SPECIFIC TYPES OF
ADULTERATION
• Kerosene into diesel (up to
30%)
• Naphtha’s
• Lubricants
• Heavier fuel oils into diesel.
EFFECTS OF
ADULTERATED FUEL
• Adulterated fuel leads to:
• tailpipe emissions of harmful
pollutants
• Reduce the life of engine
components
• Also effects the performance of
engine
NEED FOR PRODUCT
• This product is fit with
customer needs as now a days
everybody wants to have
unadulterated petrol and diesel.
• Changes in the lifestyle,
demography and demographic
has further supported our
cause.
• Customer is the king so very
essential to make products that
TECHNOLOGY USED
• Digital in nature- Prepared using
special software's.
• For this purpose special people
need to be hired who can design
such software and manage the
production process
GROWTH
• The growth in this sector would
be good as it would become a
symbol of purity.
• At first only a few of them
would be produced and supplied
in order to see the response of
the people.
• If successful would start
producing it on a large scale.
STRATEGIC
ADVANTAGES
• Long term ROI.
• Establishing the credentials of
the company.
• Jobs and career opportunities.
• Unique
• Affordable- low price
RISKS ASSOCIATED
• Technology might change in the
near future so this segment
changing preferences could be
incorporated in the product.
• No previous products so
opportunity costs are not there.
Sales strategy
• Target audience – public and
private transport
• Profile of market – being
launched in 4 regions having it’s
main distributor centers at
kolkatta Chennai , Mumbai ,
Delhi.
• Competitive Environment
• competition will be less in
the initial phase but after
Distribution strategy -manufacturer
– wholesaler – retailer – consumer.
• Promotional strategy-
advertising through television
and print media.
COST AND REVENUE
• Cost would be incurred in
procuring the land, machines,
managers and software
developers.
• Fixed price- covering cost &
reasonable amount of profit
THANKS
BY
SHARAD MISHRA
SALES MANAGER

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FUEL ADULTERATION,MONITOR,NAVA, SHARAD MISHRA,NEW PRODUCT

  • 1. NEW PRODUCTS AND THEIR DEVELOPMENT FUEL ADULTERATION MONITOR NAVA THE GUARANTEE OF PURITY SHARAD MISHRA SALES MANAGER
  • 2. FUEL ADULTERATION MONITOR • It is a device which can detect adulteration in petrol and diesel.
  • 3. INTRODUCTION • Adulteration of transportation fuels is a social menace. • Dishonest practice of intentionally increasing the quantity of an essential oil by adding synthetic chemicals, cheaper substitute oils, or fractions of other distilled products. • Most common adulterants in automobile fuel are kerosene and naphtha’s • Causes dilution of the original pure oil with a corresponding decrease in its quality and the addition of potentially toxic components. • Serious matter as customers feel cheated as they do not get value for their money.
  • 4. • So we decided to probe into the matter and help the consumer in knowing the adulteration levels in fuel by designing an fuel adulteration monitor. • This would revolutionize the whole system and make it more transparent and reliable. • Although many practices have been followed by the govt. like the use of markers, use of adulteration checking machines but to no avail.
  • 5. An innovative approach • It is a concept which is new but requires input in the form of knowledge about the knowledge about cars which in turn is the place for its installation, materials and technology needed to built such a product
  • 6. TARGET MARKET • We would be basically targeting the people owning a car i.e higher and middle class income group. • New product but served to the same target group so the risk would be comparatively lower than the new market.
  • 7. SPECIFIC TYPES OF ADULTERATION • Kerosene into diesel (up to 30%) • Naphtha’s • Lubricants • Heavier fuel oils into diesel.
  • 8. EFFECTS OF ADULTERATED FUEL • Adulterated fuel leads to: • tailpipe emissions of harmful pollutants • Reduce the life of engine components • Also effects the performance of engine
  • 9. NEED FOR PRODUCT • This product is fit with customer needs as now a days everybody wants to have unadulterated petrol and diesel. • Changes in the lifestyle, demography and demographic has further supported our cause. • Customer is the king so very essential to make products that
  • 10. TECHNOLOGY USED • Digital in nature- Prepared using special software's. • For this purpose special people need to be hired who can design such software and manage the production process
  • 11. GROWTH • The growth in this sector would be good as it would become a symbol of purity. • At first only a few of them would be produced and supplied in order to see the response of the people. • If successful would start producing it on a large scale.
  • 12. STRATEGIC ADVANTAGES • Long term ROI. • Establishing the credentials of the company. • Jobs and career opportunities. • Unique • Affordable- low price
  • 13. RISKS ASSOCIATED • Technology might change in the near future so this segment changing preferences could be incorporated in the product. • No previous products so opportunity costs are not there.
  • 14. Sales strategy • Target audience – public and private transport • Profile of market – being launched in 4 regions having it’s main distributor centers at kolkatta Chennai , Mumbai , Delhi. • Competitive Environment • competition will be less in the initial phase but after
  • 15. Distribution strategy -manufacturer – wholesaler – retailer – consumer. • Promotional strategy- advertising through television and print media.
  • 16. COST AND REVENUE • Cost would be incurred in procuring the land, machines, managers and software developers. • Fixed price- covering cost & reasonable amount of profit