1. Presented by Shinu Jino

6. SMM - Meaning
 Social Media Marketing is the process of
gaining website traffic or attention through
social media sites.
Website Traffic is the amount of data sent &
received by visitors to a website.
 The goal of SMM is to produce content that
users will share with their social networking
to help a company to increase brand
exposure and broaden customer reach.

7. 10 laws of SMM
 The Law of Listening

8.  The law of Focus
It is better to specialize than to
Be a jack of all trades.

9.  The Law of Quality

10.  The Law of Patience
Social Media Marketing success doesn’t happen
Overnight .

11.  The Law of Compounding
If you publish amazing quality content and work
to build your online audience of quality followers,
they will share it with their own audiences on
Twitter , Face book , LinkedIn, their own blogs and
more..

12.  The Law of Influence
Spend time finding the online influencers in your
market who have quality audiences and are likely
to be interested in your products , services &
business.
Eg: . Sean Gardner. Sean, who also writes at Huffington
Post, comes in at number 1. Sean blends social media
insight with inspirational messaging, a trend we’re seeing
across social. @2morrowknight.

13.  The Law of value
You must add value to your contents
 The Law of Acknowledgment
Building relationships is one of the most
important part of SMM success.

14.  The Law of Accessibility
Be available to your audience, Consistently
publish content and participate in conversations.
 The Law of Reciprocity
You cant expect others to share your content and
talk about you if you don’t do the same for them.

15. Types of Social Media
1. Social Networks
Services that allow you to connect with other
people of similar interests and background.

16. 2. Bookmarking sites
Services that allow you to save , organize and
manage links to various websites and
resources around the internet.

17. 3. Social News
Services that allow people to post various news
items or link to outside articles and then
allows it users to “vote” on items.

19. 4. Media sharing
Services that allows you to upload and share
various media such as pictures and video.

20. 5. Micro Blogging
Services that focus on short updates that are
pushed out to anyone subscribed to receive
the updates.

21. 6. Blog comments and forums
Online forums allow members to hold conversation by
Posting messages. Blog comments are similar except they
are attached to blogs and usually the discussion centers
around the topic of blog post.

22. Most popular SMM tools
Twitter
 Promote products in
short messages
 Tweets limited to 120-
140 characters
 Increasing followers
to page
 Ask for RT after each
tweet
 Use specific
keywords as hash
tags

23. Facebook
Increasing fans of page
Use images to get shares
Ask questions to get
comments
Fans want discount &
coupon
Provide longer
description to products.

26. Google +
Increasing the number
of circles
Provide location based
marketing and
promotion
Integrate with other
Google products like
Google add words,
Google maps etc…

27. LinkedIn
Allows the companies to
create professional
profile
Provide the opportunity
to generate sales leads
and business partners.
It is a professional
business related
networking site.

28. You tube
 Ads are done in a way to
suit the target audiences.
Idea used to promote the
product reflect the
audience’s style
Ads are sync with the
content of the video
requested

29. Advantages of SMM
Relevant content will grab the attention of potential
customers and increase brand visibility.
It is much cheaper than traditional advertising and
promotional activities
We can deliver improved customer service and
respond effectively to feedback.
Increased loyalty from customers
Customers can find you through new channels,
generating more leads.

30. Disadvantages of SMM
The wrong online brand strategy may even damage
your reputation
It is more time consuming
Negative influence on worker productivity.
Trust , privacy and security issues.
Negative Feedback
Trade mark and copy right issues
Hackers threat.

31. Social Return On Investment(SROI)
 social media ROI is defined as a measure of the
efficiency of a social media marketing campaign.
Social media ROI = (SM return – SM investment) /
SM investment %.

32. Social media saved Cisco $100,000
 This case study from
Cisco shows how social
technologies saved them
over $100,000 on a
product launch. Instead
of looking at their
traditional method for
launching a product,
which would have been a
costly activity, they
looked to social media
instead, to do things in a
slightly different way.