This document summarizes an internship report submitted to Axis Bank. It provides background on Axis Bank, including its vision, capital structure, business segments, and SWOT analysis. The internship project involved a comparative analysis of Axis Bank's products and services against its competitors. A survey was conducted with 100 Axis Bank customers. Findings showed customers were generally satisfied but Axis could improve areas like technology updates and number of ATMs. Recommendations included promoting internet banking more, increasing ATM network flexibility, and targeting more customer groups. The conclusion was that Axis has a good customer relationship but needs to improve services and adoption of technology versus competitors.

1. SUMMER INTERNSHIP AT
SUBMITTED TO: SUBMITTED BY:
DR.TAMINDER KAUR SHIFALI
CUN120551014

2. INTRODUCTION
• Axis Bank is the 3rd largest private sector
bank in India.
•Registered office- Ahmedabad
•Central office – Mumbai
•Promoted by- UTI,LIC,GIC
•Managing Director and CEO- SHIKHA
SHARMA

3. VISION
To be the preferred financial solutions
provider excelling in customer delivery
through insight, empowered employees and
smart use of technology.

4. CAPITAL STRUCTURE & DISTRIBUTION
NETWORK
• The bank has authorized share capital of
Rs.500 crores.
•The bank has a network of 1787 domestic
branches and 10363 ATMs across the country.

5.  The bank business is divided into four segments:
1. Retail Banking
2. Corporate Credit
3. Treasury
4. International Banking
Apart from this the bank is also into insurance, investment
banking, mortgage financing.
It is also registered on the following exchanges: BSE, NSE,
London stock exchange

6. SWOT ANALYSIS
Strength
 Axis bank has been given the rating as one of top three positions in
terms of fastest growth in private sector bank.
 The bank has its presence in 1139 cities and towns
 The banks financial positions grows at a rate of 20% every year
which is a major positive sign for any bank
Weakness
 Lesser no. of branches compared to its competitors
 Image of the bank still under the shadow of the UTI debacle
Opportunity
 Expansion in rural areas
 Going to foreign markets and exploring the new economies
Threats
 New banking licenses issued by the Reserve Bank Of India
 Foreign banks
 Competitors

7. PROJECT
“COMPERATIVE ANALYSIS OF PRODUCTS AND
SERVICE OF AXIS BANK WITH ITS COMPETITORS”

8. OBJECTIVES
 Consumer awareness about the products and services
provided by the axis bank.
 Consumer preference about various products and
services.
 Customer satisfaction with the service provided by the
bank.
 Draw out with conclusions and suggestion based on the
analysis and the interpretation of data.

9. RESEARCH METHODOLOGY
 TYPE- DESCRIPTIVE
SAMPLE SIZE AND METHOD OF SELECTING SAMPLE
 I chose a sample size of 100 respondents consisting of based on
judgment sampling
 All respondents were the customers of Axis Bank. The method was
simple random sampling

10. Data Source
 For this project both primary and secondary data were valuable
sources of information
SCOPE OF STUDY
 The deposit mix of an organization especially the Saving
accounts are the backbone of every bank as an ordinary man is
most inclined to invest in it due to its convenience and easy
availability.
 This project deals with the various customer concerns
regarding these and tries to suggest appropriate suggesting
based on conclusions

11. Limitations of Study
 The study was based on a very modest sample size hence cannot
be called as a representation of the views and opinion of the
majority.
 In a rapidly changing industry, analysis on one day or in one
segment can change very quickly. The environmental changes
are vital to be considered in order to assimilate the findings.

12. SURVEY
WHAT KIND OF ACCOUNT DO YOU HAVE IN AXIS BANK ?
39%
28%
23%
10%
TYPE OF ACCOUNT
SAVINGSACCOUNT FIXED DEPOSID CURRENT ACCOUNT OTHERS

13. HOW YOU FIND THE SALARY/SAVING ACCOUNTS OF AXIS
BANK?
18%
46%
7%
29%
ACCOUNT SATISFACTION
VERY GOOD GOOD EXCELLENT SATISFACTORY

14. DO YOU HAVE ANY OTHER PRODUCT OF AXIS
BANK OTHER THAN SALARY/SAVING ACCOUNT?
69%
31%
ANY OTHER PRODUCT OTHER THEN SAVING ACCOUNT
YES NO

15. WHICH CHANNEL YOU USE TO ACCESS YOUR
ACCOUNT?
39%
16%
26%
19%
HOW YOU ACCESS YOUR ACCOUNT
DIRECT BRANCH MOBILE BANKING NET BANKING PHONE BANKING

16. WHICH BANK HAS EASE OF ACCESS (BRANCH &
ATM)?
26%
41%
33%
EASE OF ACCESS
AXIS BANK HDFC BANK ICICI BANK

17. WHICH BANK OFFERS YOU THE FLEXIBILITY IN
ITS PRODUCTS?
25%
44%
31%
FLEXIBILITY
AXIS HDFC ICICI

18. WHICH BANK IS BETTER IN PROVIDING
SERVICES REGARDING TRANSACTIONS?
38%
28%
34%
BETTER SERVICES REGARDING TRANSACTIONS
AXIS HDFC ICICI

19. WHICH IS THE AREA OF IMPROVEMENT FOR AXIS
BANK?
23%
27%
17%
33%
AREAS OF IMPROVEMENT
PRODUCTS SERVICES TECHNOLOGY UPDATES

20. IN COMPARISON TO OTHER BANK HOW WOULD
YOU RATE AXIS BANK ?
22%
37%
21%
14%
6%
HOW WOULD YOU RATE AXIS BANK AGAINST OTHER
BANKS
EXCELLENT GOOD AVERAGE POOR CAN'T SAY

21. WHAT FEATURES/ATTRIBUTES, WHILE OPENING AN
ACCOUNT DO YOU EXPECT FROM A BANK?
29%
22%19%
24%
6%
FEATURES/ATTRIBUTES YOU EXPECT WHILE OPENING YOUR
ACCOUNT
QUICK SERVICES PROPER INFORMATION WORKING HOURS LESS FORMALITIES VARIETY OF PRODUCTS

22. FINDINGS
 The bank has good relation with its customers. The customers
are satisfied with the relationship manager service provided by
Axis Bank.
 The bank and its customers have a long term relationship. Axis
Bank has the tendency to retain its customers at any cost. They
believe that the old customer is more profitable instead of a
new one that’s why they try to maintain good and long term
relations to their customers.
 Less no. of customer use mobile banking or net banking.
 The accounts of these three banks don’t have much difference
in terms of features but when it comes to number of branches
and ATM’s HDFC Bank is ahead of the Axis Bank.
 The customers of Axis Bank are satisfied with their savings and
salary accounts.

23. RECOMMENDATION & SUGGESTIONS
 AXIS Bank needs to promote and encourage people to use
internet banking
 In terms of ease of access AXIS Bank needs to increase the
number of ATM’s
 The Bank should be more flexible in order to compete with its
competitors like HDFC, ICICI.
 Mostly service class persons prefer the axis bank in the
comparison of business and students and other class persons
thus it needs to promote its product and services that are
offered mainly for the business class people and students.
Because these two class forms major users of the banking
services.

24. CONCLUSION
 The study mainly was on the customer orientation that how
they think, what they want from their banks and how they take
decision going to any bank.
 In this study I found that the bond of Axis Bank with its
customers is good, because Axis Bank mainly focuses on
retaining their customers.
 This study finds that however Axis Bank is not the leading
private sector bank but its vast range of products and
availability of options make it one of the better banks in India.
 The bank should pay more attention on giving updates and
should increase the level of service providing because the
competitors of axis are better in this area.
 The bank should try to increase the use of technology like
mobile and net banking among its customers.

25. THANK YOU