SheSpeaks surveyed Walmart Shopper Influencers between April 20-23rd 2019 to better understand their shopping habits We were interested in learning more about how Walmart shoppers were approaching: 1) Online grocery pick up and delivery 2) Online shopping vs. in-store purchases Following are high-level findings and data from the study. SheSpeaks conducted a similar study in 2017 and comparisons are shown where applicable. KEY INSIGHTS: 1. More Shoppers Both In-Store & Online: While the majority of shoppers shop in-store, more shoppers are shopping both in-store and online than in previous years. That percentage has increase 50% from 2017 to 2019! 2. Increase in OGP Usage: Online Grocery Pickup usage has increased since our last survey in 2017 with 26% of respondents using the OGP service. This represents a steep increase vs. 2017 when just 5% of respondents used. 3. Free Shipping continues to top the wish list for services that walmart.com offers with 64% of shoppers indicating that they want this service.

1. Walmart Shopper Study
May 2019
Missy Tiller | missy.tiller@shespeaks.com 479.601.1262

2. SheSpeaks Walmart Shopper Communities
30,000 INFLUENCERS
150MM Reach

3. Walmart Shopper Study April 2019
SheSpeaks surveyed Walmart shopper
influencers on April 20-23rd 2019 to better
understand their shopping habits
We were interested in learning more about how
Walmart shoppers were approaching:
1) Online grocery pick up and delivery
2) Online shopping vs. in-store purchases
Following are high-level findings and data from the
study. SheSpeaks conducted a similar study in
2017 and comparisons are shown where
applicable.

4. Three Things We Learned
1. More Shoppers Both In-Store & Online: While the majority of
shoppers shop in-store, more shoppers are shopping both in-store and
online than in previous years. That percentage has increase 50% from
2017 to 2019!
2. Increase in OGP Usage: Online Grocery Pickup usage has increased
since our last survey in 2017 with 26% of respondents using the OGP
service. This represents a steep increase vs. 2017 when just 5% of
respondents used.
3. Free Shipping continues to top the wish list for services
that walmart.com offers with 64% of shoppers indicating that they want this
service.

5. Browsing products in the store influences purchase
decisions the most

6. The majority of shoppers who follow Walmart via social
media, follow on Facebook
42%
22%
18%6%
9%
42% follow
Walmart on
Facebook.
6% follow Walmart on
YouTube
I I I
I I
Do you follow Walmart via social media?
The number of those following most of Walmart’s social media remained
consistent over the last two years on most social channels, with
Instagram increasing 5% from 13%.
9% follow Walmart
on Pinterest
18% follow Walmart
on Instagram.
22% follow Walmart
on Twitter

7. While 26% of shoppers have used Walmart Online Grocery
Pick up in the last 90 days, most shoppers have not used it
13%
74%
1%2% 3%
7%
While OGP usage has
increased with respondents,
26% have used the service.

8. Dry goods and household needs items are tied for the most
popular products to purchase through Walmart OGP
If you have used Walmart Online Grocery Pickup, what types of
products do you currently buy?
Dry Goods
23%
Bakery
20%
Canned Goods Dairy Frozen Foods Produce Meat
16% 17% 15% 12%
Beauty/
Personal Care
Household
Needs
Pet Baby
13% 23% 17% 13% 6%

9. The majority of Walmart shoppers do not regularly use
Walmart Online Grocery Delivery
1%1%2%3%
7%
87%

10. Household needs are the most popular product to buy for
shoppers who use Walmart Online Grocery Delivery
If you have used Walmart Online Grocery Delivery, what types of
products do you currently buy?
Dry Goods
12% 12%
Canned Goods Dairy Frozen Foods Produce Meat
8% 8% 8% 6%
Bakery Beauty/
Personal Care
Household
Needs
Pet Baby
8% 12% 11% 9% 5%

11. The majority of Walmart shoppers prefer to shop in-store
76%
12%
4%
7%
More shoppers
are shopping
both in-store
and online than
in previous
years. That
percentage has
increased from
8% to 12%
from 2017.

12. More shoppers report that they would like to see free
shipping on all Walmart.com orders
If you could pick one of the
following, what do you wish
Walmart.com would add?
Discount subscription on
everyday essentials like
laundry detergent or pet
food
Lower prices
23%
8%
N/A
None of these
5%
Free shipping on
all orders
64%
Free Shipping increased from 58%
of respondents to 64%

13. Shoppers tell us their favorite things about Walmart
“Convenience of knowing they will have everything I
need.”
“Its fun to shop--I can get everything in one stop,
the prices are low, and they carry everything I need
and things I didn’t know I needed!!”
“They have a large selection of items. The prices
are reasonable. I like the people that work there.”
“It is located relatively close to my home. They
have reasonable prices and I like their self check-
outs.”
“I love that it is a one stop shop so we can get
everything we need usually in one time versus
having to run to different stores.”
“I love the grocery pick-up FREE option. Easy
and convenient. Also, the customer service is
AMAZING.”
“I am able to save a ton of money shopping at
Walmart.”
“The store is convenient to my home, familiar and
offers better prices than the grocery store.”
“There are certain things I can't find anywhere
else and Walmart always has them.”
“I like that when I place an online order, I can
get it in 2 days.”

14. You just found out 20 people are coming for dinner tomorrow! What are
you buying at Walmart to make this evening fabulous?
“A bunch of Walmart rotisserie chickens, some
chicken tenders and sides from the deli, chips and dip
and some desserts from the bakery.”
“Appetizers, a new table cloth, fun disposable
plates, wine and beer.”
“If I'm cooking for that many, then it's going to be
pasta & salad. I'd buy pasta, ground beef, pasta
sauce, tomatoes, green peppers, pre-made salads
& garlic toast.”
“Pre-made dessert trays; fresh salad and salad
ingredients.”
“Decorations, centerpieces, fruit, dessert paper
plates, New hand and kitchen towels...I can find
everything I need without feeling like I overpaid.”
“I am going to go and get drinks and paper
products....I would probably get some fruit trays
and veggie trays as well.”
“Flowers, cheese, wine, crackers, pork roast ,
potatoes, green beans, ingredients for a salad and
dessert.”
“Tikki torches”
“Hamburger meat, buns, veggies, tator tots,
cake and Blue Bell ice cream, sweet tea,
lemonade and juice. Probably grab paper plates,
napkins, and a cute tablecloth while I'm there.”
“I would be ordering some hot food items.. perhaps
chicken. Pick up paper and plastic items. I would
browse aisles for snacks, movies and board
games as well.”
Walmart is the
solution for
many
shoppers!

15. Powered by an engaged community of 250,000 women, SheSpeaks can provide brands with on-
demand insights & content and content amplification & distribution reaching hundreds of millions of
shoppers of their specific retailer or retailers.
SheSpeaks Retail Communities
CREATE CONTENT
• Targeted Retailer
Influencers
• Retailer call outs and
tagging in content
• Product Reviews on Retailer
sites
DISTRIBUTE CONTENT
Content is boosted and
paid social ads are
focused on geo- and demo
targeted shoppers for
specific retailers
INSIGHTS/RESEARCH
• Qualitative & Quantitative
Surveys and Studies with
shoppers
• Discussion Forums for
Direct Comments &
Conversation

16. Why SheSpeaks?
SheSpeaks offers clients the largest community for women to speak
their voice and their opinion on brands
Scale
We reach over 300MM consumers each month
Research & Insights
We have 250,000 people in our community and proprietary CRM data
on them and their followers
Product Reviews
Partnership with Bazaarvoice that allows us direct syndication on all
major retailers
In-home Sampling
Themed or brand/retailer exclusive boxes sent to opt-in members and
influencers
WE MAKE IT EASY!
Turn-key campaign management and we can partner with any other
media vendor on the market.

17. Thank You!
Missy Tiller
479.601.1262
Missy.Tiller@SheSpeaks.com