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1. HOW TO CREATE
AN ENGAGING
SMS MARKETING
CAMPAIGN

2. SMS is one of the
Best Marketing
Mediums for
Sharing time-based
Offers or Important
Information with
your customers.

3. Here are a few TIPS to Make
the Most Out of Your SMS
Campaigns

4. TIP: Find the most
important word/words in
your text message and
put it in Capital.
One glance and the
viewer should be able
to make out what the
text message is all
about.
Always be Direct

5. The most ineffective
time to send a text
message is between
6:30 am to 8:30 am and
4pm to 7pm.
Perfect your timings
Although anytime between
10 am to 8 pm can be
considered as ideal, the
most popular time to send
text messages is 12:00 pm

6. You should ensure that
all SMS campaigns are
time-sensitive, i.e. they
offer deals/discounts
that have an expiry date.
Include phrases
like “expires soon”, “valid
till”, “today only” etc in
your text messages.
Create the Urgency

7. Don't Oversend
This is provided the
Text Messages Have
Genuine Value
Attached to them
A new brand should
commence with 4-5
SMS a month and
slowly increase it to 10
a month.