LCI 2015: Building a Better Brand
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See how cohesive visual design can unify your church ministry graphics into a brand family that confirms messages instead of confusing. We’ll look at the strategic design approach The Woodlands UMC used to clarify and strengthen relationships between the ministries and the main church identity, and how you can do the same. Presented by Mike Sims and Scott Brinkmeyer, The Woodlands UMC
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LCI 2015: Building a Better Brand
- 2. Building A Better Brand MIKE SIMS CREATIVE DIRECTOR SCOTT BRINKMEYER ART DIRECTOR
- 3. + Branding has become a visual language.. in a design-centric culture.
- 9. Apple® harnesses power to connect people into something larger than themselves. So can we.
- 10. + Branding and design matter to the masses. Will the church Respond?
- 12. A brand is not a logo. It’s an Experience.
- 13. It’s a relationship. It’s a lifestyle.
- 15. + Shouldn’t we offer those same things as a Church?
- 16. Brand Cohesion Who we are = Who we say we are = Who others say we are
- 17. Brand Standard EXAMPLES • Happy graphics OLD NEW • Photos of real people
- 20. SURVIVING THE HOLIDAYS Help for those dealing with grief during the holidays No matter how long it’s been since your loved one died, grief can make the holidays a painful time. But there’s hope. Join us for an encouraging seminar that will help you survive the holidays and discover new reasons to enjoy them again. Please register at twumc.org or by calling Caring Ministries at 281.297.5953
- 22. Brand Standard EXAMPLES • Happy graphics • Cute names OLD NEW • Photos of real people • Call it what it is
- 25. Brand Standard EXAMPLES • Happy graphics • Cute names • Rogue designs OLD NEW • Photos of real people • Call it what it is • Consistent application
- 28. Life stages Of a brand
- 33. Design Resources Lightstock Shutterstock Creative Market Creation Swap Veer Graceway Media Quispologies Brand New Igniter Media
- 34. Inspiration 99u Devour Creative Live Fast Company Pinterest The Verge Harvard Bus. Review Dribbble Behance
- 35. Scott Brinkmeyer Art Director Email: sbrinkmeyer@twumc.org Web: dogwoodcompany.com Instagram: s_brinkmeyer Twitter: @s_brinkmeyer
- 36. Mike Sims Creative Director Email: msims@twumc.org Web: mikesims.org Instagram: simsmike Twitter: @simsmike