3. INTRODUCTION
• Adulteration of transportation fuels is a
social menace.
• Dishonest practice of intentionally
increasing the quantity of an essential oil
by adding synthetic chemicals, cheaper
substitute oils, or fractions of other
distilled products.
• Most common adulterants in automobile
fuel are kerosene and naphtha’s
• Causes dilution of the original pure oil with
a corresponding decrease in its quality and
the addition of potentially toxic
components.
• Serious matter as customers feel cheated
as they do not get value for their money.
4. • So we decided to probe into the matter and
help the consumer in knowing the
adulteration levels in fuel by designing an
fuel adulteration monitor.
• This would revolutionize the whole system
and make it more transparent and reliable.
• Although many practices have been
followed by the govt. like the use of
markers, use of adulteration checking
machines but to no avail.
5. An innovative
approach
• It is a concept which is new but
requires input in the form of
knowledge about the knowledge
about cars which in turn is the
place for its installation,
materials and technology
needed to built such a product
6. TARGET MARKET
• We would be basically targeting
the people owning a car i.e
higher and middle class income
group.
• New product but served to the
same target group so the risk
would be comparatively lower
than the new market.
8. EFFECTS OF
ADULTERATED FUEL
• Adulterated fuel leads to:
• tailpipe emissions of harmful
pollutants
• Reduce the life of engine
components
• Also effects the performance of
engine
9. NEED FOR PRODUCT
• This product is fit with
customer needs as now a days
everybody wants to have
unadulterated petrol and diesel.
• Changes in the lifestyle,
demography and demographic
has further supported our
cause.
• Customer is the king so very
essential to make products that
10. TECHNOLOGY USED
• Digital in nature- Prepared using
special software's.
• For this purpose special people
need to be hired who can design
such software and manage the
production process
11. GROWTH
• The growth in this sector would
be good as it would become a
symbol of purity.
• At first only a few of them
would be produced and supplied
in order to see the response of
the people.
• If successful would start
producing it on a large scale.
12. STRATEGIC
ADVANTAGES
• Long term ROI.
• Establishing the credentials of
the company.
• Jobs and career opportunities.
• Unique
• Affordable- low price
13. RISKS ASSOCIATED
• Technology might change in the
near future so this segment
changing preferences could be
incorporated in the product.
• No previous products so
opportunity costs are not there.
14. Sales strategy
• Target audience – public and
private transport
• Profile of market – being
launched in 4 regions having it’s
main distributor centers at
kolkatta Chennai , Mumbai ,
Delhi.
• Competitive Environment
• competition will be less in
the initial phase but after
16. COST AND REVENUE
• Cost would be incurred in
procuring the land, machines,
managers and software
developers.
• Fixed price- covering cost &
reasonable amount of profit