How To Have Ideas
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Slides from #BrightonSEO Sept 2015 and #Mozinar October 2015 Practical thinking skills and brainstorming techniques that will drastically improve your idea generation for content. Get the free ebook here: http://www.content101.com/ebooks/how-to-have-ideas/
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How To Have Ideas
- 1. How to have ideas Practical skills to improve your creativity & idea generation for content
- 2. ShellShock.uk. @shelliwalsh The thing about thinking is that no one thinks too much about thinking
- 3. ShellShock.uk. @shelliwalsh SOME CRITICAL ISSUES FOR FUTURE RESEARCH IN CREATIVITY A TECHNIQUE FOR PRODUCNG IDEASLATERAL THINKING Edward de Bono James Webb Young Donald W. MacKinnon Experts on creativity..
- 4. ShellShock.uk. @shelliwalsh “You can put lipstick on a pig, but it’s still a pig”
- 5. ShellShock.uk. @shelliwalsh “You can put lipstick on a pig, but it’s still a pig” A piece of content can look good but without substance it will struggle to gain audience connection
- 7. ShellShock.uk. @shelliwalsh Content marketing needs creativity & much less of this...
- 8. ShellShock.uk. @shelliwalsh https://klientboost.com/ppc/the-top-10-worst-infographics-ever-created/
- 11. ShellShock.uk. @shelliwalsh Learning basic thinking skills can drastically improve creativity
- 12. ShellShock.uk. @shelliwalsh ˚F ˚C WeightsWeights g oz OVEN TEMPS METRIC CONVERSIONMETRIC CONVERSION IMPERIAL METRIC ½ oz 15g ¾ oz 20g 1oz 30g 2oz 60g 3oz 85g 4oz (¼lb) 115g IMPERIAL METRIC 10oz 285g 11oz 310g 12oz (¾lb) 340g 13oz 370g 14oz 400g 15oz 425g THE HANDY REFERENCE GUIDE FOR ANYONE WHO LOVES TO COOK VERY SLOW SLOW 250 120 275 140 300 150 325 170 Simple ideas based on a users needs Everest Kitchen Cheat Sheet
- 13. ShellShock.uk. @shelliwalsh ˚F ˚C WeightsWeights g oz OVEN TEMPS METRIC CONVERSIONMETRIC CONVERSION IMPERIAL METRIC ½ oz 15g ¾ oz 20g 1oz 30g 2oz 60g 3oz 85g 4oz (¼lb) 115g IMPERIAL METRIC 10oz 285g 11oz 310g 12oz (¾lb) 340g 13oz 370g 14oz 400g 15oz 425g THE HANDY REFERENCE GUIDE FOR ANYONE WHO LOVES TO COOK VERY SLOW SLOW 250 120 275 140 300 150 325 170 http://www.everest.co.uk/products/kitchens/kitchen-cheat-sheet/
- 14. ShellShock.uk. @shelliwalsh Input – Process – Output
- 16. ShellShock.uk. @shelliwalsh Moz, smashingmag, A List Apart, The Manual, The Great Discontent, 99u, Entrepreneur, Poynter, Nieman Labs, Sitepoint, ConversionXL, Creative Bloq, The Creativity Post, Fast Company, Design Milk, Swissmiss, Grain Edit, Information is Beautiful, Contently, The Guardian, NYT, WSJ, The New Yorker, The Atlantic, Gizmodo, TechCrunch, Wired, Laughing Squid, Neatorama, 3quarksdaily, State of Digital, Search Engine Land, Brian Solis, Dave Trott, Pscychotactic Zingers, Zen Habits, Adweek, Brain Pickings, Aeon, Delicious, Contently, Search Engine Land, The Guardian, Quartz, Redef
- 17. ShellShock.uk. @shelliwalsh “The creative person wants to be a know it all, he wants to know about all kinds of things. He never knows when these ideas might come together to form a new idea... but the creative person has faith it will happen.” Carl Ally, NYC advertiser
- 19. ShellShock.uk. @shelliwalsh “You can find inspiration in everything. If you can’t then you’re not looking properly.” Paul Smith
- 20. ShellShock.uk. @shelliwalsh How to deliver long form content New York Times
- 26. ShellShock.uk. @shelliwalsh Intelligence is a potential Thinking is an operational skill
- 27. ShellShock.uk. @shelliwalsh Vertical thinking Traditional thinking Logical Methodical Sequential Stops at first solution Lateral thinking Non-sequential Non-selective Removing preconception Being wrong Open to all ideas
- 28. ShellShock.uk. @shelliwalsh Reverse information & reject the obvious
- 32. ShellShock.uk. @shelliwalsh White hat: Information, the input and gathering of facts
- 33. ShellShock.uk. @shelliwalsh Who is the target demographic? Where is the content to be placed? Who will we outreach to? White hat: Information, the input and gathering of facts
- 34. ShellShock.uk. @shelliwalsh Red hat: Emotions, expressing feelings and intuition
- 35. ShellShock.uk. @shelliwalsh I feel we should My gut tells me I like this/I don’t like this Red hat: Emotions, expressing feelings and intuition
- 37. ShellShock.uk. @shelliwalsh What are the selling parameters? What would alienate our demographic? What would be too much of a risk? Black hat: Risk assessment critical thinking
- 38. ShellShock.uk. @shelliwalsh Yellow hat: Positive logical, how an idea can be put into action
- 39. ShellShock.uk. @shelliwalsh How do we plan production? Where can we get placements? Who can we use to illustrate/write/code? Yellow hat: Positive logical, how an idea can be put into action
- 40. ShellShock.uk. @shelliwalsh Green hat: Creative, alternatives, new ideas, possibilities
- 41. ShellShock.uk. @shelliwalsh What if? Can we? This is different Green hat: Creative, alternatives, new ideas, possibilities
- 42. ShellShock.uk. @shelliwalsh Blue hat: Defining the problem and what is being thought about
- 43. ShellShock.uk. @shelliwalsh How do we get more placements? How do we generate the most traffic in the budget? How do we produce the best piece of content within our limited budget? Blue hat: Defining the problem and what is being thought about
- 46. ShellShock.uk. @shelliwalsh Why? Start with an element of your problem that you already know the answer to
- 47. ShellShock.uk. @shelliwalsh Why? Start with an element of your problem that you already know the answer to Student: Why are mobile phones flat and oblong? Teacher: They are flat to save space.
- 48. ShellShock.uk. @shelliwalsh Why? Focus on a part of the previous explanation
- 49. ShellShock.uk. @shelliwalsh Why? Focus on a part of the previous explanation Student: Why do they need to be small and save space? Teacher: So that they can fit in our pocket.
- 50. ShellShock.uk. @shelliwalsh Why? Keep the flow and keep moving forward (avoid circling back to the beginning)
- 51. ShellShock.uk. @shelliwalsh Why? Keep the flow and keep moving forward (avoid circling back to the beginning) Student: Why do we need to keep phones in our pocket? Teacher: It’s convenient, and we can carry them around more easily.
- 52. ShellShock.uk. @shelliwalsh Why? Generate discomfort through provocation (this is where new ideas will break through)
- 53. ShellShock.uk. @shelliwalsh Why? Generate discomfort through provocation (this is where new ideas will break through) Student: But why does the phone have to be convenient? Teacher: To make our lives easier by having less to carry around. Student: But why do we want to carry less around?
- 54. ShellShock.uk. @shelliwalsh Why? Alternatives and solutions can be offered at any point:
- 55. ShellShock.uk. @shelliwalsh Why? Alternatives and solutions can be offered at any point: Teacher: “If we had a small watch on our wrist that we could speak commands to and that fed back to a ‘base station’ at home or the office, then we could combine a phone and a laptop and have to carry neither, only a watch.”
- 56. ShellShock.uk. @shelliwalsh Why? The roles can be reversed at any point, again to create discomfort and provocation
- 57. ShellShock.uk. @shelliwalsh Why? The roles can be reversed at any point, again to create discomfort and provocation Student: Why would we want to combine a laptop with a mobile phone? Teacher: I don’t know. Why do you think combining a laptop and a phone would be a good idea?
- 60. ShellShock.uk. @shelliwalsh image from oldspice.com/en/videos/old-spice-smell-like-a-man 5.9m YouTube views on the first day
- 62. ShellShock.uk. @shelliwalsh image from http://www.thefl atteringman.com/
- 63. ShellShock.uk. @shelliwalsh Sharp humour + social media Old Spice
- 65. ShellShock.uk. @shelliwalsh Look for connections “An idea is nothing more nor less than a new combination of old elements.” James Webb Young
- 66. ShellShock.uk. @shelliwalsh Combine ideas The first camera phone in 2000 https://en.wikipedia.org/wiki/J-SH04#/media/File:Sharp_J-SH04_CP%2B_2011.jpg
- 68. ShellShock.uk. @shelliwalsh Content101.com keywords influencers idea source hosts theme Quoragoogle trends news sites bloggers social media social media facebook people twitter people Reddit people media sites authority hub sites online publishers online publishers offline media hub sites emotion I like this just because trends new styles looks good love this brand offline media/ books niche hash tags trends seasonal
- 74. ShellShock.uk. @shelliwalsh Be prepared – ideas come at any time – don’t lose them
- 76. ShellShock.uk. @shelliwalsh Agile and targeted responsive content Totino’s Pizza
- 79. ShellShock.uk. @shelliwalsh Anyone can learn thinking skills Intelligence does not equal thinking skills Input + Process = Output Look for connections Combine two old ideas to make a new idea Break your usual routine to get creative
- 81. ShellShock.uk. @shelliwalsh download free ebooks at: CONTENT101.COM