Employee engagement is a workplace approach designed to ensure
that employees are committed to their organisation's goals and values, motivated to
contribute to organisational success, and are able at the same time to enhance their
own sense of well-being.
Attributes of Employee Engagement :
1. Communicate 6. Collaborate
2. Compliment 7.Credibility
3. Connect 8.Contribute
4. Career 9.Confidence
5. Control 10. Clarity
Categories of Employee Engagement:
1. Engaged 2. Not Engaged 3. Actively Disengaged
Approaches for New Employees All employees
Right person for realistic job preview Communication Activities
Training Program Reward Schemes
Regular Technical/soft skill updates Team Building Activities
Leadership Development Activities
It is an automotive industry. Manufactures over 11 million vehicles and exports
1.5 million every year.
A chuck of India's car manufacturing industry based in and around Chennai and
Supply Chain of Automobile Industry :
HMIL starts in the year 1996 in Irungattukottai is a wholly owned subsidiary of
HMC. HMIL is the largest passenger car exporter from past 10 years and second largest
car manufacturer in India.
It has currently has models across segments – Eon, i10,Grand i10,Xcent, Elite
i20,Verna, Elantra, Sonata, Santa Fe.
It has Currently exports to around 85 countries across Africa, Middle East, Latin
America, Australia and Asia Pacific. Currently has 415 dealers and 1100 service points
HMIL began exporting in 1999 20 Santro to Nepal followed by 1,00,000 cars in 2004
In Oct 2005 exports 2,00,000 car followed by 3,00,000 and 4,00,000 car in the
yr 2006 and 2007 respectively.
By exporting 10,00,000 car HMIL become the fastest Indian passenger car
manufacturer to achieve this milestone in record time.
HMIL Vision Statement
Our Team provides value for your future.
HMIL Mission statement:
To create exceptional automotive value for our customers by
harmoniously blending safety, quality and efficiency. With our diverse team, we
will provide responsible stewardship to our community and environment while
achieving stability and security now and for future generations.
Hierarchy of HMIL
Financial Center Legal Department
A Study on Employee Engagement Activities in HMIL
• To find out the Nature of employee engagement programs
• To find out how far the employees are satisfied with such program
• To study about the level of employee engagement in the company
Scope of the study:
Present scenario of huge competition to achieve the corporate
advantage the employee are put enormous pressure to work continuously.
• This study will help the organization to keep the employees engaged by
conducting other activities apart from the regular work
• This will give the organization few important inputs in order to improve
their stands on current employee engagement activities
• The project allows for increased engagement of employees, and loyalty
by identifying the root causes of employee engagement and targeting those
• The normal problems in collection of data like non response and inconsistent
• Most of the respondents are from rural background and have very less
knowledge of understanding the language English. So researcher had to spend
more time in explaining the questions in the vernacular language
•The findings are based on he use of self – reported survey data, which may be
affected by response biases.
•All data collected are generally limited by the method adopted. In the current
research the sole model of data collection being questionnaire, limits the data
to the extent of data generation available through that method.
The methodology of study explains the systematic way of finding the
answers to pre determined questions. This provides the clear path to
accomplish and achieve the clear solution for the problem stated
The research design is the basic framework or a plan for a study that
guides the collection of data and analysis of data. In this survey and the design
used is descriptive research design.
A comprehensive questionnaire was prepared to meet out the needs of
Source of Data:
Data collection method is the backbone of the research design. The
source of data utilized for analysis and report preparation is both primary and
It was collected through the interview and getting the questionnaire
filled. The interview was made only to the employees who were willing to share
The main source of secondary data was company old data and official
110 employees were surveyed during the study period
The questionnaire design is basically closed ended questions. AS multi-
option are given to the employees for their convenience. 5 point rating scale is
used in the study.
Simple percentage analysis and tabulation is used to analysis the data.
Pie chart and bar diagram is used to give pictorial representation to the analysis.
Weighted average method
90% are male and 10% are female. In that 49% of the respondents in
the company are between the age group of 22-25.
48% of the employees of the respondents in the company having less
then 2 years of work experience.
66% of the employees are satisfied that they are satisfied with
employee engagement activities by the company.
72% of the employees strongly agree that their relationship with the co-
workers have improved after the employee engagement activates have been
34% of the employees strongly agree that their organization conducts
all types of engagement activates likes games team building activities and
50% are strongly agree that the company conducting feedback sessions
after engagement activities
62% of the employees strongly agree that they are satisfied with the
rewards given by the company.
78% of the employees in the company conducts are not given any
suggestion about the engagement activities.
From the weighted Average method it was found 38 % of the employees
strongly agree that picnic is one of the most preferred activates in the
From chi chi-square test it was found that there is a significant
relationship between age and engagement activities preferred. And respondents
between the age group (22-25) preferred picnic as one of the best way to keep
Chi-Square test it was found that there is a significant relationship b/w
engagement activities attended by the respondents and satisfaction level. And the
respondents between the age group (22-25) accepted that they are highly
satisfied with employee engagement activities conducted by the organization.
The employee can be given the authority to make decision while
executing their tasks in their team; they must not wait to contact their team
leader or their department manager for executing simple task.
The organization can encourage the employees to come up with their
own ideas and suggestion for the betterment of organizations policy and work
To improve relationship of the employees with their co workers the
activities can be conducted by giving the importance to interpersonal
After each and every engagement activity it is sole responsibility of HR
to talk about the activity with the employees and understand the needs to
boost the working environment.
The rewards given to the employees by the company should be fair and
equal to all level in the organization. The rewards and the engagement activities
should be given to increase the production thinking and motivation of the
A regular survey should be conducted every month or a fortnight in
order to understand the different need of the employees since every individual
employee would anticipate for a better experience.
Incentive awards must be designed to reward employee ideas,
suggestions and solutions that results in cost saving and generate revenue.