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OBAMA’S STRATEGIC SEGMENTATION ,[object Object],[object Object],[object Object]
[object Object],[object Object]
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[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
STATE’S DECISION !!! ,[object Object],[object Object]
55 44 Texas 42 57 New Mexico 54 45 Arizona 43 55 Nevada 37 61 California 65 33 Wyoming 41 58 Washington 38 61 Connecticut 36 62 Massachusetts 45 54 New Hampshire  MC CAIN OBAMA STATES  R D R D D R D D D P
49 50 Indiana 60 38 Alaska 27 72 Hawaii 57 42 Nebraska 66 34 Oklahoma 45 54 Colorado 63 34 Utah 53 45 South Dakota 45 54 Iowa 40 59 Louisiana 31 68 Vermont 42 57 New Jersey 49 51 Florida R D R D R R D R R R D D P
41 58 Maine 37 62 New York 54 44 Minnesota 53 45 North Dakota 50 47 Montana 37 62 Delaware 37 62 Maryland 7 93 District of Columbia 43 56 Wisconsin 37 62 Illinois 35 63 Rhode Island 44 55 Pennsylvania D D P P P D D D D D D D
47 53 Virginia 49 50 North Carolina 57 41 Kansas 50 49 Missouri 59 39 Arkansas 61 39 Alabama 41 57 Oregon 43 57 Mississippi 57 42 Tennessee 47 51 Ohio 56 43 West Virginia P P P R R R D R R P R
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
SUMMARY ,[object Object]

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Obama’S Strategic Segmentation

  • 1.
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  • 5.
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  • 8. 55 44 Texas 42 57 New Mexico 54 45 Arizona 43 55 Nevada 37 61 California 65 33 Wyoming 41 58 Washington 38 61 Connecticut 36 62 Massachusetts 45 54 New Hampshire MC CAIN OBAMA STATES R D R D D R D D D P
  • 9. 49 50 Indiana 60 38 Alaska 27 72 Hawaii 57 42 Nebraska 66 34 Oklahoma 45 54 Colorado 63 34 Utah 53 45 South Dakota 45 54 Iowa 40 59 Louisiana 31 68 Vermont 42 57 New Jersey 49 51 Florida R D R D R R D R R R D D P
  • 10. 41 58 Maine 37 62 New York 54 44 Minnesota 53 45 North Dakota 50 47 Montana 37 62 Delaware 37 62 Maryland 7 93 District of Columbia 43 56 Wisconsin 37 62 Illinois 35 63 Rhode Island 44 55 Pennsylvania D D P P P D D D D D D D
  • 11. 47 53 Virginia 49 50 North Carolina 57 41 Kansas 50 49 Missouri 59 39 Arkansas 61 39 Alabama 41 57 Oregon 43 57 Mississippi 57 42 Tennessee 47 51 Ohio 56 43 West Virginia P P P R R R D R R P R
  • 12.
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  • 14.