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YEAR 10 CD PROJECT
TYPOGRAPHY
What is typography? Learn the
basic rules and terms of type!
 Typography is, quite simply, the art and technique of
arranging type. It's central to the work and skills of a designer
and is about much more than making the words legible.
Typography
Typography
Hello everybody please tell
me what kind of
typeface
I am? Are you sure ? How do you
know?
What kind of typeface will you
use in your project?
Why?
Basic concepts
 Size
 Hierarchy and scale
 If all type was the same size, then it would be difficult to know which was the
most important information on the page. In order to guide the reader, then,
headings are usually large, sub-headings are smaller, and body type is
smaller still.
 Alignment:
rivers
orphan
 Key to image: 1. Bowl; 2. Stem; 3. Counter; 4. Arm; 5. Ligature; 6.
Terminal; 7. Spine; 8. Ascender; 9. Apex; 10. Serif; 11. Ear; 12.
Descender; 13. Crossbar; 14. Finial; 15. Ascender height; 16. Cap
height; 17. X-height; 18. Baseline; 19. Descender line
http://webdesignledger.com/inspira
tion/21-examples-of-great-
typography-in-web-design
 http://www.1stwebdesigner.com/inspiration/awesome-
typography-examples/
bad
 http://bonfx.com/23-really-bad-font-choices/comment-page-1/

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Typography