Holiday Shopping 2016: Women Weigh In

1. marketing@SheSpeaks.comwww.SheSpeaksInc.com
SocialMediaAsHolidayShoppingTool
Womenreporttheywillincreasinglyusesocialmedia
asaresourceforholidayshopping.
Mostpopularsocial
source,36%usefrequently
19%usetosee
whatfriendsarebuying
66%willuse
Amazon
27%go-tofor
gi ideas
20%useforproduct
reviews&informa on
18%tweetto
findcoupons
AmazonWillWinHer$$$In2016
Womencon nuetoloveshoppingonAmazon.
28% plantospendmore
thisyearonAmazon
MobileShoppingRisesSharply
Forthefirst me,morethanhalfofwomensaytheywillusetheir
phonestomakeholidaypurchases,vs.46% ayearago.
54% willshopon
mobiledevices
OnlineShoppingontheUpswing
35% ofwomenplantodothe
majorityoftheirholidayshoppingonlinethisyear.
That’sa13% increase
over2015
Womenreportplanstospendlessthisyear
vs.2015,10% less.
20152016
vs.Plansfor
spend
EconomicUncertaintyImpactsHolidayShopping
Nearly1/3ofwomenfeeluncertainabout
thecurrentstateoftheU.S.economy–vs.17% ayearago.
=+
Thisis76% higherthan1yearago
?
Womenaremoreconcernedabouttheirfamily's
financialsitua onthisyear.
FinancialConcernsDominate
in2015
35%
in2016
40%
?$?$?
vs.
EconomicUncertaintyLikelyTo
IMPACTHOLIDAYSALES
HolidayShopping2016:
Women Weigh In