1. 1
Promotional techniques
through
GROUP 8

2. GROUP 8 2
HOW A COMPANY CAN IMPLEMENT
SOCIAL MEDIA STRATEGY
COMPANY VISITED
AND MEASUREMENT
TOOLS USED
Evolution of social
media
EARLY & CURRENT
POPULAR TOOLS
USED
WHY AN ORGANIZATION CARE
ABOUT SOCIAL MEDIA & THEIR
REASONS
SOCIAL MEDIA
CAMPAIGN
AIRTEL v/s
VODAFONE
CAMPAIGN ANALYSIS
FACEBOOK ‘s POST
ANALYSIS
introduction
CONTENTS

3. Social media is “an umbrella term that defines the various
activities that integrate technology ,social interaction, and
the construction of words , picture, videos , and audio.”
3GROUP 8

4. 4GROUP 8

5. Early
Social media
Included
message
boards
And chat
rooms
5GROUP 8

6. Now, social media is……
6GROUP 8

7. PAID
INTERNET
ADVERTISING
PPC-SEARCH
MARKETING
MOBILE
ADVERTISING
SPONSERSHIP
PAID APPLICATION
EARNED
SOCIAL MEDIA
(PAGES AND FEEDS)
WORD OF MOUTH
USER FORUMS
NEWS,PR,
ANNOUNCEMENT
BLOGGER RELATIONSHIP
OWNED
BRAND AND PRODUCT
WEBSITES
MOBILE BRAND AND
PRODUCT WEBSITES
PROPRIETARY MOBILE
APPLICATION
CUSTOMER CARE
SERVICES
PROPRIETARY DIGITAL
CONTENT
PRORIETARY BLOGS
7GROUP 8

8. UPDATE
Tweet Deck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
RSS
Alltop
AddThis
MuckRack
Tweetake
LISTEN
&CONNECT
Monittor
TweetGrid
Mr. Tweet
Twitter Karma
Refollow
Twellow
Wefollow
IMAGE
Tube Mogul
Ustream
Justin TV
Twitcam
Blip.TV
Twitpic
8GROUP 8
POPULAR TOOLS USED

9. SO WHY SHOULD AN ORGANISATION
CARE ?????
9GROUP 8

10. REASON#1
11.4% OF THE INDIAN POPULATION USE INTERNET
COSTITUTING 5.7% OF TOTAL WORLD INTERNET
POPULATION (as per JUNE 30,2012 )
10GROUP 8

11. REASON#2
VISITING SOCIAL SITES IS NOW THE 2ND MOST POPULAR ONLINE
ACTIVITY - AHEAD OF PERSONAL EMAIL AND BEHIND
ENTERTAINMENT
11GROUP 8

12. REASON#3
INDIAN POPULATION IS NOW
SPENDING 25% OF THE ONLINE
TIME ON SOCIAL NETWORK
12GROUP 8

13. REASON#4
SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATION - BIG TIME
“BECAUSE IT’S THE PEOPLE WHO
ARE IN CONTROL”
13GROUP 8

14. REASON#5
85% of social media users believe that a company should go
further than just having a presence on social sites and
should also interact with its customer.
14GROUP 8

15. AIRTEL INDIA VODAFONE INDIAV/S
SOCIAL MEDIA CAMPAIGN
15GROUP 8

16. People talking about Vodafone India
6,433
Total likes : 5,38,987
Page insights:
Most popular week: NOVEMBER 4,2012
Most popular city : MUMBAI, INDIA
most popular age group: 18-24
VODAFONE INDIA
16GROUP 8

17. People talking about Airtel India
1,61,331
Total likes : 19,71,688
Page insights:
Most popular week: SEPTEMBER 11,2011
Most popular city : NEW DELHI, INDIA
most popular age group: 18-24
AIRTEL INDIA
17GROUP 8

18. FACEBOOK: 211 likes,44 shares & 239
comments
YOUTUBE:122 videos, 19,499,023 views,
8244 subscribers
TWITTER: 1017 tweets, 560 followers
#wheelsofchange
Women’s day
18
RED RICKSHAW REVOLUTION
GROUP 8

19. WOMEN’s DAY
19GROUP 8

20. VALENTINE’s DAY
20GROUP 8

21. VALENTINE’S DAY
21GROUP 8

22. AIRTEL THE GREAT HOUSE PARTY CAMPAIGN
22GROUP 8

23. 23GROUP 8

24. CAMPAIGN @REGIONAL LEVEL
24GROUP 8

25. CAMPAIGN @REGIONAL LEVEL
25GROUP 8

26. Campaign analysis
8%
strength
12:1
sentiment
44%
Passion
23%
reach
18 minutes avg. per mention
78 unique authors
Sentiment:
Positive: 74
Neutral: 147
Negative: 6
Top keywords
•Link : 54
•Saved : 50
•Delicious: 50
•Indian: 37
•Mobile: 35 26GROUP 8

27. Campaign analysis
9:1
sentiment
41%
Passion
44%
reach
14 days avg. per mention
44 unique authors
Sentiment:
Positive: 9
Neutral: 65
Negative: 1
Top keywords
•Vodafone: 59
•Comedy: 15
•Team: 15
•Stars: 9
•Airtel: 9 27GROUP 8

28. “FACEBOOK’s POST” ANALYSIS
FEBRUARY-MARCH: 2013
155832
8459 9680
2815 1509 606
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
LIKES COMMENT SHARE
AIRTEL VODAFONE
28GROUP 8

29. How can a
business
Implement a
Social media
Strategy?
29
GROUP 8

30. 1.Establish goals
30GROUP 8

31. 1. WRITE DOWN
2. Specific business
3. Goals and
4. Objectives
31GROUP 8

32. 2.LISTEN
•Who is talking about you-find your
“tribe”
•What are they saying about you, your
competitor, and your industry in general
•Is it positive or negative
•What are your competitors doing in
social media
•What’s the buzz about them 32

33. •What content resonates with your
audience
•Are there subjects of interest you could
provide content for
•What sites have the most conversation
•Who are the “fire-starters”
•Who are the influencers
•Where are the opportunities and threat
33GROUP 8

34. LEARN ABOUT YOUR AUDIENCE:
1. WHO/WHERE ARE THEY?
2. WHAT IS THEIR PERSONALITY LIKE?
3. HOW/WHERE DO THEY CONSUME?
34GROUP 8

35. With tools like:
•Radian6
•Sysomos
•Nielsen buzzmetrics
•Trackur
•BuzzLogic
•Alterian SM2
•NetVibes
•Dashboard
35GROUP 8

36. BUILD
36GROUP 8

37. choose your
channels
wisely
GROUP 8

38. 38
SET YOUR HOME BASE
Corporate site, blog,
facebook page ,etc.
GROUP 8

39. 39
USE YOUR CHANNEL
GROUP 8

40. 40GROUP 8

41. 41GROUP 8

42. 42GROUP 8

43. ASK
QUESTIONS
Make sure you
comment on today’s
blog post to win 2 free
tickets!
Check out our latest
installment in our
educational video
series and give us your
thoughts! Bit.ly/xlf0
What are your
thoughts on our
newest product?
Likes/dislikes
@ sunny_K-
Thanks for reaching
out! How can we help
you today?
43GROUP 8

44. Choose the right team
to engage
44GROUP 8

45. Choose the right team
to engage
45GROUP 8

46. 46GROUP 8

47. 47GROUP 8

48. Timeliness and
frequency
48GROUP 8

49. Timeliness and
frequency
49GROUP 8

50. TRANSPARENCY
50GROUP 8

51. 51
TRANSPARENCY
GROUP 8

52. Connect
52GROUP 8

53. Connect
Be the conduit between
your audience and
valuable content
and resources
53GROUP 8

54. RELEVANCE
54GROUP 8

55. RELEVANCE
55GROUP 8

56. ……and NEVER SPAM! 56GROUP 8

57. SO
WHO IS
DOING IT
RIGHT ?
57GROUP 8

58. Is doing it
RIGHT
58GROUP 8

59. 59GROUP 8

60. Starbucks gave their consumers a VOICE
60GROUP 8

61. Resulting in OVER 50,000 product ideas
61GROUP 8

62. COMPANY VISITED
62GROUP 8

63. SOCIAL MEDIA
TOOLS AND APPLICATIONS
63GROUP 8

64. Social Media
Measurement
64GROUP 8

65. You can measure:
Reach Conversations
and Transactions
Frequency Sustainability
and Traffic
Influence Sentiment
65GROUP 8

66. WITH TOOLS LIKE:
Alexa Social Mention
Blogpulse Technorati
Complete Twittermeter
Inside facebook Youtube
insight
Quantcast
66GROUP 8

67. The goal of social media is to
turn customers into a volunteer
marketing army
67GROUP 8

68. GROUP 8 68
Presented by
•KUMAR RAVI (111)
•MAHENDRA SIGN CHAUHAN (114)
•SHASHANK SHEKHER SINGH(83)
•VIKAS SIGNH(104)
•NIKUNJ SHARMA (143)
•VINOD GULERIA(105)
•SHEO RAMKRISHNAN SINGH(84)

69. 69
GROUP 8