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Presentation on Public Relation.pptx

  1. Patient Relationship in a Hospital BY Sardar Ali Khan Patient Relationship Officer KTH-MTI Peshawar
  2. WHATS IS PATIENT RELATIONSHIP…? • Patient relationships are concerned with reputation, image and communication of public and hospital. The enhancement of reputation of an hospital is a main goal of Patient Relation Department. • Patient Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn patients understanding and acceptance.
  3. NATURE OF PR • Patient relations is the art and science of managing communication between an organization and its key constituents to build, manage, and sustain its positive image.
  4. Patient RELATION INVOLVES 1. Evaluation of public attitudes and opinions. 2. Formulation and implementation of an organization's procedures and policy regarding communication with its publics. 3. Coordination of communications programs. 4. Developing repute and good-will through a two way communication process. 5. Fostering a positive relationship between an organization and its public constituents.
  5. Role of PR in an hospital The role of PR in an organization is immense and wider scope, which includes: • Prepare feedback from public and decide the areas of improvement in organization • Create reputation and goodwill of organization in the key market and public • Image and reputation of hospital in communities, public, and on media. • Evaluate and monitor media tools for public views and comments regarding hospital and its reputation.
  6. OBJECTIVE •Patient relations provides an organization or individual exposure to their audiences using topics of public interest. •The aim is often to persuade the patient and public, employees and other stakeholders to maintain a certain point of view about the hospital, its leadership, or of political decisions. •It provides relevant information on planning technical and organizational developments, inventions and their potential utilization.
  7. SCOP of Service •Patient relation is a window of the corporation through which management can monitor external changes. •We find regular conflicts between employer-employee patient- employee, citizens-government and so on due to misconception and misunderstandings. •These are generally the major challenges where patient relation practitioners can play a crucial role. •They should get to know the psychology of the patient and public mind and acquire skill in solving and also avoiding such conflicts
  8. Functions Associated with PR • Several functions are associated with PR in an organization. The main functions are: • Community relationship • Reduce Communication Crisis • Employee's relations • Patient & Public Relations • Ensure Practices according to policy