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Social media marketing of relux, Web in Travel Japan, 2015

All about relux's social media marketing.

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Social media marketing of relux, Web in Travel Japan, 2015

  1. 1. confidential About Social Media Marketing of    . Takaya Shinozuka, CEO & Founder, Loco Partners (Relux) 1
  2. 2. ©2014 株式会社Loco Partners confidential About us. 2 Sep, 2011 : Loco Partners, inc Founded. April, 2013 : Launched relux. Now :We raised 4.1M USD until now, and work with 30 members.
  3. 3. ©2015 株式会社Loco Partners 貴社内限 3 About relux Hand-picked best Japanese hotels and ryokan with sophisticated UX. We also give the customers 5% point-back and guaranteed best price on the web. PC SP / App
  4. 4. confidential #1. Why we use Social Media. 4 #2. How we use Social Media.
  5. 5. confidential #1. Why we use Social Media. 5 #2. How we use Social Media.
  6. 6. 6 ©2013 株式会社Loco Partners Here are 2 reasons why we use social media for our marketing.
  7. 7. 7 ©2013 株式会社Loco Partners #1 ) OTA : Low booking frequency rate
  8. 8. ©2014 株式会社Loco Partners confidential How often do you Shop online? 8 Source : http://www.cmswire.com/cms/customer-experience/your-customers-are-cheap-and-cashless-but-love-online-shopping-028267.php Over 60% of people shop thorough E-Commerce 1+times/month.
  9. 9. ©2014 株式会社Loco Partners confidential 9 Online Travel booking : 1.8times / Year Shop Online : 1+ times / Month
  10. 10. ©2014 株式会社Loco Partners confidential 10 We should just wait until the timing when they want to make a booking.
  11. 11. 11 ©2013 株式会社Loco Partners #2) Less competitors.
  12. 12. ©2014 株式会社Loco Partners confidential Low Customer Quantity : High Competitors: ManyLess Only market with least rivals was Social Media. 12 ◎ △ * Only if we have a chance to win. * There is no scalability. * Maybe stupid .... .? Some Local Medias. Some Local Medias. ○
  13. 13. confidential #1. Why we use Social Media. 13 #2. How we use Social Media.
  14. 14. ©2014 株式会社Loco Partners14 Our operations.
  15. 15. ©2013 株式会社Loco Partners 貴社内限 15 Development Ops. 常に世界中のDevOpsを研究し、すぐに取り入れます。 全員が楽でき、気持よく開発できる環境を全力で模索しています。 自動デプロイ プルリク 依頼 返答 取得 通知 依頼 取得 通知
  16. 16. ©2013 株式会社Loco Partners 貴社内限 16 Data Driven Marketing. Analysing DevelopAcquisition App/Webともに世界最先端のツールを駆使し、 高速な改善を繰り返しています。世界でもっと も使いやすい、宿泊予約サービスを目指します
  17. 17. confidential 17 #2-1 Our Social media marketing Strategy. #2-2 3tips from our operations.
  18. 18. confidential 18 #2-1 Our Social media marketing Strategy. #2-2 3tips of our operations.
  19. 19. ©2014 株式会社Loco Partners confidential relux Customer Platform 19 relux Customer Platform Those that haven’t
 reached us Fostering membership
 in Relux ↓ Activate Strategy: Making our own customer platform big, so that we can easily get members and bookings from them. relux relux Magazine Strengthening mutual relationship
  20. 20. ©2014 株式会社Loco Partners confidential 20 Traditional Funnels of customer action. Non-Members relux Customer Platform By creating a platform in Keep in touch style, E-commerce that has low frequency rate can still have a continuous communication. By connecting all funnels with social media, we got customer pools we can control. Sign-up Search Book 100 people 30% 30% 10%30 people 10 people 1book
  21. 21. ©2014 株式会社Loco Partners confidentialDon t forget to circulate each other. 21 As customers surf through different medias, the platform becomes much stronger. By doing so, we can create many connecting points through registration on various medias. relux Customer Platform
  22. 22. ©2014 株式会社Loco Partners confidentialDon t forget to circulate each other. 22
  23. 23. confidential 23 #2-1 Our Social media marketing Strategy. #2-2 3tips of our operations.
  24. 24. confidential 24 #1. Photo-Post #Do 1)Put a wonderful picture with just one sentence. 2)Pictures should be no more than 3, and they should be posted at the same time #Do not 1) Putting a lot of sentences. 2) Using pictures that are not beautiful
  25. 25. ©2014 株式会社Loco Partners confidential 25 #1. Photo-Post.
  26. 26. confidential 26 #2. Link-Post # Do 1)Check the settings for OGP. 2)With a single sentence, insert links and post. #Do not 1)Putting a lot of sentences. 2)Posting with wrong settings of OGP. 3)Like an ad, persuasion by saying Click the link!"
  27. 27. ©2014 株式会社Loco Partners confidential 27 #2. Link-Post. Be careful of OG Image and descriptions. Don t post too much information make it just like Photo-post. OG image OG image
  28. 28. confidential 28 #3. Post-Ad with Re-marketing Pixel #Install Step Step 1) Locating Re-marketing Pixel on tracking page. Step 2)Creation of Post-Ad, using know-hows from tips1 & 2, creation of Creatives. Step 3) Set Ad-target and publish your ad. #Do not 1)Re-marketing settings for the wrong funnel
  29. 29. ©2014 株式会社Loco Partners confidential 29 #3. Post-ad with re-marketing pixel is great. Knowing which customers are the most valued is very important. When you see it, then you should simply track them down with Ad-Pixel. Non-Members Sign-up Search Book 100 people 30% 30% 10%30 people 10 people 1book People in this zone are precious. Tracking with Ad Pixel→
  30. 30. ©2014 株式会社Loco Partners confidential 30 Even when users leave relux, Ads will appear immediately after users use Facebook again. #3. Post-ad with re-marketing pixel is great. → Leave ← Return
  31. 31. ©2014 株式会社Loco Partners31 As a result.
  32. 32. ©2014 株式会社Loco Partners confidential Mostly, traffics come from Social Media. 32 60% of Traffics comes from Social Media like Facebook,Twitter, Instagram. This is one of our unique points.
  33. 33. ©2014 株式会社Loco Partners confidential 33 Facebook fans. 0 75000 150000 225000 300000 Rurubu Ikyu HIS JTB Jalan Rakuten relux 260,000 249,000 230,000 188,000 41,000 16,00012,000 No.1 Now we have fans more than any other OTA without buying paid fans. :P Not only no.1 quantity of fans but also really engaged with fans.
  34. 34. ©2014 株式会社Loco Partners confidential Booking Graph of growth. 34 PC SPweb iOS Android It is on a successful rise by 20% monthly.
  35. 35. ©2014 株式会社Loco Partners confidential 0" 20000" 40000" 60000" 80000" 100000" 120000" 140000" 3/1/2013"4/1/2013"5/1/2013"6/1/2013"7/1/2013"8/1/2013"9/1/2013" 10/1/2013" 11/1/2013" 12/1/2013"1/1/2014"2/1/2014"3/1/2014"4/1/2014"5/1/2014"6/1/2014"7/1/2014"8/1/2014"9/1/2014" 10/1/2014" 11/1/2014" 12/1/2014"1/1/2015"2/1/2015"3/1/2015" The progress of member population 35 reached 150 thousands Currently, every month average of 10,000 people register. We've already reached more than 150,000 members. Successfully in progress
  36. 36. confidential We are here→ 五合目→ Top→
  37. 37. ©2013 株式会社Loco Partners 貴社内限 37 It has just started.
  38. 38. ©2013 株式会社Loco Partners 貴社内限 38 We re hiring ! https://www.wantedly.com/companies/lcp
  39. 39. ©2014 株式会社Loco Partners39 Thank you for your time. Please feel free to contact me. Takaya Shinozuka
  • FMWebster

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    Jun. 4, 2015

All about relux's social media marketing.

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