6 Best Practices To Manage Email Reputation outlines strategies to maintain a good email reputation and deliverability. It recommends: 1) avoiding frequent changes to your IP address, as new addresses are more strictly evaluated; 2) regularly evaluating reputation data from feedback loops and spam traps; and 3) rethinking marketing strategy changes and testing on a small subset first, to avoid increased complaint rates from major changes.

1. 6 Best Practices To Manage
Email Reputation
By: Alphasandesh.com

2. Initiation
• If you are an email marketer and getting your email filtered, it
might not be the email content, but your email reputation
that needs improvement.
• When you deliver emails, major ISPs and other external
parties will assign you an email reputation. This sender score
finds out whether you will be considered a spammer or as a
valid email sender. A good email reputation makes sure an
optimum deliverability. It will augment the possibility of your
messages getting into the inbox of your recipient.

3. How to manage email reputation
• Here are some email marketing best practices which would
be really very helpful in managing your email reputation:
 Avoid to change your IP address
 Evaluate reputation data
 Rethink before making any changes
 Make sure about unsubscribe process
 Register to email feedback loops
 Administer unknown users

4. Avoid to change your IP address
• Ignore to change your IP
address. New IP addresses
without any history are
subject to restrictions and
more rigorous reputation
thresholds.

5. Evaluate reputation data
• Frequently evaluate your
reputation data across a big
set of resources. Here are
the kinds of data you should
evaluate from time to time:
spam grievance rates,
unidentified user rates,
spam trap issues and
infrastructure problems.

6. Rethink before making any changes
• Prior to making any major
changes to your
email marketing program
mainly to the type of
content delivered or the
frequency of delivery, you
should assess the changes
with a small piece of the
list and determine your
spam complaint rate. If the
fresh emails depict more
complaints than normally
for your program, rethink
about your strategy.

7. Make sure about unsubscribe process
• You should be cautious about
your email unsubscribe
process. Receiving opt-outs off
the list as rapidly as possible is
key to reducing complaints.
Check your process on a usual
basis (preferably, prior to each
send) to make sure that it
works. Also, make sure to
process feedback loop
complaints and eliminate
them from your email list
before each send.

8. Register to email feedback loops
• Once you have registered
for the email feedback
loops, drag those
complainers off your list
immediately who pressed
the report spam button.

9. Administer unknown users
• It is significant to administer
unknown users. Regularly
look at the proportion of
messages sent that could
not get delivered at
receiving email server due
to the nonexistence of the
user.

10. Conclusion
• Therefore, email marketing
programs will only get
successful if the number of
users who go through and
reply to the messages
delivered.

11. Interested in learning more
• www.alphasandesh.com
• www.facebook.com/Sandes
halpha
• twitter.com/alpha_sandesh
• plus.google.com/u/0/11141
8856016496243916