1.
IT’S HARD BEING GREAT
but you can do it
05.20.11

2.
(ALE)SSANDRA LARIU
@ALELARIU

3.
Today is about Today is not about
LIGHT side of digital HEAVY side of digital
production production
• Banners - standard and RM • Big build sites
• Microsites - up to 10 pages • E-commerce
• Mobile • UX (user experience)
• Games • Systems integration
• Twitter • Software build
• Augmented reality • MEDIA!

4.
INSPIRATION
across...

5.
METHODOLOGY
overview of
BUDGET
TEAM
TIMING

6.
1. INTEGRATED PRICELESS PICKS
OVERALL BUDGET: 2M - APP:400K - TV:1.2 - CONTENT & MODERATION:150K

7.
1. INTEGRATED PRICELESS PICKS

8.
2. SITE 15 PAGES GOLDEN GRANT -
BUDGET: 700K FOR 20 PAGE LFASH SITE WITH MODERATION, CONTENT SYNDICATION, DAILY ANIMATIONS

9.
2. SITE GOLDEN GRANT

10.
3. MOBILE SCORETONES
BUDGET: 20K FOR APP

11.
4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL
BUDGET: 50K FOR 10 PAGE WORDPRESS SITE WITH VIDEO COMPONENT, VOTING AND MODERATION

12.
4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL

13.
5. AUGMENTED REALITY GOLDRUN
BUDGET: 400K FOR APP
http://www.goldrungo.com/

14.
6. BANNERS IGNITE THE NIGHT (2ST + 2RM) + resizes
BUDGET: 20K
Text

15.
7. TABLET D7000 CLOSER TO PERFECTION
BUDGET: 260K STILLS AND VIDEO SHOOT, 60-80K WIRED MAG TO PUT THE AD TOGETHER, 5K CAMERA 360
http://vimeo.com/20922434

16.
8. KINECT SOBRIETY TEST
BUDGET: 20K FOR FREELANCE DEVELOPER, 13K DIGITAL STUDIO TO MAKE THE GRAPHICS

17.
8. KINECT SOBRIETY TEST

18.
9. FACEBOOK GET CHARGED
BUDGET: 75K FOR FB APP

19.
UNDER ARMOUR - GET CHARGED
Facebook Application
• 1 month Development
• Approx. $75K
• Team of 3 Developers, Interaction Designer, Flash Developer, Coder
• Under

20.
HOW YOU CAN DO GREAT
1. now you know roughly how much stuff costs
2. but there’s no rigid way to do it
3.and with regards to teams: at some point
you’ll need to substitute generalists with
specialists

21.
QUESTIONS?