2. Bad Search
Search is the user's lifeline for
mastering complex websites.
The best designs offer a simple
search box on the home page
and play down advanced
search and scoping.
4. Users must know where they
have been.
Not Changing
the Color of
Visited Links
5. Non-
Scannable
Text
A wall of text is deadly for an
interactive experience.
Intimidating. Boring. Painful to
read.
Write for online, not print.
6. Why users scan?
Reading from
computer
screens is tiring
for the eyes and
about 25
percent slower
than reading
from paper.
The web is a
user-driven
medium where
users feel that
they have to
move around
and click on
things.
Each page has to
compete with
hundreds of
millions of other
pages for the
users attention,
so they don’t
invest a lot of
effort reading the
whole page in the
hopes that it will
have the
information that
People simply
don’t have time
to work too
hard for their
information.
7. How to make scanneable
text?
Create
meaningful title.
Insert
meaningful
headlines and
subheads.
Highlight
keywords and
phrases--and
links.
Turn any list
into a bulleted
or numbered
list.
9. Page Titles
with Low
Search Engine
Visibility
The humble page title is your
main tool to attract new visitors
from search listings and to help
your existing users to locate the
specific pages that they need.
16. Resources
N/N Group
“Top 10 Mistakes in Web Design”
http://www.nngroup.com/articles/top-10-mistakes-web-design/
“Designing Web Usability: The Practice of Simplicity”
Jacob Nielsen
New Riders
