1. Toyota
Online Promotion

2. Customer
 Customer Business man
 Students (new trend)
Biggest markets distribution
 Hawaii
 Texas
 Washington
(from google insight for search)

3. Challenges
 Reputation damage
 Customer groups diversity
 Promotion of new hybrid race car
Goals
 Appeal to collage customers
 Rebuild the image
 Profiting from racing car

4. Theme for client
STUDENTS:"Moving Forward"
BUISNESS MEN: “change for the better”
(Kaizen)
RACING CAR BUYERS: “On the way”

5. SEO
 Search engine analysis
(what the different customers want?)
 Build keywords and contents appealing
(targeting for different customers)
Students: stylish and trendy with encouragement
Business man: smart and economic
Racing car buyers: special lifestyle with expert tone
 Sites and landing page optimization
(incentives to encourage exploring)

6. Social media
 Blog, YouTube
(1.Creating things interesting for students
2. practical for business man
3. professional for racing car buyers )
Most popular: Toyota ads
racing video president of Toyota

7.  Facebook, Google Plus, Twitter, Lin
( different niches and styles)
Facebook: communicating with students actively
LinkedIn: building relationship with businessman
 News release (philanthropy for image)

8. Ads Campaign
 Ad words, Google tools
1) For students (competitive price)
2) Business man (smart look)
3) Racing car (new style with new features)

9. metrics of success
Google tools
(analytics, conversion tracking)
Monitoring tools
(hootsuite, google alerts)
More clicks and positive discussion
Real profit increase

10. Buget
Every ad: $ 0.50 per day based on max $1.53
CPC.
50% Ads for students
Expecting peaks on the beginning of
semesters
20% for business man
30% for racing car (profiting peaks on the new
styles appear)