2. 2
A Focus on Data
Centricity
Retailers focus on data understand their
customers and provide customized
shopping experiences.
3. 3
IoT Driving Insights,
Decisions &
Engagement
IoT in retail could have an economic
impact of $410 billion to $1.2 trillion per
year in 2025
4. 4
Personalization &
Relevance Driving
Customer Experiences
Realtime & Public Data data including
weather, location and traffic conditions,
to personalize marketing content and
customer experiences.
5. 5
Unified Commerce is
Driving Unified Data
Understanding the Customer Journey and
delivering value on the path to purchase
6. 6
Machine Learning was
a hot topic
Using Data in innovative ways to drive
Next Best Action, Recommendations,
Better Forecasting and Personalization