1. 10 Things You Should Know
About The Future of Retailing
@ www.shifttodigital.com
@ www.twitter.com/shifttodigital
Steve Ramirez | March 2013
Source: PwC: Understanding how US online shoppers are reshaping the retail experience

2. Top 5 Reasons Customers
Responses To Shopping Online:
1. Ability to Shop wherever I want
2. Ability To Find Lower Prices
3. It’s Quicker Than Visiting Retail Shops
4. It’s Easier Than Visiting Retail Shops
5. It’s Easier To Compare Products & Offers

3. So What Are 2 Important Questions
That Business Owners Need To Be
Asking Or Trying To Resolve?

4. Question # 1
How will your customers multichannel
shopping behaviors continue to evolve?

5. Question # 2
What types of investments need to be
made in order to meet your customer
expectations?

6. The Problem:
Consumers are leading and shaping
the multichannel trend, with
retailers lagging behind.

7. What Is Multichannel Shopping?
In summary it’s customers buying
through various distribution channels
(Such as Brick & Mortar, Online, TV
Shopping Networks, Direct Mail, Mobile
Applications, etc.

9. The Challenge:
Is closing the current gap and
aligning the business operating
model with current consumer
multichannel expectations.

10. The Opportunity:
By 2015, US retail e-commerce sales
are expected to reach $279 billion
and is still open for business.
Source: US Online Retail Forecast, 2010 To 2015, Forrester Research, Inc., February 2011