Week 4 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Social networks, privacy.

1. Social Web 2.0 Implications of Social Technologies for Digital Media Shelly Farnham, Ph.D. Com 597 Winter 2007

15. Point to Point facilitate knowledge exchange by exploiting corporate social network information At Microsoft: 75,000 mailing lists, each person belongs to on average 11 mailing lists Social network info presented relative to self Shelly Farnham::Will Portnoy

18. Point to Point User Study II How people currently find information about people and groups within their corporation. Self-reported importance of features in deciding whom participants would meet (where 1 = not at all and 7 = extremely so).

30. FaceBook Home Page

31. FaceBook Home Page

32. Wallop Home Page

33. MySpace Home Page

34. Tribe Home Page

35. Tribe Tribe page

36. MySpace Invite Build through invitations

37. Myspace Add Friend Add person when viewing profile Network used Primarily to find similar others (in same crowd, Same age etc) For dating

38. LinkedIn Invite Building business Relationships, Transitive trust important

39. LinkedIn – Social Network Users want to see how connected Friend of a friend meaningful, not beyond that

40. LinkedIn -- Add

41. LinkedIn Introduction Chain

42. Facebook Emphasis on Similarity by Org, used to define access etc.

43. Facebook

44. Evite – managing network

45. Evite -- inviting

46. Gmail – managing network Email still the “killer app”

47. Inner Circle (from MSR) Goal: provide easy access to communication history and shared documents according to important people and groups Infers importance from transaction history Authorship and sharing history natural way to organize information

52. MySpace privacy settings

53. FaceBook Privacy settings

54. Facebook – privacy settings

55. Facebook -- privacy