3. Index
Company
History/Vision/Mission
Values and Slogans
Certificate and rewards
Products
Competitive advantage
BCG Matrix
SWOT Analysis
Macro Environment
PESTEL Analysis
Disruptive Technology
Porter’s Five Forces
Customer
7P
Customer Behavior
Segmentation
Recommendation
4. The company is the largest
manufacturer of household
appliances in Iran. The precision
manufacturing process and quality
control systems ensure a quality
product from the Caspian Pars
have made so far , which brings
consumer confidence . Pars Khazar
Industrial Company received so far
standard certificates Iran ISIRI, TUV
Austria , CE unity of Europe , CPT
Astrakhan, Russia, 2000 - 9001 ISO
capability.
5. 1. General information:
2. Prior to 1357: 40% and 20% of Toshiba
Corporation and Mining Development
Bank of Iran.
3. 1357: established luggage enterprise
barking and barking all the stock of the
company was transferred to Toshiba.
4. 1359: Toshiba Industrial Co. renamed.
1373: The government's policy of
privatization, equity investment company
Pars luggage company
6. In March 1347
Factory technical partnership with
Japan's Toshiba, Toshiba Pars began its
activities in the province.
In November 1361 the name was changed
to Toshiba Pars Pars Khazar Industrial
Company.
7. Currently Pars Khazar Industrial Company,
the largest manufacturer of small
electrical home appliances, continues to
operate as a public company and its
shares on the Stock Exchange will be
released.
The company is also one of the pillars
Pars Investment luggage.
8. Value and slogan
Customer satisfaction, new
product development and the
flourishing of Iran's efforts, the
company's mission
9. Laws , ethical norms and values of society and
adherence to social and environmental
responsibility
Provide and maintain the value of capital and long
term interests of investors
Commitment to total quality management and
continuous improvement of products and services
Permanent link to loyal customers
Strategic alliances with suppliers and providers
credible and formidable
10. Permanent link staff and human resources capable
honest, trustworthy , hardworking and committed
to company goals
Belief in motivation , teamwork and effective
participation in organizational
Continuing education and staff development to
innovation and continuous improvement
Following systemic administration in order to
improve the technical quality of
Decisions based on scientific study and analysis of
data and information
11. Customer satisfaction , new product
development and the flourishing of Iran 's
efforts ,
خشنودی مشتریان، طراحی و توسعه محصوالت جدید
و تالش در شکوفایی ایران عزیز، سرلوحه فعالیت
شرکت است
Our goal is to transform the company to
staff development, continuous
improvement of products and services,
and increased efficiency and flexibility are
the main beneficiaries of the leading
suppliers to become the world famous
variety of electrical home appliances.
12. Pars Khazar is represented in the
following countries
Ukraine - United Kingdom - Germany Holland - Namibia - Iraq - Afghanistan
13. mission
the company's mission . Pars Khazar
Industrial company with the mission
target to achieve its 20-year vision : Our
mission ; production of electrical
appliances in the models , colors and sizes
varied , with quality and comply with
international standards in quality with
reasonable and competitive price, to
achieve the goals : increase in market
share , sales , value added and
productivity and return on investment to
interest , satisfaction and joy of key
stakeholder organizations
14. Certificates and Honors
Company
All our products have a standard certificate
ISIRI Institute of Standards and Industrial
Research of Iran , CE certification of
Europe Union , Austria safety certification
(TUV) and CPT certification of Russia.
15. Certificates and Honors
Company
Found in the certification of ISO9001-2000
HC Swiss SGS certified, a commitment to
excellence EFQM, received the title of "
entrepreneur " sample over several
consecutive years, received a license from
the Office of Standards and Industrial
Research of Iran Nationally Accredited
Labs , receiving unit quality in the province
over the past few years in a row , exporter
province, responsible for quality control
samples and countries certificates
consumer Rights in the years 1387 and
1388 and 1389 and 1390 and in 1391 and
1392 , including the great achievements of
the company's management is considered
16. 1392
Appreciation and pride in the superior
quality of the sample unit
Gillan standard / general manager of
Standard province
Appreciation and pride in the superior
sample quality control manager
Director General of Gilan standard
Renewal of international certification of
quality management system ISO
9001:2008
SGS company
Thanks slate products electric rice cooker
for 5 years product quality continuing
Iran National Standard
Thanks a tablet in the second round Festival of National Productivity
National Festival productivity depends
Chamber of Commerce - Iran's Industries
and Mines
17. 1391
Excellence Award ** Iranian Excellence
Award
Minister of Industry, Mine and Commerce
national award for Organizational Excellence
Silver statue of consumers ' rights
Minister of Industry, Mine and Trade
Store fail to receive e Pars Khazar symbol
electronic trust
E-Commerce Development in Iran
Firstly Tablet - National Festival of
productivity
National Festival productivity depends
Chamber of Commerce - Iran's Industries
and Mines
Energy management system certification
ISO-50001: 2011
Company
TÜV-ICB
Standard Certification Europe
Company
18. Special Appreciation Award Trophy Q.CC
The Director General of Tehran Province
Standard
Best Tablet EIR second stage of the third
national festival experience improving
productivity and efficiency of the project (
design, manufacture fully automatic rice
cooker )
The jury and the national secretariat of
the Scientific Committee and strategic
productivity depends Chamber of
Commerce - Iran's Industries and Mines
19. 1390
Renewal of international certification of
quality management system
ISO 9001:2008
SGS company
Europe C.E- product standard certification
Fan
QS firms
Sample certificate of appreciation and
pride in manufacturing superior quality at
national level
Head of Standards and Industrial
Research of Iran
Appreciation and pride in the superior
quality of the sample unit
Gilan Governor / General Manager
Standard province
International certificate Appliances on
ISO/IEC-17025
20. National Accreditation of
CD Meyer highest productivity in the
Third National Festival Main indicators productivity and specific sectors household productivity index currency
group
The jury and the national secretariat of
the Scientific Committee and strategic
productivity depends Chamber of
Commerce - Iran's Industries and Mines
Trophy and Certificate of protecting the
rights of consumers in 1390
The protection of consumers and
producers - Ministry of Commerce
21. Environmental commitments
Society and environment and meet their
Stakeholders and beneficiaries benefit
balance of the objectives and policies of
the organization.
In this regard, Pars Khazar Industrial
Company as a responsible organization ,
the environment , in addition to
compliance with regulatory requirements,
since the Aqdamt environmental affairs
effectively done.
-
22. Environmental commitments
Converting fuel boilers and furnace hot air
from burning fuel oil to natural gas mode
to reduce the contaminants in the
environment ,
- All motor home into a gas -fired central
heating
23. - Converted to gas -fired heating system
for all workshops
- Change coloration of the liquid dye
staining method of powder (electrostatic )
that eliminates toxic fumes given off by a
significant reduction in the fine and the
color was a waste into eco-system , and to
enable reversible color added New Order
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Removal of cyanide compounds in
electroplating,
- Mechanization of wastewater treatment
system , the effluent from the
environmental features as standard. The
validity of this claim by environmental
inspectors with periodic sampling to be
approved .
24. Prevents damage to control systems and
physical assets of the company and a
waste of resources to create a single
scheduled maintenance and repairs (P. M)
1370
- Approach to optimize the existing
Organization materials and reduce waste ,
using an integrated planning system for
material management
- And the method to form teams of
industrial Adornment (5s)
- Energy Management Committee in 1376
in order to optimize energy consumption ,
some examples of measures taken to
optimize energy consumption is as follows
25. review alone power plants , with the goal
of zero reactive power and overhaul and
update system electrical substation
capacitor banks ,
- Overall reform steam distribution system
in a motor home and a reduced supply of
steam boilers and burners are operating
within Corrected wind direction
distribution and elimination capacity of
the air storage tanks , leak, possible ,
regular servicing of compressors (
compressors reduce operating hours ) and
the improvement of conditions ( reducing
power consumption ,
26. Corrected wind direction distribution and
elimination capacity of the air storage
tanks , leak, possible , regular servicing of
compressors ( compressors reduce
operating hours ) and the improvement of
conditions ( reducing power consumption
, avoid wasting compressed air production
repentance air distribution compact and
eliminate potential leaks to avoid wasting
compressed air production and increasing
capacity of storage tanks , air compressors
serviced regularly to reduce compressor
operating hours and reduced power
consumption , and ultimately " improve
conditions of use
27. - Maintenance programs formally energy
supplies , including electricity , boilers and
compressors
- powerhouse of intelligent systems
- Optimized power management
certificate (2011-50001-ISO)
- Separation of waste and garbage in the
proper way to recycle them as separate
types of plastics, foam , corrugated ,
paper and ... Isolation and chemical types
of electronic components such as
batteries and ......
28. parts purchased from outside companies
and provide its suppliers to prevent
nonconforming items to the destination
workshops , Self- inspection and selfcontrol strategies for the future, and
follow the development of his approach
to the inspection of all plant production
personnel .
29. - Safety Committee in order to minimize
any detrimental environmental impact of
the company's production process , from
the inception of the company , Restarting
the projection , an extensive investigation
was conducted using the technologies of
the day . Reduce energy and water
consumption , waste reduction , waste
reduction and waste less, the objectives
of this research.
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30. Conferences and Exhibitions
Pars Khazar Industrial Company in order
to displaying their products directly to
consumers, which includes the 140 model
that shows the provincial company Falling
Enforcement activities during the
exhibition include:
o recruitment Club Consumers (sample
form (
o hold and Lottery awards
o survey of consumers about the product
o go to the mall and visited the vendors at
the provincial level Access to after-sales
service centers
32. Pars Khazar Industrial Company
exports
about " the second half of 1378 to work
with a number of European countries and
Canada began to cooker .
During these years the export Plopaz
Pars Khazar some European markets ,
buyers have been exposed to so far has
been welcomed by many customers .
Pars Khazar currently export markets in
Europe , Germany, UK, Denmark, Austria ,
the Netherlands and Italy are.
33. In the Americas, from Canada to 110 volts
cookers exports began in 1384 and within
Asia Pars Khazar products to neighboring
countries such as Iraq, Afghanistan and
some countries continue Armenia and
Azerbaijan , Tajikistan, the case is
forwarded .
Continental Pacific Australia Pars Khazar
is the customer's products .
The activities have been conducted in
Africa and Cameroon , Senegal , Namibia
and Algeria are a number of products of
this company .
Dutch market in Europe , the Pacific and
Australia markets the Colombian market in
Latin America
34. Pars Khazar its products in several
countries through 10 sales representative
offers. These agencies include four
representatives in Germany , two in the
United Kingdom representative , one
representative in Canada , one
representative in Iraq , one in Afghanistan
and one representative agent in Ukraine .
35. Goods sent to Europe and Canada only
type of rice cooker and client products to
Asian and African countries combined rice
cooker, vacuum cleaner, Meat Grinder,
juicer , fan , heater and toaster oven is.
Abroad after-sales service by our sales
agents , and in some cases, replacement
parts or replace the product takes place.
36. Financial Analysis
Pars Khazar 6 months of the end of the financial year ending
12/29/1392 867 riyals for their profits realized that the figure
of 87% is predicted for UPS 986 rials for the current fiscal
year is now .
The company 6 month period amounted to 49% of sales , 59
percent ( device ) , a 48% cost and 53% of its gross profit to
cover the anticipated
Non -realization of revenue and 95% ( investments , etc.), the
main reason is to cover 87 percent profit six months (
adopted company projected revenue from investments is
equal to 63 % of operating profit )
Same period last year the company had achieved 191 riyal
divided.
At the end of 6 months, the company has accumulated profit
of 287 billion , equivalent to 190 percent of capital
37. The company's competitive
advantages:
Pars Khazar Industrial Company develops
after sales service network with more than
350 Authorized centers in all cities, all
products of their support for 10 years, and
with more than 25 months free After Sales
Service and 2 months on products to our
customers replace offers
38. Pars Khazar Industrial sister companies :
Pars Khazar order to complete its activity
correlations also uses the services of
several companies . Warehousing services
, distribution and after sales services of the
Company is responsible for pars Shade .
Plastics manufactures plastic components
required by the Company and is performed
Caspian , Caspian plastic activate one of
several large companies specializing in the
production of plastic parts for home
appliances and automobiles, is . Quality
engines used in small appliances such as
air conditioners , vacuum cleaners , meat
grinder and juicer, with the focus of the
company is to supply Caspian appliances
designed for the task , " From Idea to
Product" Pars Engineering Company
Zarasa as the first and most important
processing hub for new ideas in the field,
has taken over .
39. Customer communication:
The company settled the voice of the
customer, at all hours of the day, the client
provides the needed information to them
and to receive comments and suggestions
of customers
42. strength
Long history and much experience in the appliances
many branches in different cities of the country
A well-known brand in the country
High variety of appliances compared to other Iranian
competitors
Influence in decision-making organs of the State
43. weaknesses
Does not take advertising
Quality control of marketing programs
Lack of integrated systems in the
enterprise
Lack of operational planning system
The lack of a comprehensive quality
control system.
Not available / appropriate use of
production capacity
Failure to establish appropriate incentive
credit
44. Not many Iranian competitors in the
country
Lower price than the foreign equivalent
Various occasions in Iran To give a gift
Some people like to buy branded Iran
45. Imports of Chinese home appliance
There are strong competitors in the market
Variety of home appliances market
Of cheaper Chinese goods
People tend to cheap goods
49. economic factors
Rate of economic growth
Inflation, in general, decreases the
ability to purchase. Of course The
impact of inflation on the industry,
because its product is somewhat an
essential good, is less, relative to
other industries.
Modernization of society
Media advertising
51. Environmental factors
- Converting fuel boilers and furnace hot air
from burning fuel oil to natural gas mode to
reduce the contaminants in the
environment,
55. Threat of new entrants
National Competitors :
Those who are not yet integrated or
have unified standards.
Newcomers to the industry who
despite having standards, have a
small market share.
International Competitors :
Chinese brands and different
brands of appliances
56. Power of suppliers
Plastics manufactures plastic components
required by the Company and is performed
Caspian, Caspian plastic activate one of
several large companies specializing in the
production of plastic parts for home
appliances and automobiles, is. Quality
engines used in small appliances such as
air conditioners, vacuum cleaners, meat
grinder and juicer, with the focus of the
company is to supply Caspian appliances
designed for the task, "From Idea to
Product" Pars Engineering Company
Zarasa as the first and most important
processing hub for new ideas in the field,
has taken over
57. Threat of substitutes
More variety at lower costs
Online advertisement
Online sales and promotion
Other competitors
61. price
Pay attention to market elasticity
Changes two times every year
Pay attention to market elasticity
Pay attention to competitors
62. process
Pars Sheed Commercial Company,
representing more than 390 after sales
service centers in more than 252 cities and
31 provinces, providing services to the
consumer products and Saya is Parskhzr.
All products and Saya Parskhzr with 2
months warranty (replacement product,
provided the defect) and 25 months
warranty (building products) and are parts
for 10 years
63. Research & Development
Process for Contingency plan
They want to be seen persistent,
trustworthy
All products and parts that their failure
is due to the production, within the time
aforesaid, shall be repaired or replaced.
Customer can at all hours of day and
night through answering telephone
numbers or IVR companies, your need
to obtain information or suggestions,
criticism and company officials are
required to notify their problems:
Answering phone number: 02144903313-14
Number: 88811002-021
64. People:
Culture: Employees are fast,
friendly and inviting
Do everything possible for
customers
Supervisor: B.S. in related field &
general conditions competencies
Employees are trained
66. customer behavior
Variety seeking, so promotion is
important
Create clients and vendors Club
After Sales Service
Availability
Simulation with high quality brands
Being customer friendly
Increasing the number of branches
67. Recommendation
More promotions:
They have competitive advantages like :
Pars Khazar Industrial Company develops
after sales service network with more than
350 Authorized centers in all cities, all
products of their support for 10 years, and
with more than 25 months free After Sales
Service and 2 months on products to our
customers replace offers
68. Pars Khazar Industrial Company develops
after sales service network with more than
350 Authorized centers in all cities, all
products of their support for 10 years, and
with more than 25 months free After Sales
Service and 2 months on products to our
customers replace offers
