My presentation on employee access to social media from BlogWorld New York 2011 on Wednesday, May 25, 2011. Please keep in mind that this presentation is intended to be speaker support and not a standalone document. More information on this topic is available at http://www.stopblocking.org.

1. Why CEOs Should LoveOpen Employee Accessto Social Media Shel Holtz, ABC

2. http://www.stopblocking.org

3. http://storify.com/shelholtz/employee-access-to-social-media

4. A fundamental problem 54% of US companies block access

6. Dispelling the myths Employee productivity

7. Back-of-the-envelopecalculations

9. Also consider… Time spent working at home Extra hours logged at work True measure of productivity Hidden value of employees’ networks IT in charge of productivity? Would productivity really improve?

10. Conclusion Not a technology issue Manage by exception

11. Dispelling the myths Employee productivity Network security

14. or Jack HoltSenior Strategist, New and Emerging MediaU.S. Department of Defense

15. Conclusion Data monitoring Malware protection Granular access

16. Dispelling the myths Employee productivity Security Loose lips

18. Conclusion Policies and guidelines Training and communication

19. Dispelling the myths Employee productivity Security Loose lips Bandwidth

21. The case for open access Futility: Employees don’t need your network

22. The gold in employee social graphs Recruiting Training Culture/values Subject matter expertise Idea testing/decision making (SMPGs) Intelligence Curation Company and product evangelism

23. The Key Processes

24. Recruiting

25. 25

26. 26

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29. Training

30. 70-20-10 70% - Learning from experience 20% - feedback from peers and mentors 10% - formal learning programs Challenge: Formalize the informal learning

34. Culture/Values

35. “…by embracing transparency and tweeting regularly, Twitter became my equivalent of always being on camera. Because I knew that I was going to be tweeting regularly about whatever I was doing or thinking, I was more conscious and made more aware of an effort to live up to our 10 core values.” -- Tony Hsieh, CEO, Zappos.com

39. Subject MatterExpertise

43. Idea Testing/Decision Making

44. The New Symbiosisof Professional Networks Professionals trust online information almost as much as information gotten from in-person Reliance on web-based professional networks and online communities has increased significantly over the past 3 years Social Media use patterns are not pre-determined by age or organizational affiliation

45. Use of Professional Networksis Increasing

46. An Essential Decision-Support Tool

47. CompetitiveIntelligence

48. Hoovers 2009 Study: 75% of companies don’t usesocial media for competitive intelligence

49. Curation

51. Company/ProductEvangelism

54. “We want to give our employees the opportunity to become even more familiar with the final products, so they can speak based on first-hand experience about our line-up.”

55. The new employee role:Social CRM From Customer Service Reps to all employees engaged From process-centric to conversation-centric From contact management to community management From period engagement to sustained engagement From simple transactions to complex relationships

56. “There isn’t anything I send to employeesthat I wouldn’t be prepared to have publishedon the front page of the newspaper. I don’tthink control actually exists. The question is,did it ever exist? Probably to some degree,but social media, the explosion of technology,has just amplified the folly of the notionof internal versus external voice. I don’t thinkthere’s such a thing anymore.” -- Brian J. Dunn, CEO, Best Buy