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BI 104 – How to use Google Analytics with
Power BI to get Usage statistics from an
Intranet
Knut Relbe-Moe, Product Evange...
Office Server & Services MVP
Nintex vTE (Virtual Technical Evangelist)
SharePoint evangelist, mentor, speaker
Migratio...
Goal with today’s session
• Why do we want to measure
• Learn how to set up Google Analytics
inside SharePoint
• Learn how...
Why Measure
• Intranet is often a source for frustration
• We want to know if people read our
information
• Pages are view...
Free dashboard for Google
Analytics from Bananatag
Power BI - Google Analytics Integration
Power BI + Google Analytics = Custom
reporting for your web data
• Get deeper answers to data questions
• By amplifying yo...
Power BI + Google Analytics = Custom
reporting for your web data
• Explore your data in new ways
• Correlate your GA data ...
Power BI + Google Analytics = Custom
reporting for your web data
• Expand your business insights
• Tracking site visitor b...
Step 1
Get Google Analytics
Step 2
Add Google JS to SharePoint – Plain 365
• Tool created from
Adrian Fiechter
• Allows to add this to
SharePoint without
cha...
Step 3
Google Analytics content pack for
Power BI
Google Analytics content pack for
Power BI
Google Analytics content pack for
Power BI
Google Analytics content pack for
Power BI
Google Analytics content pack for
Power BI
Step 4
21
Take this to next level
The steps here depends
on your Intranet
deployment
Add Custom Dimensions to Google Analytics
https://allcloud.com/blog/optimizing-google-analytics-for-
sharepoint-and-office...
Add Custom Dimensions to Google Analytics
• To add these dimensions, first log into your account.
• Browse to the property...
Update SharePoint to Populate Dimensions
var clientContext = new SP.ClientContext();
var site = clientContext.get_site();
...
Update SharePoint to Populate Dimensions
ga('send', 'pageview', {
'dimension1': rootWeb.get_title(),
'dimension2': site.ge...
Lessons learned
Secure Environments
• If the client is in a secure network where Internet access is blocked, or
if the browser/OS blocks G...
DocumentTracking
• The only way Google Analytics is able to "see" the document is via a
JavaScript tag. Documents that are...
Visitor Details
• Google Analytics reports don't show you individual visitor details, like
a complete list of logins by da...
Data Security
• Does your company policy accept that data is sent to Google?
• Because: Google Analytics stores data in da...
That brings us to other options…
Other Options
• Azure + Application insights
• Reports from Office 365
• Webtrends
• Delve
• Cardiolog Analytics
• Smart A...
Surveys
Feedback Please!
Session Surveys via Event App
Select “Schedule” -> Select Session
-> Scroll to “Session Survey”
D...
Next steps
Sign up for Power BI
https://powerbi.microsoft.com
Description
https://goo.gl/dbG2IC
Questions?
@shareptkarm
Office Server
& Services
Knut Relbe-Moe
Product Evangelist & Partner Manager,Valo Intranet in a box
knut@valointranet.com
Prochain SlideShare
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Knut bi 104 how to use google analytics with power bi to get usage statistics from an intranet

Google Analytics content pack for Power BI connects your Google Analytics through Power BI. You will get a Power BI dashboard and a set of Power BI reports that provide insights about your site traffic and user dimensions. You can use the dashboard and reports provided, or customize them to highlight the information you care most about. The data will be refreshed automatically once per day.

In this session we will look into how you can add google analytics to your SharePoint Intranet, and then get reports on which pages are most popular, which news are most popular and so on.

This session will give you the foundation you need to get started with Google analytics in your Intranet

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Knut bi 104 how to use google analytics with power bi to get usage statistics from an intranet

  1. 1. BI 104 – How to use Google Analytics with Power BI to get Usage statistics from an Intranet Knut Relbe-Moe, Product Evangelist & Partner Manager
  2. 2. Office Server & Services MVP Nintex vTE (Virtual Technical Evangelist) SharePoint evangelist, mentor, speaker Migration Expert Educator for Glasspaper Microsoft Certified Trainer Product Evangelist & Partner Manager Valo Intranet Box Knut Relbe-Moe knut@valointranet.com https://linkedin.com/in/shareptkarm@shareptkarm
  3. 3. Goal with today’s session • Why do we want to measure • Learn how to set up Google Analytics inside SharePoint • Learn how to use Power BI Content Pack for Google Analytics • TIPS andTricks/Lessons learned
  4. 4. Why Measure • Intranet is often a source for frustration • We want to know if people read our information • Pages are viewed on different devices and browser • You can’t improve your Intranet if you don’t know what is working • Surveys are often not replied.
  5. 5. Free dashboard for Google Analytics from Bananatag
  6. 6. Power BI - Google Analytics Integration
  7. 7. Power BI + Google Analytics = Custom reporting for your web data • Get deeper answers to data questions • By amplifying your web data in Power BI, you can uncover hidden relationships or patterns that point to completely new opportunities. Ask different questions of your data to discover innovative marketing ideas and ways to attract new customers.
  8. 8. Power BI + Google Analytics = Custom reporting for your web data • Explore your data in new ways • Correlate your GA data with external data trends that are influencing the marketplace.You can connect marketing data to data from other parts of the company, or import data from external sources and evaluate your web performance against industry trends.
  9. 9. Power BI + Google Analytics = Custom reporting for your web data • Expand your business insights • Tracking site visitor behavior is only the beginning of measuring business and brand performance. Put Power BI to work on your Google Analytics data to help take business insights to a higher level.
  10. 10. Step 1
  11. 11. Get Google Analytics
  12. 12. Step 2
  13. 13. Add Google JS to SharePoint – Plain 365 • Tool created from Adrian Fiechter • Allows to add this to SharePoint without changing the masterpage.
  14. 14. Step 3
  15. 15. Google Analytics content pack for Power BI
  16. 16. Google Analytics content pack for Power BI
  17. 17. Google Analytics content pack for Power BI
  18. 18. Google Analytics content pack for Power BI
  19. 19. Google Analytics content pack for Power BI
  20. 20. Step 4 21
  21. 21. Take this to next level
  22. 22. The steps here depends on your Intranet deployment
  23. 23. Add Custom Dimensions to Google Analytics https://allcloud.com/blog/optimizing-google-analytics-for- sharepoint-and-office-365/
  24. 24. Add Custom Dimensions to Google Analytics • To add these dimensions, first log into your account. • Browse to the property specific to your SharePoint or Office 365 environment. If you don’t have a property already, create one. • Once that’s in place, click “Admin”. • Under the “Property” menu, click “Custom Definitions”, then select “Custom Dimensions”. • Click ”New Custom Dimension”, then add each of the twelve dimensions below.
  25. 25. Update SharePoint to Populate Dimensions var clientContext = new SP.ClientContext(); var site = clientContext.get_site(); var rootWeb = site.get_rootWeb(); var web = clientContext.get_web(); var user = web.get_currentUser(); clientContext.load(site); clientContext.load(rootWeb); clientContext.load(web); clientContext.load(user); var listId = _spPageContextInfo.pageListId; var itemId = _spPageContextInfo.pageItemId; var list = null; var item = null; if (listId != null){ list = web.get_lists().getById(listId); clientContext.load(list, 'Title', 'DefaultViewUrl'); if (itemId != null){ item = list.getItemById(itemId); clientContext.load(item, 'Id', 'DisplayName'); } }
  26. 26. Update SharePoint to Populate Dimensions ga('send', 'pageview', { 'dimension1': rootWeb.get_title(), 'dimension2': site.get_url(), 'dimension3': web.get_title(), 'dimension4': web.get_url(), 'dimension5': listId, 'dimension6': (list ? list.get_title() : ''), 'dimension7': (list ? list.get_defaultViewUrl() : ''), 'dimension8': itemId, 'dimension9': (item ? item.get_displayName() : ''), 'dimension10': (item ? (list.get_defaultViewUrl() + '?ID=' + item.get_id()) : ''), 'dimension11': user.get_title(), 'dimension12': userNameParts[userNameParts.length - 1] });
  27. 27. Lessons learned
  28. 28. Secure Environments • If the client is in a secure network where Internet access is blocked, or if the browser/OS blocks GA tracking code, you won't see the visit in Google Analytics.
  29. 29. DocumentTracking • The only way Google Analytics is able to "see" the document is via a JavaScript tag. Documents that are accessed directly, like via a bookmark or a history link, won't appear in Google Analytics reports.
  30. 30. Visitor Details • Google Analytics reports don't show you individual visitor details, like a complete list of logins by date and time and pages/documents accessed for a specific user.You also won't see IP addresses, usernames, or direct file downloads.
  31. 31. Data Security • Does your company policy accept that data is sent to Google? • Because: Google Analytics stores data in datacenters all over the world.When data is stored outside your network, it's no longer secure.
  32. 32. That brings us to other options…
  33. 33. Other Options • Azure + Application insights • Reports from Office 365 • Webtrends • Delve • Cardiolog Analytics • Smart Analytics (BA Insights) • Tryane SharePoint Analytics
  34. 34. Surveys Feedback Please! Session Surveys via Event App Select “Schedule” -> Select Session -> Scroll to “Session Survey” Download the App: Event URL https://crowd.cc/spfdc17 Your App URL https://crowd.cc/s/zN7K Or search for “SharePoint Fest” in App Store Learn from the Top SharePoint Experts SharePoint Fest DC 2017 WWW.SHAREPOINTFEST.COM
  35. 35. Next steps Sign up for Power BI https://powerbi.microsoft.com Description https://goo.gl/dbG2IC
  36. 36. Questions? @shareptkarm Office Server & Services
  37. 37. Knut Relbe-Moe Product Evangelist & Partner Manager,Valo Intranet in a box knut@valointranet.com

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