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Business plan - Entrepreneurship Project - Shivam Jaiswal

Entrepreneurship Project - Business Plan Sample - Beverage Shop (Name - Day's Beverages)
Include:
Executive Summary
Competitors
Our Unique Selling Proposition (USP)
Functional Structure
Our Physical Resources
Our Production Process
Our Human Resource
Marketing Strategies
Packaging
Distribution Process
Our Financial Projections and Budget
Start-up Cost
Selling Price of Products

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Business plan - Entrepreneurship Project - Shivam Jaiswal

  1. 1. Business Plan Entrepreneurship Project By Shivms Jaiswal
  2. 2. Day’s Beverage Pvt. Ltd. Time may change but great tastes live forever...
  3. 3. BusinessType: PrivateLimitedCompany. Location: Lucknow,UttarPradesh,India. KeyPartners: X Y Z KeyObjectives: 1. High qualitycustomerservice andsatisfaction. 2. Consistenthigh standardofproduction. 3. Continuousqualityimprovement. 4. Employeewelfareanddevelopment. 5. Lean,simpleandeffectiveprocess. Mission: Getting profitedthroughmakingeasyavailabilitiesofRelaxingbeverage. Executive Summary
  4. 4. Competitors Tata Starbuck Coffee Culture Lounge Café Nescafe Café Coffee Day
  5. 5. Our UniqueSelling Proposition(USP) Making Life Easier Innovative Procedure To Act Real Time Communication (Selling products & getting remarks)
  6. 6. Functional Structure Managing Director Director Of Human Resources Director Of Production Director Of Management Director Of Marketing Director Of Distribution Finance Dept. Accounts Dept. Employment, Selection & Wages Department Tea Garden Fruit Garden Tea & Juice Factory Quality control & Improvement Department Planning Dept. Organizing Dept. Motivation Dept. Controlling Dept. On Spot Action Dept. Advertising Dept. Publicity & Sales promotion Dept. Personal selling & Public Relation Dept. G.M. Area Managers Transport Dept. Store Dept. Home Delivery Dept. Area Based Employees
  7. 7. Our Physical Resources
  8. 8. Physical Resources Tea Garden Fruit Garden Cultivation Equipments Office & Factory Building Processing equipments Distribution
  9. 9. Our Production Process
  10. 10. Processing Unit Industrial Raw Materials Unprocessed Tea From Garden & Coffee Unprocessed Fruits From Garden Factory Distribution Unit Factory Distribution Units Tea Preparing Juice Preparing Prepared Tea & Juices @ your Door step Processed Tea & Fruits Processed Tea For Export
  11. 11. Our Human Resource
  12. 12. Laborer Resources Employee Resources Selection Board (Selection Process) Selected Laborers Selected Employees
  13. 13. Marketing Strategies
  14. 14. Strategies We Follow IMC Trade Show Marketing Guerilla Marketing B2B Marketing
  15. 15. Our Target Customer/Mar ket Teenagers Middle- Class family Corporate Sector
  16. 16. Advertisement & Promotions
  17. 17. Publicity Hoardings
  18. 18. Sales Promotion PublicRelation
  19. 19. Packaging In order to feel customer specialat being DAY’S BEVERAGE, We willwrite their name ontheir Serving Cups.
  20. 20. Distribution Process Factory Distribution Units Regional Distributor Area Distributor Local Delivery Units Local Salesmen
  21. 21. Our Financial Projections and Budget
  22. 22. Our Initial Investments Our Business InitialInvestmentis Rs. 1Crore (60% from Bank and40%Self)
  23. 23. Start-up Cost Particular Rupee Land 30 Lakh Building 12 Lakh Computers 2 Lakh Equipment 2 Lakh Machinery 10 Lakh Vehicles 15 Lakh Interior Decoration 5 Lakh Software 2 Lakh Inauguration Ceremony 1 Lakh Raw Material 5 Lakh Salary 3 Lakh Rent Advance 3 Lakh (For Six Months) Advertisement 10 Lakh
  24. 24. Selling Price of Products Tea Masala Chai Rs. 25 Green Tea Rs. 30 Assam Tea Rs. 30 Darjeeling g Tea Rs. 40 Lemon Tea Rs. 50 Day’s Beverage Special Rs. 50 Coffee Espresso Rs. 35 Espresso American Rs. 45 Cappuccino Rs. 50 Irish Coffee Rs. 45 Black Coffee Rs. 50 Cafe Latte Rs. 50
  25. 25. Selling Price of Products Shakes Mango Blast Rs. 100 Strawberry Blast Rs. 100 Blackcurrant Blast Rs. 100 Banana Blast Rs. 100 Chocolate Blast Rs. 100 Freeze Frames Vanilla Ice-Cream Rs. 40 Chocolate Ice-Cream Rs. 40 Chocolate Fudge Sundae Rs. 80 Chocolate Truffle Sundae Rs. 80 Sizzling Brownie Rs. 90
  26. 26. Selling Price of Products Cold Coffee Cold Sparkle Rs. 50 Tropical Iceberg Rs. 60 Iced Eskimo Rs. 60 Cold Igloo Rs. 70 Cold Chocolate Drink Rs. 80 After Coffee Mint Mint Candies Rs. 10 Mint Lollipops Rs. 10
  27. 27. Selling Price of Products Thirsty Quenchers Packaged Drinking Water Rs. 20 Orange Juice Rs. 60 Apple Juice Rs. 60 Spritzers Green Apple Soda Rs. 50 Lychee Soda Rs. 50 Strawberry Soda Rs. 50
  28. 28. S.No. Particular Units Rupee a) Sales 5,000 @ Rs.150 7,50,000 b) Cost of Sales 5,000 @ Rs.70 3,50,000 c) Gross Profit = a-b 4,00,000 Fixed Expenses (Cash) i) Salaries 2,00,000 ii) Rent 50,000 iii) Utilities 30,000 vi) Monthly interest on the loan taken 50,000 v) Transportation 20,000 vi) Miscellaneous 5,000 d) Total fixed expenses (Cash) 3,55,000 e) Depreciation(Non-Cash) 2 L @ 10% 20,000 f) Total fixed exp. (Cash & Non-Cash) = d+e 3,75,000 g) Operating profit or loss = c-f 25,000 h) Taxes = use 25% on Profit only 6,250 i) Net Profit/or Loss = g-h 18,750
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