The document discusses how the film establishes its genre and tone. It begins with a calm school theme but later shifts to a drama thriller genre. This tonal shift helps draw in and keep the audience's attention. The film also uses a school as its main location so that the audience can relate to characters like the headmaster and pupils. A cliffhanger ending was also used to leave audiences wanting more. The film is being marketed online through YouTube and movie review sites to target younger audience who are internet users.

2. How did we establish the Genre?
 At first we did not establish our genre, we went a
different way to most films. The beginning of our film
adopted a school theme which conveyed a very calm
tone. Later in our piece however, we changed tone to
convey that of a drama thriller genre.
 This tonal shift helped us draw in the attention of the
audience, preventing them from loosing interest.
Furthermore, the irregular approach to the film helps us
to attract more viewers, and keep the audience
entertained.

3. How can we identify with the
characters?
 Our idea to use a school as our main focus and
location of the film helps our target audience relate to
the characters in the film. For example, the
headmaster, and the pupils of the school.
 This again encapsulates the audience and draws them
into our piece, and keeps them entertained throughout.

4. How we established a Cliff Hanger
 Through having a cliff hanger toward the end of our
sequence we were able to maintain the attention of the
audience.
 The unexpected twist was designed to leave the
audience wanting more, and captivates them into the
film.

5. Addressing the Audience
 We intend to market our film in a variety of different
ways in order to address our audience. From our
market research, we have found that our piece is more
suitable for that of the younger generation, so we have
used Web 2.0 YouTube and multiple movie sites such
as Empire and IMDB to advertise our film. This also
seemed appropriate due to the popularity of the
internet.
 This also seemed appropriate due to the popularity of
the internet.