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Shelby Gordon Portfolio January 2009b
1. Advertising Campaigns The second generation of The Idea Place Brand Campaign featured Walt Disney Imagineers and unique blended terms.
2. Vacation Package Brochures Managed a team of designers, illustrators and production specialist in the development of brochures for the Walt Disney Travel Company- California
3. Program Guides Managed a team of designers, illustrators and production specialist in the development of brochures for the Walt Disney Travel Company- California
4. Hotel Meeting Venue Sales Brochures Managed a team of designers, illustrators and production specialist in the development of sales documents targeting the meetings and group event industry.
5. Customizable Promotional Materials Problem: How to broadly disseminate new images, logos, product descriptions and nomenclature details to support the expansion of the Disneyland ® Resort Solution: Inexpensively produce the bundled assets on a CD Rom.
6. Special Event Promotion Provided promotional support for special events including the Del Mar National Horse Show and the Opening Gala Celebrating the opening of the Joan B. Kroc Performing Arts Center
7. Special Event Promotion Provided promotional support for special events including a music education program in partnership with the San Diego Symphony
8. Logo & Brand Development Facilitated the development of the primary logo and secondary graphic elements for The Salvation Army Ray & Joan Kroc Corps Community Center – San Diego Logo is now being used by multiple Kroc Centers nationally.