Desouza and Associates Inc.

98 Abonné

High-performance driven marketing leader with 15+ years of integrated demand generation, marketing operations, product and digital experience supporting Technology Start-ups and Fortune 100 Financial companies. Highly experienced in: Marketing automation (Eloqua, Marketo, Pardot, Act-on), CRM (Salesforce.com and Microsoft Dynamics), database management and marketing, Webservice APIs and complex integrations - (Covers Strategy, Solution Design and Architecture and Implementation) Specialties: Demand generation, lead generation, nurture marketing, marketing automation, marketing operations, ROI, social media, digital strategy, data governance, campaign management, lead scoring, closed lo

demand generation marketing customer relationship management lead management lead nurturing data-driven marketing b2b marketing email marketing big data marketing automation internet marketing customer experience buying cycle sales pipeline sales cycle modern marketing b2c b2b direct marketing digital footprint marketing software content marketing lead generation database marketing strategy mobile marketing mobile web responsive design revenue performance demand center on the web

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[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebecca Lieb

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