SheSpeaks surveyed female shopper influencers in June 2019 to better understand summer entertaining shopping habits including: 1) Purchasing items for their entertaining needs 2) Purchasing items in-store vs. online Three key insights emerged: - Women splurge for higher quality products when entertaining vs. just everyday use - Women are more likely to shop in-store vs. online for summer get-togethers. - Chips, crackers and cheese top the list for go-to food items during summer entertaining.

1. 2019 Summer Entertaining Study
Missy Tiller | missy.tiller@shespeaks.com 479.601.1262

2. Summer Entertaining Study June 2019
SheSpeaks surveyed women shopper influencers in
June 2019 to better understand summer entertaining
shopping habits including:
1) Purchasing items for their entertaining needs
2) Purchasing items in-store vs. online
Three key insights emerged:
1) Women splurge for higher quality products
when entertaining vs. just everyday use
2) Women are more likely to shop in-store vs.
online for summer get-togethers.
3) Chips, crackers and cheese top the list for go-
to food items during summer entertaining.

3. Beverages are the most popular item to shop for when hosting
family and friends, while frozen foods are the least popular
Which of the following items do you usually shop for when you host friends
and/or family? (choose all that apply.)
Paper products Deli Snacks Beverages Bakery Canned/
Packaged goods
Prepared foods Meat Produce Frozen foods Dairy
83% 56% 89% 93% 68% 40%
54% 83% 81% 36% 47%

4. The majority of shoppers visit a grocery store, like Walmart, for
their entertaining needs
Where do you shop for most of your entertaining needs (food, decorations,
drinks), etc. when you have people coming over? (Choose One)
29%
36%
11%
7%
11%
1%
1%
5%
A grocery store
Walmart
Target
Sam's Club
Costco
Dollar General
Amazon
Other

5. Soft drinks and bottled water are the most popular beverages
to purchase when hosting friends and/or family
What beverages do you typically purchase when
you host friends and/or family?
87%
17%
28%
80%
63%
33%
7%
21%
41%
4%
Soft drinks Sports drinks Flavored
bottled/Canned
water
Bottled water Alcohol Bottled/canned
tea
Energy drinks Powdered
drink mixes.
i.e., lemonade
or iced tea mix
Juice Other

6. Shoppers typically purchase chips, cheese and crackers when
hosting a get-together
What snacks do you typically
purchase when you host
friends and/or family?
Pre-packaged
cookies
28%
Bakery cookies
45%
Chips
91%
Prepared dips
63%
Candy
28%
Nuts
39%
Crackers
80%
Cheeses
82%
Ingredients I use to
make my own snacks
50%

7. Most shoppers purchase their usual brand of food items
for entertaining
When purchasing food items for entertaining,
which are you most likely to purchase?
My usual brand A higher quality A lower quality Useful or
brand brand decorative packaging
72% 22% 2% 4%

8. Shoppers prefer to shop in-store when shopping for get-togethers
When you shop for a get-together, do you
usually shop in store, online with delivery or
order online/pickup at store?
I usually shop online
with delivery
2%
I usually shop online
with pickup at store
4%
I usually shop
in store
94%

9. Shoppers get inspiration for summer recipes from multiple outlets
57%
55%
22%
32%
33%
43%
66%
34%
37%
24%
2%
Recipes from websites, i.e. Allrecipes.com,…
Pinterest
Instagram
Facebook
Recipe from a friend
Recipe from a family member
Recipe that I have made before
Cookbooks
Food magazines
Food email newsletters I am signed up to receive
Other
Where do you look for inspiration for your summer get-together recipes?

10. What Are Some of Her Favorite Summer Entertaining Dishes?
Sourdough Spinach dip very easy and quick with spinach,
cheese and bread.
My friend makes a totally yummy Pickle Dip! It was so good & she gave me the
recipe so I could make it at home. I've made it a LOT & everyone always loves it.
Friends & relatives are the perfect place to find new recipes!
Seafood pasta dish with a homemade dressing. The dressing was a lite oil base but great
tasting. I like being able to have a healthier choice with lots of taste.
Hash Brown Casserole - never heard of it until I went to a family bbq. Since then I've
added it not only to our family celebrations, but it's a dish in the regular rotation. Easy
to make, keeps well, and is great for breakfast, lunch or dinner!
Punch bowl Strawberry Shortcake and it's absolutely amazing. In a punch bowl take angel food
cake and crumble it, then take whipped cream and strawberries and layer it on top of the angel
food cake then mix together. Then top with the whipped cream and a few strawberries

11. What Are Her Favorite Things About Summer Get-Togethers?
Bonding time with family and friends, fresh air and time
away from technology.
Hanging out with friends, especially when we can sit outside
long into the night
The relaxed feeling. There's no real rushing, everyone is
enjoying themselves.
Being stress free and having lots of laughs with music food and friends.
It's a chance for everyone to slow down, put aside work and
responsibility and have a good time!
We love to BBQ and sit outside on the deck. Summer get togethers are so fun because you
can be outside in the wonderful sunny weather and enjoy a cocktail with friends and family

12. Content We Love: SheSpeaks Influencer Content Entertaining &
Food
Contact: Missy Tiller
479.601.1262
Missy.Tiller@SheSpeaks.com

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